50 tweetable truths about Belgian women

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#Femininsight launched by Sanoma Media: some 3.000 Belgian #women surveyed about their daily life and media usage - #research conducted by Gfk - with a special focus on facts and figures about beauty, fashion and food

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  • TruiKorte inhoudAndere dingen te verkrijgenJullie zullen de ppt natuurlijk via GRP krijgen, meer info kan u vinden op onze website; via twitter en de filmpjes kan je ook downloaden op youtube.com
  • 50 tweetable truths about Belgian women

    1. 1. 50 tweetable truths and more about #Femininsight<br />
    2. 2. #Femininsight launched by SanomaMedia #Belgium: some 3.000 #women surveyed about their daily life - #research conducted by Gfk in 2011<br />
    3. 3. She’s a #mother, a #friend, a #colleague, a #partner,... She's every WOMAN #Femininsight by #Sanoma Media #Belgium <br />85% shares that it is important to have real friends<br />Colleague<br />71% believes that workgives her a place in society<br />Friend<br />71% calls friends/family<br />at least once a week <br />Mother<br />41% is responsible for bringing her children to school/ child care. 47% does it together with her partner<br />Partner<br />83% is convinced that <br />it is important to have a stable relationship<br />77% is in a relationship and 84% is satisfied with her partner<br />http://omnimediavore.blogspot.com<br />
    4. 4. 78% of Belgian #women cannot imagine life without friends #Femininsight<br />
    5. 5. 77% of 35-54 y.o. #women said combining #family and #career is a matter of organisation #Femininsight<br />
    6. 6. 69% of Belgian #women cannot imagine life without kids<br />#Femininsight<br />
    7. 7. Do priorities have changed over time? 1 out of 3 young #women (-24 y.o.) would prefer a #career above having children #Femininsight<br />
    8. 8. 69% of Belgian #women cannot imagine life without partner #Femininsight<br />
    9. 9. 80% of Belgian #women cannot imagine life without family<br />#Femininsight<br />
    10. 10. 80% of Belgian #women cannot imagine life without travelling<br />#Femininsight<br />
    11. 11. 56% of Belgian #women cannot imagine life without a car<br />#Femininsight<br />
    12. 12. Every Belgian woman has at least 2 (full-time) jobs #research #Femininsight<br />
    13. 13. The repartition of #household tasks is still traditional... and 90% of Belgian #women is satisfied with this situation #Femininsight<br />
    14. 14. 62% of Belgian #women are in charge of #cooking - 29% cook together with their #partner – #Femininsight<br />
    15. 15. 42% of Belgian #women are in charge of the grocery shopping – 50,5% shop with their partner #Femininsight<br />
    16. 16. 74% of Belgian #women use coupons as much as possible #Femininsight<br />
    17. 17. For 70% of Belgian #women beauty comes from within #Femininsight<br />
    18. 18. 70% of #women in #Belgium are pleased with their physical appearance... If only they could get rid of that belly #Femininsight<br />
    19. 19. For 56% of #women in #Belgium taking care of their physical appearance is a pleasure #Femininsight<br />
    20. 20. 77% of Belgian #women are looking for inspiration about beauty #Femininsight<br />beauty<br />
    21. 21. 62% of Belgian #women use magazines as inspiration source for <br />buying beauty products #Femininsight<br />
    22. 22. For 59% of Belgian #women #skin care is as important as eating and drinking #Femininsight<br />
    23. 23. For 80% of Belgian #women wearing #perfume is a pleasure #Femininsight<br />
    24. 24. 79% of Belgian #women are looking for inspiration about fashion #Femininsight<br />fashion<br />
    25. 25. Clothes,shoes & accessories have to fit my figure: 94% of #women in #Belgium agree with this statement - #Femininsight<br />
    26. 26. For 78% of Belgian #women clothes have to be practical and easy to maintain #Femininsight<br />
    27. 27. 6 #women out of 10 experience buying clothes as a great pleasure - #Femininsight is also about #fashion by #Sanoma Media #Belgium<br />
    28. 28. For 55% of #women #clothes have an impact on how self-confident they feel #Femininsight #fashion<br />
    29. 29. Why #magazines #ads are still relevant for #fashion advertisers:credible,inspiring,informative,appealing,... <br />
    30. 30. 'Buying #luxury gives me the wonderful feeling of being pampered‘- <br />50% of #women in #Belgium agree #Femininsight<br />
    31. 31. Buying luxury is nice but it seems like #metime is THE luxury good by excellence for 88% Belgian #women #Femininsight<br />
    32. 32. She’s connected, she’s mobile, she’s influential #Femininsightby #Sanoma Media #Belgium and GfK<br />
    33. 33. 1 out of 5 Belgian #woman is convinced that #social #networks <br />enrich her social life #Femininsight<br />
    34. 34. 66% of Belgian #women have a profile on a social network – 98% of them on #Facebook #Femininsight<br />
    35. 35. 24% of Belgian #women find #mobile #internet convenient<br />#Femininsight<br />
    36. 36. 52% of #women in #Belgium talk every day or several times a week <br />on the (mobile) #phone - #Femininsight<br />
    37. 37. 11% of Belgian #women own a #smartphone and 19% intend to buy <br />one within 5 years - #Femininsight<br />
    38. 38. 3% of Belgian #women own a #tablet PC and 15% intend to buy <br />one within 5 years - #Femininsight<br />
    39. 39. But in the end...<br />The Belgian #woman does not exist : she’s different #types with different needs. #Femininsightincludes a typology of 6 different #women<br />
    40. 40. The #epicurista & the #ambitionistaare more likely to buy their #clothes in #luxury #shops.The #harmonista prefers #department stores <br />selectivity indexes<br />%<br />supermarket<br />department store<br />distance selling<br />branded shop – avg prices<br />branded shop – superior prices<br />branded shop – luxury<br />http://omnimediavore.blogspot.com<br />
    41. 41. The Magnificent Six: #evasionista ,#rationalista ,#ambitionista , #traditionalista ,#harmonista ,#epicurista - research #Femininsight<br />10%<br />18%<br />20%<br />11%<br />28%<br />12%<br />
    42. 42. The #evasionista, the #ambitionista and the #traditionalista are the three most extreme types in the universe of #Femininsight<br />
    43. 43. The #rationalista, the #epicurista and the #harmonista are the three most common types in the world of #Femininsight<br />
    44. 44. The #rationalista: a rational #woman in #control of her freedom. She enjoys the simple things in life #Femininsight<br />28%<br />28%<br />
    45. 45. The #epicurista is a stylish and #trendy #woman that enjoys her well-deserved luxurious life #Femininsight<br />20%<br />
    46. 46. The #harmonista is a thrifty and quite traditional #housewife. She avoids the unexpected - #Femininsight<br />18%<br />
    47. 47. For the #traditionalista #home and traditions are priorities in life #Femininsight<br />12%<br />
    48. 48. The #ambitionista is young lady that strives for social #status through #career and #style #Femininsight<br />11%<br />
    49. 49. The #evasionista is a down to earth, optimistic #woman.She's not afraid for new #challenges #Femininsight<br />10%<br />
    50. 50. #Femininsight is so much more than just another typology or quantitative #research about #women ’s daily life <br />food, drinks, going out, recipes<br />clothing, accessories, shoes<br />shopping,<br />product usage,<br />media, WOM, …<br />56 brands<br />3 sectors<br />7 subsectors<br />#Femininsight<br />@iewoman<br />Youtube.com<br />food & drinks<br />fashion<br />beauty<br />sanomamedia.be/communicationsolutions<br />beauty: personal care, hair care, cosmetics, perfume<br />http://omnimediavore.blogspot.com<br />
    51. 51. Source :@iewoman #Femininsight<br />

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