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Basic of SEO (Search Engine Optimization)

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Introduction to Search Engine Optimization, Basic of SEO

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Basic of SEO (Search Engine Optimization)

  1. 1. Search Engine OptimizationSearch Engine Optimization Understanding the Search Engines LandscapeUnderstanding the Search Engines Landscape
  2. 2. Content in This Presentation • The Search Landscape • Conducting Keyword Research
  3. 3. The Search Marketing Landscape
  4. 4. 100 Billion Searches Each Month!
  5. 5. Organic vs. Paid Search Organic Paid
  6. 6. Organic vs. Paid Search 90% of Clicks 10% of Clicks
  7. 7. Click-Through Rates
  8. 8. Vertical Search
  9. 9. Local Results Probably doesn’t get traffic like most “#1” results Completely different ranking algorithm than standard search results
  10. 10. Image Results
  11. 11. Video Results
  12. 12. News & Blog Results
  13. 13. Shopping Results
  14. 14. Instant Answers
  15. 15. Instant Answers
  16. 16. Instant Answers News Results Real Time Results Local Results Image Results
  17. 17. This Presentation Focuses onThis Presentation Focuses on
  18. 18. The Goals of Keyword Research
  19. 19. Determine Relative Volume Levels
  20. 20. Identify High Value Keywords
  21. 21. Predict the Effort Required to Rank Well
  22. 22. Choose the “Best” Words/Phrases to Target
  23. 23. The Keyword Demand Landscape
  24. 24. The Long Tail of Keyword Demand
  25. 25. Tools & Tactics for Brainstorming & Refining Your Seed List
  26. 26. Salespeople & Customers
  27. 27. Google AdWords Tool Be Wary of Match Type https://adwords.google.com/select/KeywordToolExternal
  28. 28. Google Trends Not Very Accurate Sign In for Y-Axis Numbers
  29. 29. Competitive Keyword Research Restrict query to competitor’s domain
  30. 30. The Keyword Research Process
  31. 31. Start with Your Seed List
  32. 32. Create Spreadsheet w/ these Columns
  33. 33. Get Google Search Demand Numbers
  34. 34. Guesstimate Conversion Rate Numbers
  35. 35. Or Use PPC Campaign Data
  36. 36. Add Keyword Difficulty Data for Top Terms We like using a weighted average of the Page Authority metric
  37. 37. Target High Volume, High Value, Low Difficulty Terms First
  38. 38. Thanks !!Thanks !! Sujay Khandge (MBA, BE) Blog: http://www.ksujay.blogspot.com SujayKhandge@Gmail.com Cell: +91 -9766654355

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