Smart business &_better_events_29_september_2011

405 views

Published on

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

Smart business &_better_events_29_september_2011

  1. 1. Smart Business & Better EventsSustainability Workshop – Estoril Congress Centre29 September 2011<br />Michael LuehrsMCI Group and President Elect, GMIC<br />Andrew WalkerEco-Efficient Events and Director, GMIC<br />
  2. 2. Step by Step Approach<br />“The man who removes a mountain begins by carrying away small stones.”<br />~ Chinese Proverb<br />
  3. 3. Self Assessment<br />How would you rate your understanding of sustainable event management processes?<br />Sustain-a-what? (very low)<br />I know they exist (low)<br />I have studied but not implemented (ok)<br />I have implemented the basics (good)<br />I should be teaching this session (excellent)<br />
  4. 4. Ice Breaker<br />Introduce yourself and your company<br />Rate your understanding of sustainable event management processes – self assessment<br />Share one key takeaway from this morning’s session<br />Tell us what you want to get out of this workshop<br />
  5. 5. Agenda<br />
  6. 6. Ground rules <br />Keep an open mind<br />Participate and share your ideas (one at a time, please)<br />There are no bad ideas (supportive environment)<br />Have fun!<br />
  7. 7. Goals for the session<br />Participants will:<br /> Understand the principles of sustainability<br /> List three reasons why sustainable events are good business<br /> Be able to name the 3 emerging event sustainability standards and how they work together<br /> Learn a 4 step approach to getting started<br /> Identify at least 3 actions planners and suppliers can take to make their event more sustainable<br />
  8. 8. THINKdifferently<br />
  9. 9. Sustainability Fundamentals<br />
  10. 10. Sustainable Development<br />Meeting the needs of the present generation <br />without compromising the ability of future generations <br />to meet their own needs<br />
  11. 11. Triple Bottom Line<br />
  12. 12. ROI: The Business Case<br />Brand value and reputation<br />Employees and future workforce<br />Operational effectiveness<br />Risk reduction and management<br />Direct financial impact<br />Organisational growth<br />Business opportunity<br />http://www.bitc.org.uk/resources/publications/the_business_case.html<br />
  13. 13. Green vs Sustainable<br />Terms often used interchangeably<br />Convention Industry Council defines green meetings as incorporating environmental considerations to minimize its negative impact on the environment<br />Sustainable meetings and events include social and economicconsiderations as well<br />
  14. 14. The Big Squeeze<br />Declining resources<br />Sustainable Supply<br />A<br />Sustainable <br />Future<br />Sustainable Demand<br />Current Reality<br />Increasing resource consumption<br />
  15. 15. Sustainability Explained<br /> We showed a short video ‘Sustainability in Two Minutes’ by The Natural Step, which can be viewed here: <br />http://www.youtube.com/watch?v=FFCNCQleCuk<br />
  16. 16. Sustainability Principles<br />I. Reduce dependence on fossil fuels and heavy metals<br />II. Reduce use of synthetic chemicals that persist in nature<br />III. Reduce our destruction of nature and natural processes <br />IV. Help people to meet their basic human needs <br />
  17. 17.
  18. 18. Trends in Green Event Management<br />
  19. 19. No Longer a Trend<br />
  20. 20. Growth in Measurement and Reporting<br />Over 81% of companies report CSR on their websites<br />Over 2000 companies produce a GRI compliant report<br />Over 30 governments now enforce or are planning on mandatory CSR reporting <br />France, Denmark, Sweden, Norway, Spain all require disclosure on state owned companies<br />Investors demanding CSR reporting<br />The crisis has increased focus<br />
  21. 21. Associations: Social Responsibility<br />
  22. 22. Buyer Demand<br />80% of buyers<br />have taken environmental results into account when organising an event<br />2010 IMEX 7th Annual Survey of Buyers<br />
  23. 23. E PlurbusUnum<br />Collaboration :<br />ALIGN<br />
  24. 24. Event Sustainability Standards<br />
  25. 25. How The Standards Work Together<br />BS 8901 and ISO 20121<br /><ul><li>Event sustainability management system
  26. 26. Plan-Do-Check-Act</li></ul>APEX/ASTM Environmentally Sustainable Meeting Standards<br /><ul><li>Contains specific metrics/actions i.e. checklist
  27. 27. Covering nine different sectors of meeting management</li></ul>GRI Event Organizers Sector Supplement<br /><ul><li>Reporting framework
  28. 28. Sector specific information for events</li></li></ul><li>People + Planet + Profit<br /> GRI – Global Reporting Initiative<br />Reporting<br />APEX/ASTM<br />Performance<br />(Checklist)<br />Management <br />Systems<br />(Process)<br />BS8901 > ISO20121<br />Economic<br />Social<br />Environmental<br />
  29. 29.
  30. 30. How to Get Started<br />
  31. 31. Systems Thinking<br />Vision<br />Strategy<br />Actions<br />Results<br />
  32. 32. Event Sustainability System<br />Vision<br />Strategy<br />Actions<br />Results<br />
  33. 33. Sustainability Policy<br />What is your sustainability vision?<br />What are you doing right now to achieve it? <br />How will you know when you’ve arrived at the vision?<br />Vision<br />
  34. 34. Strategy<br />Takeone step at a time<br />
  35. 35. Set Goals<br />Actions<br />Waste<br />Energy<br />Water<br />Air Quality<br />Procurement<br />Community Partners<br />Staff Management/Policy<br />Communication<br />
  36. 36. Measure Success (and learning!)<br />Results<br />
  37. 37. Event Sustainability System<br />Vision<br />Strategy<br />Actions<br />Results<br />
  38. 38.
  39. 39. How are you feeling?<br />
  40. 40. Sustainable Power Break<br />
  41. 41. Agenda<br />
  42. 42. Engaging your Partners<br />
  43. 43. Destination<br />Meeting Venue<br />Communications<br />On-Site<br />Office<br />Hotels<br />Plan<br />Food & Beverage<br />Audio Visual & Production<br />Exhibits<br />Transport<br />
  44. 44. Group Activity<br />Table teams<br />Consider scenario (next slide)<br />Brainstorm sustainable event actions for your assigned area<br />Report out to group<br />Discussion<br />
  45. 45. Scenario<br />International Association Annual Meeting<br />5 days<br />2200 attendees<br />3 hotels + main congress centre<br />Key Events: Welcome Reception, General Meeting and Plenary Session, Evening Poster Session Reception, Awards Gala Dinner, Student/Industry/Faculty Luncheon<br />350+ small sessions, including technical sessions and committee meetings<br />Currently no sustainable practices put in place<br />
  46. 46. RFP Questions (example)<br />Policy<br /><ul><li>Does your company have a Corporate Social Responsibility policy? If yes, please include a copy.</li></ul>Accountability<br /><ul><li>Does your company have a person in charge of the CSR policy?</li></ul>Key Factors<br /><ul><li>Please indicate the most relevant environmental and social factors for your company e.g. waste management, energy conservation, employment, health and safety, community service</li></ul>Reports<br /><ul><li>Does your company publish a CSR report?</li></ul>Supply Chain<br /><ul><li>Please describe your company’s process for implementing CSR standards in the supply chain.</li></li></ul><li>Effective Measurement and Reporting<br />
  47. 47. Why Measure?<br />What do you currently measure in your business?<br />How do you gauge your success?<br />Do you find measurement helpful?<br />
  48. 48. Too Busy to Measure?<br />
  49. 49. Measurement and Reporting Validate your Sustainability Efforts<br />
  50. 50. Avoid Greenwashing<br />
  51. 51. Destination<br />Meeting Venue<br />Communications<br />On-Site<br />Office<br />Accommodations<br />Measure<br />Food & Beverage<br />Transportation<br />Audio Visual & Production<br />Exhibits<br />
  52. 52. KPI – Key Performance Indicators<br />
  53. 53. KPI Example<br />
  54. 54. Focus on Continuous Improvement<br />
  55. 55. Sustainable Event Measurement Tool<br />http://mpi.sustainableeventtool.com<br />
  56. 56. Events: Reporting<br />
  57. 57.
  58. 58. Case Studies in Sustainable Events<br />
  59. 59. Case Studies<br />We did not end up having time during the Estoril workshop to share any case studies with participants. However, here are a few links to case studies available free online:<br />http://lessconversationmoreaction.com<br /> http://greenmeetings.info<br /> http://meetgreen.com<br /> http://positiveimpactevents.co.uk<br />
  60. 60. Additional Resources and Tools<br />
  61. 61. Useful Links<br />Green Meeting Industry Council (GMIC): http://www.greenmeetings.info<br />The Natural Step: http://www.naturalstep.org<br />BS 8901: http://www.bsigroup.co.uk/en/Assessment-and-Certification-services/Management-systems/Standards-and-Schemes/BS-8901/<br />ISO 20121: http://www.iso.org/iso/iso_technical_committee.html?commid=598436<br />APEX/ASTM: http://www.conventionindustry.org/StandardsPractices/GreenMeetings/APEXASTM.aspx<br />Global Reporting Initiative (GRI): http://www.globalreporting.org/ReportingFramework/SectorSupplements/Events<br />CopenhagenSustainableMeetingsProtocol: http://www.csmp.dk<br />Live the Deal: http://www.livethedeal.com/<br />UN Global Compact: http://www.unglobalcompact.org<br />UNEP Green Meetings Guide http://www.greeningtheblue.org/resources/meetings<br />Sustainable Event Measurement Tool (SEMT) http://mpi.sustainableeventtool.com<br />Eventberry Tool http://eventberry.com<br />MeetGreen®http://tools.meetgreen.com<br />
  62. 62.
  63. 63. Closing Remarks and Discussion<br />
  64. 64. Recap: Goals for the session<br />Participants will:<br /> Understand the principles of sustainability<br /> List three reasons why sustainable events are good business<br /> Be able to name the 3 emerging event sustainability standards and how they work together<br /> Learn a 4 step approach to getting started<br /> Identify at least 3 actions planners and suppliers can take to make their event more sustainable<br />
  65. 65. Self Assessment<br />How would you rate your understanding of sustainable event management processes?<br />Sustain-a-what? (very low)<br />I know they exist (low)<br />I have studied but not implemented (ok)<br />I have implemented the basics (good)<br />I should be teaching this session (excellent)<br />
  66. 66. Step by Step Approach<br />“The man who removes a mountain begins by carrying away small stones.”<br />~ Chinese Proverb<br />
  67. 67. Smart Business & Better EventsSustainability Workshop – Estoril Congress Centre29 September 2011<br />Michael Luehrs, MCI Groupmichael.luehrs@mci-group.com<br />Twitter.com/MichaelLuehrsLinkedIn.com/in/michaelluehrs<br />Andrew Walker, Eco-Efficient Eventsandrew@E3strategy.co.uk<br />Twitter.com/E3strategy<br />LinkedIn.com/in/andrewstephenwalker<br />

×