Suny cuad presentation for web

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SUNYCUAD presentation given at Westchester Community College on 4/1/2011.The presentation discusses The Westchester Community College Foundation and their Gateway Campaign.

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Suny cuad presentation for web

  1. 1. Case Study of the Gateway Campaign<br />Case Study of the Gateway Campaign<br />
  2. 2. Overview<br />What was the Gateway Campaign?<br /><ul><li> A $40 million, 70,000 square foot building
  3. 3. A $14.5 million private fundraising effort
  4. 4. A public/private partnership with the county and state
  5. 5. A vision for meeting immigrant student needs</li></li></ul><li>Overview<br />Key elements of the Campaign<br /><ul><li> Background study
  6. 6. Events marking specific milestones
  7. 7. “New Americans, Tomorrow’s Workforce” Conference
  8. 8. Website and print materials</li></li></ul><li>Overview<br />Target Audiences<br /><ul><li> Foundation Board and major donors
  9. 9. Private foundations
  10. 10. County and State officials
  11. 11. Faculty and Staff
  12. 12. All other donors</li></li></ul><li>Chronology<br />How did it all begin? In the 1990’s…<br /><ul><li>College recognized its desperate need for additional space
  13. 13. Public attention in Westchester focused on needs of </li></ul> rapidly increasing immigrant population, and needs <br /> of employers<br /><ul><li>Hitachi Foundation awarded WCC a $200,000 grant</li></ul> to study this topic in December 1999<br />
  14. 14. Chronology<br />Full Steam Ahead in the New Millennium<br /><ul><li> 2001: Gateway concept presented to County Executive, </li></ul> receives commitment of support<br /><ul><li> 2004: Capital funding approved by New York State
  15. 15. 2004: Lead donor issues initial challenge gift for the Gateway Center
  16. 16. 2004: Architect selected, campaign co-chairs named
  17. 17. November 19, 2004: Public launch of campaign attended by Governor Pataki</li></li></ul><li>Elements<br />Milestone Events<br /><ul><li> Campus Campaign Kickoff (October 2005), included announcement of the Skirball-Gateway Scholarship</li></ul> Challenge<br /><ul><li> Unveiling of architectural model (October 2006)
  18. 18. New Americans…Tomorrow’s Workforce Leadership Forum</li></ul> (April 2007)<br /><ul><li> Groundbreaking (October 2007)
  19. 19. Ribbon Cutting and Donor Dinner (September 2010)</li></li></ul><li>Elements<br />Opportunities for Donors<br /><ul><li> Capital Construction Naming Opportunities
  20. 20. Gateway Programs
  21. 21. Gateway Scholarships</li></ul>Institute for <br />Entrepreneurial Studies<br />
  22. 22. Elements<br />Communications<br /><ul><li> Conference as vehicle for garnering regional support
  23. 23. Branded campaign materials
  24. 24. Business Journal insert</li></li></ul><li>Results<br />Initial Outcomes<br /><ul><li> $16 million raised privately, exceeding original campaign goal of $14.5 million
  25. 25. New programs: CCCIE, IES, Welcome Center
  26. 26. $3,227,541raised in scholarships funds</li></li></ul><li>Results<br />Outgrowths from the project<br /><ul><li> First county building to receive LEED certification
  27. 27. Galvanized our Foundation Board, now </li></ul> ranked 1st in community college giving <br /> in the board category<br /><ul><li> Inspired anonymous donor to give</li></ul> a $5 million gift, largest individual <br /> gift in the college’s history<br />
  28. 28. What’s Next?<br />Starting All Over Again<br /><ul><li> Beginning process of developing our next campaign</li></li></ul><li>Questions & Answers<br />Questions & Answers<br />

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