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Brazil and Latin America - Emerging Industries

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LATAM market and industry are booming! Main studios are developing original games; work for hire: local studios developing for the world; local ecosystem (government agencies, universities, ABRAGAMES, private funding); games & audiovisual content; opportunities for foreign studios to explore and do partnerships.

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Brazil and Latin America - Emerging Industries

  1. 1. BRAZIL AND LATIN AMERICA: Emerging Industries MAY, 2018
  2. 2. ABOUT ME
  3. 3. LATAM INDUSTRY +LATAM MARKET eSPORTS IN BRAZIL AGENDA
  4. 4. LATAM INDUSTRY
  5. 5. LATAM INDUSTRY
  6. 6. NATURAL RESOURCES
  7. 7. GREAT URBAN AREA
  8. 8. YOUNG POPULATION
  9. 9. ETNIC DIVERSITY
  10. 10. DIGITAL ENGAGEMENT
  11. 11. LATAM INDUSTRY
  12. 12. LATAM INDUSTRY Key Countries Argentina Chile Uruguay Mexico Colombia Brazil
  13. 13. ARGENTINA 100+ Studios Some KEY STUDIOS [ ]
  14. 14. ARGENTINA 100 +Studios KEY GAMES [ ] Trivia Crack by Etermax
  15. 15. ARGENTINA 100 +Studios KEY GAMES [ ] Master of Orion by NGD Studios
  16. 16. COLOMBIA 60+Studios[ ] Some KEY STUDIOS
  17. 17. KEY GAMES World War Doh by Brainz/Jam City COLOMBIA 60+Studios[ ]
  18. 18. KEY GAMES Neon Fury by Teravision Games COLOMBIA 60+Studios[ ]
  19. 19. KEY GAMES Ark by Efecto Studios COLOMBIA 60+Studios[ ]
  20. 20. CHILE 60+Studios[ ] Some KEY STUDIOS
  21. 21. CHILE 60+Studios[ ] KEY GAMES Massive warfare: Aftermath by TinyBytes
  22. 22. MEXICO 60+Studios[ ] Some KEY STUDIOS
  23. 23. MEXICO 60+Studios[ ] KEY GAMES Militant by Xibalba
  24. 24. MEXICO 60+Studios[ ] KEY GAMES Mulaka by Lienzo
  25. 25. URUGUAY 40+Studios[ ] Some KEY STUDIOS
  26. 26. KEY GAMES Kingdom Rush By IronHide URUGUAY 40+Studios[ ]
  27. 27. KEY GAMES Mars:Mars By Pomelo Games URUGUAY 40+Studios[ ]
  28. 28. KEY GAMES Pixel Cup Soccer By Batovi Games URUGUAY 40+Studios[ ]
  29. 29. BRAZIL 200+Studios[ ] Some KEY STUDIOS
  30. 30. BRAZIL 200+Studios[ ] KEY GAMES Horizon Chase Turbo; by Aquiris
  31. 31. BRAZIL 200+Studios[ ] KEY GAMES Horizon by Kokku
  32. 32. BRAZIL 200+Studios[ ] KEY GAMES Dandara by Long Hat House
  33. 33. BRAZIL 200+Studios[ ] KEY GAMES Dominoes, Buraco, Plushie mania by Gazeus
  34. 34. LOCAL SUPPORT
  35. 35. LATAM MARKET
  36. 36. Population 650,580,000 Online Population 420,657,000 Gamers 210,543,000 Source
  37. 37. GAMER PROFILE People who state playing any type of digital game 2017 2016 2015 2013 WOMAN in continuous GROWTH 53,6% 52,6% 47,1% 41,0% 46,4% 47,4% 52,9% 59,0% Source Gender[ ]
  38. 38. GAMER PROFILE Most gamers are from 25 to 34 years old 15 years or less Source Age[ ] 16 to 24 years 0.8% 28,4% 25 to 34 years 36,2% 35 to 54 years 31,4% over 54 years 3,2%
  39. 39. VIDEO GAME Which videogamesdo you have? Source 42,2% 29,2% 26,5% 21,8% 16% 5,8% 5,1% 3,3% Xbox 360 PlayStation 3 PlayStation 2 PlayStation 4 Xbox One Wii Others Wii U Thebrazillian gamer usually have MORE THAN ONE VIDEOGAME at home 54% of the gamers that consider theirselves as HARDCOREhave PlayStation 4
  40. 40. LATAM 2018 Game Revenues Argentina Chile Mexico Colombia Brazil # 1 # 2 # 3 # 4 # 5 $ 1.6Bn $ 340M $ 208M $ 1.58Bn $ 456M$5.0BnGenerated in LATAM + 13.5% 2017-18 YoY Growth
  41. 41. BRASIL GAME SHOW 300,000 visitors in 5 days of event
  42. 42. COMIC COM EXPERIENCE SÃO PAULO 220,000 visitors in 4 days of event
  43. 43. BRAZILIAN INTERNATIONAL GAME FESTIVAL 12,000 visitors in 4 days of event
  44. 44. GAME XP @ Rock In Rio 30,000 daily visitors
  45. 45. eSPORTS in Brazil (behind USA and China) 3rd 17.7M eSports fans 7.8M Enthusiasts 9.9M Occasional viewers Biggest WW audience = +
  46. 46. eSPORTS Brands Sponsoring Teams
  47. 47. eSPORTS Traditionalfootball clubs Teams
  48. 48. 1 QUICK CASE A successful project in BRAZIL
  49. 49. 1 QUICK CASE Style: Card/Strategy Game Target audience: Male 16-40 Territory: Brazil (soft launch) + LATAM About the Game
  50. 50. 1 QUICK CASE Strategy: local and relevant Brand partnerships, Events and use of Influencers
  51. 51. 1 QUICK CASE Results: #1 at Sports and Strategycategories + positives reviews and many journalistic reports
  52. 52. 1 QUICK CASE And, also, plenty of great gameplays during and after MMA`s launching period
  53. 53. AND OUR GAME DOESN’T NEED TO END HERE.
  54. 54. YOU ARE ALL INVITED TO COME HERE. estiga@gazeus.comCarlos Estigarribia |

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