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Sparking Conversation


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Sparking Conversations in your museum using social media tools.

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Sparking Conversation

  1. 1. Sparking Conversation: Social Media and Audience-Building AKA: Getting Over the Fear and Getting Online
  2. 2. Our own social network <ul><li>Your profile should include: </li></ul><ul><ul><li>  your name </li></ul></ul><ul><ul><li>  your employer/school </li></ul></ul><ul><ul><li>  your education </li></ul></ul><ul><ul><li>  friends list </li></ul></ul><ul><ul><li>  other info </li></ul></ul><ul><ul><li>  &quot;I heart technology&quot; application </li></ul></ul>
  3. 3. John’s Definition of Social Media <ul><ul><li>Places to discover new things </li></ul></ul><ul><ul><li>Find people who you feel share common ground </li></ul></ul><ul><ul><li>A service that keeps you informed, and entertained </li></ul></ul><ul><ul><li>A productivity tool that makes your life easier </li></ul></ul><ul><ul><li>A way for you to comment on important issues, and feel like you are a part of the process </li></ul></ul><ul><ul><li>A way to listen to how others value you. </li></ul></ul>
  4. 4. What do you  want to learn today?
  5. 5. Plan for today: <ul><ul><li>Social web basics </li></ul></ul><ul><ul><li>Forrester basics and objectives </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Institutional planning </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Other applications </li></ul></ul><ul><ul><li>Roadblocks and internal implications </li></ul></ul><ul><ul><li>Moving forward </li></ul></ul>
  6. 6. Social Web Basics
  7. 7.  
  8. 8.  
  9. 9. (CC) Brian Solis.
  10. 10. Forrester has it down as well as anyone else. Technographics : Lets see who are your users!
  11. 11. Choose a strategy .
  12. 12. The four step approach to the social strategy <ul><li>P </li></ul><ul><li>O </li></ul><ul><li>S </li></ul><ul><li>T </li></ul><ul><li>People </li></ul><ul><li>Access your customers social activities </li></ul><ul><li>Objectives </li></ul><ul><li>Decide what you want to accomplish </li></ul><ul><li>Strategy </li></ul><ul><li>Plan for how new relationships with customers will change </li></ul><ul><li>Technology </li></ul><ul><li>Decide which social technologies to use </li></ul>Entire Contents Forrester 2007
  13. 13. Objectives <ul><ul><li>What is yours? </li></ul></ul>
  14. 14. The parts Forrester and everybody else is saying… <ul><ul><li>LISTENING . Finding out what your customers are really saying. Best tools are brand monitoring, private communities like Communispace, ratings/reviews, Google Reader. </li></ul></ul><ul><ul><ul><li>Mattel’s Playground Community </li></ul></ul></ul>
  15. 15. The parts Forrester and everybody else is saying… <ul><ul><li>SPEAKING . Connecting with your customers in new ways, extending PR and marketing. Best tools are blogs, podcasts, participation in MySpace/YouTube and other user-generated media. </li></ul></ul><ul><ul><ul><li>Young & Free Alberta </li></ul></ul></ul>
  16. 17. The parts Forrester and everybody else is saying… <ul><ul><li>ENERGIZING. Getting your best customers to evangelize your products. Best tools are public communities and ratings/reviews. </li></ul></ul><ul><ul><ul><li>Hershey’s Bliss House Party </li></ul></ul></ul>
  17. 18. The parts Forrester and everybody else is saying… <ul><ul><li>SUPPORTING. Helping customers solve their own and each other's problems. Best tools are blogs, forums, wikis. </li></ul></ul><ul><ul><ul><li>Nerd Network Community </li></ul></ul></ul>
  18. 19. The parts Forrester and everybody else is saying… <ul><ul><li>EMBRACING. Working with your customers to make products better. Best tools are communities, user-generated media. </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  19. 20. The parts Forrester and everybody else is saying… <ul><li>Social Impact – The Brooklyn Museum </li></ul><ul><ul><li>Brooklyn Museum for all three entries: </li></ul></ul><ul><ul><ul><li>ArtShare Facebook App </li></ul></ul></ul><ul><ul><ul><li>Brooklyn Museum's Click Exhibition </li></ul></ul></ul><ul><ul><ul><li>Brooklyn Museum Posse </li></ul></ul></ul>
  20. 21. Listening: What are people saying about you? <ul><ul><li>Google </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Yelp and other review sites </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Wikipedia </li></ul></ul>
  21. 22. Twitter
  22. 23. Why Twitter?
  23. 24. Let’s Dive In <ul><ul><li>Hashtags – </li></ul></ul><ul><ul><ul><li>Obama Inauguration </li></ul></ul></ul><ul><ul><ul><li>Consumer Electronic Show </li></ul></ul></ul><ul><ul><ul><li>Follow Friday </li></ul></ul></ul><ul><ul><li>Museums in Conversation 2009 = #mic09 </li></ul></ul>
  24. 25. Exploring Twitter <ul><li> Helps you search for relevant conversations </li></ul><ul><li>Search for relevant terms and organizations and report back what you’ve found. To get you started: </li></ul><ul><ul><li>Plimoth Plantation </li></ul></ul><ul><ul><li>Cape Fear Museum </li></ul></ul><ul><ul><li>Chronicle of Philanthropy </li></ul></ul>
  25. 27. New Media Initiative Standards and Guidelines Team Website Review Team Web 2.0 Team      Facebook Workgroup      Blog Workgroup Emerging Technologies Team
  26. 28. NYSHA's New Media Guidelines <ul><ul><li>Be credible </li></ul></ul><ul><ul><li>Be sincere </li></ul></ul><ul><ul><li>Be an ambassador </li></ul></ul>
  27. 29. Facebook
  28. 30. Goals <ul><ul><li>Connect to visitors in new ways </li></ul></ul><ul><ul><li>Reach new audiences </li></ul></ul><ul><ul><li>Reconnect with CGP alumni </li></ul></ul><ul><ul><li>Share existing and new content </li></ul></ul>
  29. 31. Who are our audiences?
  30. 32. What is a blog? <ul><ul><li>Web Log – a running diary or journal, informative, personal </li></ul></ul><ul><ul><li>Personal, business, organizational uses </li></ul></ul><ul><ul><li>Frequently updated with one or more voices </li></ul></ul>
  31. 33. Blogs <ul><li>The Farmers’ Museum Blog </li></ul><ul><li>Rural Blacksmith Blog </li></ul><ul><li>Fenimore Art Museum Blog </li></ul>
  32. 34. Other applications <ul><ul><li>Flickr </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>Productivity Tools </li></ul></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul>
  33. 35. Roadblocks
  34. 36. A philosophy shift? New audiences and new directions suggest a radical trust “ We can only build emergent systems if we have radical trust . With an emergent system, we build something without setting in stone what it will be or trying to control all that it will be. We allow and encourage participants to shape and sculpt and be co-creators of the system. We don't have a million customers/users/patrons ... we have a million participants and co-creators .“ Darlene Fichter University of Saskatchewan Libraries, 2 April 2006, “Web 2.0, Library 2.0 and Radical Trust: A First Take”
  35. 37. What are you going to do when you get back to work? Moving Forward