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In what ways does your media product use, develop or challenge forms and conventions of real media products The Poster    Eden Taylor
Typical Film Poster Conventions
As i am doing the main poster for the film i did some research into the main conventions of these and found out that they are; Film title, Credit block, release date, actor names, film certificate, logo for companies involved in the film, a unique selling point, film website and some have a tagline.
[object Object],[object Object],[object Object],Research Into Existing Posters
Diary of a Wimpy Kid Posters
 
 
 
Mean Girls Poster
 
Juno Posters
 
 
 
Starting My Poster and the Conventions I took from my Research
Fonts ,[object Object],[object Object],[object Object]
Fonts ,[object Object],This idea of experimentation with fonts into the idea of  hand drawn  and  child like handwriting  was influenced strongly in both the  Juno  and  Diary of a Wimpy Kid’s  posters where the  main title  for each is written within this particular style and for Diary of a Wimpy Kid I also found that the  release date  was also done in this style fitting with the theme of a school child narrating his life and days of fitting in at his new school.  This idea could be either incorporated within the title or the release date at least which instantly attracts the audience’s attention.
The Name  ,[object Object],Here I used a simply font that appeared to look like it has been  torn up  a bit like paper which reflects against the thousands of note pads that school children seem to lug around everywhere nowadays. I decided on the colour  blue  simply for the reason that it seemed to also reflect a very  stereotypical boy  colour that we associate them with, a bit like when they are a young baby, their mothers would dress them up in blue, and this also plays along with the humour as his mother still dresses him for this trailer as he hasn’t yet grown up and his mother hasn’t yet let go either. The eyes were a quick brain storm where I could also use my animation in the title whereby the eyes would move inside the lettering if I choose to use this for my final composition So this time I decided to still stick with the same font idea using the  scrunched up paper  effect but change the name and colour which the effect is completely different to the audience. The name  dweeb  has become so popular within this modern age in replace of the word geek or nerd, especially in  American high school films , as well as loser and of course nerd. The name dweeb I really needed to stand out more than Geek did in the previous design idea. For this reason I decided to create a duplicate layer of my font and I was able to edit transform the font so that I could bend it away from the upright font in orders to create this shadow idea
The Name  ,[object Object],[object Object]
The Photograph  ,[object Object],[object Object],[object Object],[object Object]
The Photograph  ,[object Object],[object Object]
The Photograph  ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Background  ,[object Object],[object Object],[object Object]
The Background  ,[object Object],[object Object],[object Object]
Comparing the Photographs ,[object Object],Design 1:  Design 2:
The Background Colour Explorations   When I looked back at my design stages so far I noticed that I tended to stick to one main focus, edit it and then that would be my final design for that section without really experimenting more using variations. Here are just a few variations of colour for my stripped background so far and what I think of each colour in particular:  Blue:   Personally at first I felt the blue maybe  too dark  and overpowering but come to experimenting and using such a strong bold blue shade really seemed to work especially against the rich red within the title. I felt that the blue also brought out the  texture  within the photograph with all the shading and pencil strokes.    Yellow:   I firstly decided to pick a  brightly coloured  background to really stand out to the audience’s eye as well as show in contrast to the dark and slightly dull pencil shaded cartoon character. I also chose yellow in particular as there was a little touch of  yellow present within my main title  edging around the lettering. I thought that the yellow would look good in the way that it ties everything together. Overall I felt that the yellow when completed looked rather  over powering  and harsh to the audience eye and was perhaps a little to bright and bold for my poster where it creates such a strong impact that any  information would just be hidden or discarded  totally.
The Background Colour Explorations Red:   I can help but feel that everything seems to work together in that I have created and stuck to simple and  minimal colour schemes  using red and white as my main feature colours, I also felt that the red of the title seems to  disappear within the background  also being red. I changed the intensity of this shade of red to slightly darken it compared to the rest of the colours and I felt that it helped to a certain extent but still lacked the boost and attractiveness to really stand out to my audience.  Green:   Although this particular shade of green follows in the steps of the other colours in that it is a  bold and bright  colour that would instantly attract my audience’s eye, I couldn’t help but also feel it would attract for the wrong reasons in that it is  too harsh  on the eyes and  distracting  from the main information and overall importance of advertising my film. The colour green is also generally used to connote  relaxing and calming  feelings, but with the boldness and intensity of this vibrant shade, it rests more on the  harsh  and  sickly  over powering line.   Overall  I really swayed towards either the blue background with the red title as they seem to  not clash  but  contrast  well against one another keeping it modern and  fresh  colours that would easily attract a young target audience, or keep to my red background that sticks to my chosen colour theme but maybe play around with intensity more and the titles colour.
How Many Stars? ,[object Object],[object Object],Looking back at my research I noticed that many of the posters appeared to have several  ratings  on them either through a  star system or a quote  from a film magazine company. This just exaggerates the films  excitement and success  only advertising themselves more in the process of placing this on their posters in direct view of the audience. This can be seen on one poster in specific which was the  third Juno poster  where it is placed right in the centre of the poster where it also appears to have a quote as well.
Font Take 1:  ,[object Object],[object Object]
Poster Credits  ,[object Object],[object Object]
Poster Credits  ,[object Object],[object Object],[object Object],I found these present on several of my research posters and thought that it look professions and authentic.
Final Touches  ,[object Object],[object Object],My Final Poster Design Example from my research
Typical Conventions from research into layouts Main Title Sub-Title Main Image Of Main Character Release Date Credits/ Production Company Logos  Slogan/Release Date Star Rating

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The Dweeb poster uses conventions of real film marketing

  • 1. In what ways does your media product use, develop or challenge forms and conventions of real media products The Poster Eden Taylor
  • 2. Typical Film Poster Conventions
  • 3. As i am doing the main poster for the film i did some research into the main conventions of these and found out that they are; Film title, Credit block, release date, actor names, film certificate, logo for companies involved in the film, a unique selling point, film website and some have a tagline.
  • 4.
  • 5. Diary of a Wimpy Kid Posters
  • 6.  
  • 7.  
  • 8.  
  • 10.  
  • 12.  
  • 13.  
  • 14.  
  • 15. Starting My Poster and the Conventions I took from my Research
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. The Background Colour Explorations   When I looked back at my design stages so far I noticed that I tended to stick to one main focus, edit it and then that would be my final design for that section without really experimenting more using variations. Here are just a few variations of colour for my stripped background so far and what I think of each colour in particular: Blue:  Personally at first I felt the blue maybe too dark and overpowering but come to experimenting and using such a strong bold blue shade really seemed to work especially against the rich red within the title. I felt that the blue also brought out the texture within the photograph with all the shading and pencil strokes.   Yellow:  I firstly decided to pick a brightly coloured background to really stand out to the audience’s eye as well as show in contrast to the dark and slightly dull pencil shaded cartoon character. I also chose yellow in particular as there was a little touch of yellow present within my main title edging around the lettering. I thought that the yellow would look good in the way that it ties everything together. Overall I felt that the yellow when completed looked rather over powering and harsh to the audience eye and was perhaps a little to bright and bold for my poster where it creates such a strong impact that any information would just be hidden or discarded totally.
  • 27. The Background Colour Explorations Red:   I can help but feel that everything seems to work together in that I have created and stuck to simple and minimal colour schemes using red and white as my main feature colours, I also felt that the red of the title seems to disappear within the background also being red. I changed the intensity of this shade of red to slightly darken it compared to the rest of the colours and I felt that it helped to a certain extent but still lacked the boost and attractiveness to really stand out to my audience. Green:  Although this particular shade of green follows in the steps of the other colours in that it is a bold and bright colour that would instantly attract my audience’s eye, I couldn’t help but also feel it would attract for the wrong reasons in that it is too harsh on the eyes and distracting from the main information and overall importance of advertising my film. The colour green is also generally used to connote relaxing and calming feelings, but with the boldness and intensity of this vibrant shade, it rests more on the harsh and sickly over powering line.   Overall I really swayed towards either the blue background with the red title as they seem to not clash but contrast well against one another keeping it modern and fresh colours that would easily attract a young target audience, or keep to my red background that sticks to my chosen colour theme but maybe play around with intensity more and the titles colour.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Typical Conventions from research into layouts Main Title Sub-Title Main Image Of Main Character Release Date Credits/ Production Company Logos Slogan/Release Date Star Rating