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Collected Marketing Stories

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Collected Marketing Stories

  1. 4. sexy is not effective
  2. 6. Learn from dead genius .
  3. 7. reklámtorta
  4. 8. reklámtorta = no hype back to basics
  5. 10. today: you get my stories I get your stories
  6. 11. <ul><li>What is Etarget </li></ul><ul><li>My eleven stories </li></ul><ul><li>Your stories </li></ul>
  7. 12. <ul><li>What is Etarget </li></ul><ul><li>My nine stories </li></ul><ul><li>Your stories </li></ul>
  8. 13. www.etarget.hu
  9. 14. www.etarget.hu
  10. 15. iWiW Index Origo Portfolio www.etarget.hu
  11. 16. iWiW Index Origo Portfolio 1 5 00 www.etarget.hu
  12. 17. Etarget in numbers: 90% reach, internet population HU (Gemius) 200 millions of ads displayed daily (HU) 20 000 clients (ALL)
  13. 19. <ul><li>Every third Hungarian </li></ul>2. Your potential market 3. Your most promising customers
  14. 20.  <ul><li>Every third Hungarian </li></ul>2. Your potential market 3. Your most promising customers
  15. 21. <ul><li>Every third Hungarian </li></ul>2. Your potential market 3. Your most promising customers
  16. 22. $ <ul><li>Every third Hungarian </li></ul>2. Your potential market 3. Your most promising customers
  17. 23.   Product for entrepreneurs Articles for entrepreneurs
  18. 24.   Product for women Article for women
  19. 25. Š ‡ Product for sportsmen Article for sportsmen
  20. 26. 1. Those who search. Wanna buy right here, right now. 2. Those who do not search. They buy if you explain. Who can you reach online?
  21. 27. 1. Those who search. Wanna buy right here, right now. 2. Those who do not search. They buy if you explain. Who can you reach online? search 4% of customers
  22. 28. 1. Those who search. Wanna buy right here, right now. 2. Those who do not search. They buy if you explain. Who can you reach online? search 4% of customers
  23. 29. 1. Those who search. Wanna buy right here, right now. 2. Those who do not search. They buy if you explain. Who can you reach online? search 4% of customers context 80% of customers
  24. 30. <ul><li>How do you sell online? </li></ul><ul><li>1. You write ad. </li></ul><ul><li>You have good website. </li></ul><ul><li>You repeat the message. </li></ul>
  25. 31. <ul><li>How do you sell online? </li></ul><ul><li>0. </li></ul><ul><li>You know who you are. </li></ul><ul><li>You know your customers. </li></ul><ul><li>You know how to manage your team. </li></ul><ul><li>1. You write ad. </li></ul><ul><li>You have good website. </li></ul><ul><li>You repeat the message. </li></ul>
  26. 32. <ul><li>What is Etarget </li></ul><ul><li>My nine stories </li></ul><ul><li>Your stories </li></ul>
  27. 33. 1. Know how to set goals and achieve them
  28. 41. 2. It is OK to suck
  29. 42. Remember the first time you...
  30. 43. Remember the first time you... ...used computer? ...drove car? ...cooked that new meal?
  31. 44. Remember the first time you... ...used computer ...drove car ...cooked that new meal You sucked.
  32. 45. I sucked. And made progress.
  33. 46. 3. Learn how you spend money It is the way your customers spend money, too.
  34. 47.
  35. 48.  
  36. 49.
  37. 50.  
  38. 51. Remember this when you meet your customers. Whose money does he spend? On who?
  39. 52. 4. Cut cost not meaning
  40. 53. You dont buy plastic shoes instead of leather. You buy sneakers.
  41. 54. 5. Listen to them
  42. 55. exercise: make pairs 2 minutes per person speak about product that you love shut up and listen
  43. 56. 6. Know your competitors
  44. 57. Who is the biggest competitor of Etarget?
  45. 58. Who is the biggest competitor of Etarget?
  46. 59. Most of the time, we are on the same side.
  47. 60. Partner those that are on your side. Those that push in the same direction.
  48. 61. Partner those that are on your side. Those that push in the same direction. Fight opposite direction. Fight status quo.
  49. 62. If someone is too big for fight, partner it, too.
  50. 63. (We fight print , outdoor and radio . We partner internet and TV .)
  51. 64. 7. Cope with frustration
  52. 65. Good marketing goes unnoticed. We dont think that timely and valuable product is marketing. Yet it is.
  53. 66. 8. Relax is essential
  54. 67. Put your finger in the nose
  55. 68. Put your finger in the nose Frank Zappa did it.
  56. 69. Queen Elisabeth did it too.
  57. 70. Queen Elisabeth did it too. 1. Put your index finger in the right nostril. 2. Breathe with your left nostril Deeply, 30 times. 3. Ooooh.
  58. 71. breathe with left = relax
  59. 72. breathe with right = wake up!
  60. 73. Another trick: Relax your tongue.
  61. 74. And last but not least: Think about God. Really 
  62. 75. Do you think that when you pray for......................, God will give you ............... or the opportunity to do ............... ?
  63. 76. <ul><li>What is Etarget </li></ul><ul><li>My nine stories </li></ul><ul><li>Your stories </li></ul>

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