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Grau en Publicitat i Relacions Públiques

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Presentació del grau en Publicitat i Relacions Públiques de la Universitat Pompeu Fabra (UPF) - curs 2015/2016

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Grau en Publicitat i Relacions Públiques

  1. 1. Grau en Publicitat i Relacions Públiques
  2. 2. https://www.youtube.com/watch?v=5bh0XeNojxA#t=27
  3. 3. On s’imparteix: campus del Poblenou
  4. 4. On s’imparteix: campus del Poblenou
  5. 5. Perfil de l’estudiant □ Alta dedicació a l’estudi □ Capacitats professionals □ Capacitat per treballar en equip i per establir sinèrgies amb els integrants del grup. □ Organització i direcció de grups multidisciplinaris i resolució de problemes de comunicació. □ Ideació i direcció de missatges i estratègies de publicitat i relacions públiques. □ Capacitats crítiques □ Comprensió del context social, polític i econòmic que influeix en la publicitat i en les relacions públiques. □ Comprensió dels canvis i les noves tendències del món professional.
  6. 6. Accés al grau □ Des de Batxillerat + PAU: des de totes les opcions □ Des de COU + PAU: des de totes les opcions □ Des de CFGS i FP de segon grau □ Prova per a majors de 25 o 45 anys □ Accés majors de 40 anys amb experiència Nota de tall del curs 2014-2015: 11,29
  7. 7. El grau □ Durada: 4 anys acadèmics □ Nombre de places: 80 □ Estades a l’estranger: opcionals □ Horaris: de mitja jornada els dos primers cursos; de matí i tarda els dos últims cursos □ Pràctiques: al llarg de l’últim curs s’han de fer unes pràctiques professionals obligatòries (10 crèdits ECTS) □ Treball de fi de grau: obligatori
  8. 8. El grau □ Formació interdisciplinària en ciències socials, ciències de la comunicació, i tecnologies i llenguatges de la comunicació □ Formació en mètodes de recerca i d’anàlisi per aprofundir en el coneixement de la realitat del mercat de la comunicació □ Formació en estratègies de comunicació que responguin als objectius de les empreses i de les institucions □ Formació en l’estructura i la gestió de les empreses de publicitat i relacions públiques
  9. 9. El grau □ Formació en mètodes i tècniques de creativitat per definir missatges i campanyes originals i eficaços □ Formació en els codis deontològics per exercir la professió amb un alt sentit de la responsabilitat social □ Formació teòrica + pràctica
  10. 10. Serveis Unes instal·lacions d’última generació: □ 2 platós (1 per a Publicitat i Relacions Públiques i 1 per a Comunicació Audiovisual □ 1 redacció integrada □ 2 locutoris de ràdio □ 4 sales d’edició digital
  11. 11. Serveis Un ampli servei de préstec de: □ Càmeres de vídeo, de cinema i de fotografia □ Material de so i d’il·luminació □ Un arxiu notable de material videogràfic □ Més de 500.000 llibres □ Revistes □ DVD
  12. 12. El professorat □ Un equip de professors acadèmics dedicats a la docència permanent i a la recerca. □ Un nombre elevat de professors associats que transmeten a través de tallers i seminaris els seus coneixements pràctics.
  13. 13. Itineraris del grau Itineraris en: □ Creativitat Publicitària □ Estratègies de Comunicació Publicitària □ Relacions Públiques □ Anàlisi i Investigació en Publicitat i Relacions Públiques
  14. 14. Internacionalització □ Assignatures en anglès □ Estades a l’estranger opcionals a 10 universitats de 7 països: Alemanya, Dinamarca, Estats Units, França, Itàlia, Portugal, Turquia i Xile □ Contacte amb els estudiants estrangers que fan un Erasmus a la UPF
  15. 15. Orientació al món professional □ Tres tallers de projectes: □Comunicació Publicitària □Relacions Públiques □Comunicació Social, Institucional i Política □ Un Treball de Fi de Grau □ Pràctiques professionals obligatòries a 4t curs Convenis amb 60 empreses dels diferents camps professionals de la publicitat i les relacions públiques
  16. 16. Sortides professionals □ Creativitat Publicitària □Creador i gestor d’esdeveniments en publicitat i en relacions públiques □Creatiu publicitari □Director d’art □Dissenyador gràfic □ Estratègies de Comunicació Publicitària □Consultor de marques □Consultor estratègic de la comunicació □Gestor d’empreses publicitàries i de relacions públiques □Director i gestor de comunicació corporativa i institucional
  17. 17. Sortides professionals □ Relacions Públiques □Consultor estratègic de la comunicació □Gestor d’empreses publicitàries i de relacions públiques □Director i gestor de comunicació corporativa i institucional □Executiu de comptes □ Anàlisi i Investigació en Publicitat i Relacions Públiques □Investigador de mercats □Analista de campanya de publicitat i relacions públiques □Consultor estratègic de la comunicació □Assessor d’imatge
  18. 18. Premis per a estudiants de secundària Presenta’t al Premi Domènec Font al millor treball de recerca de batxillerat en l’àmbit de la Comunicació Consulta les bases del premi a http://www.upf.edu/facom/actualitat/basesIIIpremidomencfont.html
  19. 19. Sentiment de pertinença Exploració DiversióAmics Qualitat Esperit críticInnovació Creixement personal Il·lusió Triomf Agrupament Coneixement Relació personal amb els professors Oportunitats Flexibilitat Internacional SUPERACIÓ Pràctica
  20. 20. Més informació □ www.upf.edu/grau/ □ Punt d’Informació a l’Estudiant Telèfon: (34) 93 542 22 28 CAU: https://cau.upf.edu/pie Web: www.upf.edu/bibtic/serveis/pie □ Facultat de Comunicació Estudis de Publicitat i Relacions Públiques Roc Boronat, 138. 08018 Barcelona 93 542 14 63 www.upf.edu/facom/
  21. 21. Jo, la Pompeu Segueix-nos a: L’Hora del Pati, el butlletí de la UPF per a estudiants de secundària: www.upf.edu/horadelpati Universitari per fi! Un blog d’estudiants de la UPF per a estudiants de secundària: http://universitariperfi.wordpress.com Jo, la Pompeu – Pàgina oficial @jolapompeu@JolaPompeu

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