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Barcelona Design Network Dynamics

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A method to test the capacity of actors in design networks to generate a sufficient consistent group to reach international competitiveness from within. Esther Rovira Raurell, 2011

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Barcelona Design Network Dynamics

  1. 1. Barcelona Design Network Dynamicsa method to analyze creative network’s complexityEsther Rovira Raurell, Tilburg University, NL
  2. 2. What is this research about?INTRO
  3. 3. TESTsthe CAPACITYof actors in design NETWORKS…INTRO
  4. 4. INTRO…TO GENERATE a sufficient CONSISTENT group…
  5. 5. INTRO…to reach INTERNATIONAL COMPETITIVENESS from WITHIN
  6. 6. What can be considered an EFFICENT network?THEORY
  7. 7. Efficietn NW?What can be considered an EFFICENT network?CONDITIONS6THEORY
  8. 8. Efficietn NW?THEORY
  9. 9. Efficietn NW?THEORY
  10. 10. Efficietn NW?THEORY
  11. 11. Efficietn NW?THEORY
  12. 12. Efficietn NW?THEORY
  13. 13. Efficietn NW?THEORY
  14. 14. Efficietn NW?Efficietn NW?THEORY
  15. 15. How was tested?METHOD
  16. 16. METHOD
  17. 17. METHOD
  18. 18. METHOD
  19. 19. METHODCONSERVATIVE:INNOVATIVE:ExcellenceExperimentationProduct ProcessTendency NotendenciesQualityProgressINTEREST towards designexcellence flexible experience1 2 3 4 5
  20. 20. METHODmono-disciplineMono-discipline multidiscipline Project interest Project diversity1 2 3 4 5ATTITUDE towards creative work
  21. 21. METHOD100% LOCAL 75% local 50%-50% 75% global 100% GLOBAL1 2 3 4 5DIMENSION of action
  22. 22. METHODme & myworkFew collabCollabs withinsame scale &InteresCollabs ofdifferent sclaeBUT sameinterestLearning fromdiversity1 2 3 4 5CONNECTIVITY capabilities
  23. 23. METHOD1-3 4-6 7-9 10-12 13-151 2 3 4 5POPULARITY in the network
  24. 24. What was found?RESOULTS
  25. 25. RESOULTS?
  26. 26. RESOULTS2/3 of power positions CONNECT!
  27. 27. RESOULTS?
  28. 28. RESOULTSconservative innovativeDesign Power Positions interest isCONSERVATIVEWHILEDesign Professionals interest is INNOVATIVEINTEREST
  29. 29. RESOULTSbalanced Multi-disciplinarDesign Power Positions attitude is BALANCEDWHILEDesign Professionals attitude is MULTI-disciplinarATTITUDE
  30. 30. RESOULTSlocal localDesign Power Positions dimension is LOCALWHILEDesign Professionals dimension is LOCALDIMENSION
  31. 31. RESOULTS!Design Power Positions &Design ProfessionalsONLY SHAREthe local DIMENSIONlocal localbalanced Multi-disciplinarconservative innovative
  32. 32. RESOULTS‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’?
  33. 33. RESOULTSBarcelona Design network is:- balanced in Interest- open in Attitude- local in Dimension‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’
  34. 34. RESOULTSBarcelona Design network is:- balanced in Interest- open in Attitude- local in Dimension‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’‘The creative scene?.. (…) I am interested in many things, but not interested in another designer that makes a chair.(…) In the last ten years I have lost a little bit of interest’‘I see everything very homogenic. Well, there are some people that capture my attention for what they do, but the scene in general I see it very flat.’ACTORS COMMENT:‘The creative scene?.. (…) I am interestedin many things, but not interested inanother designer that makes a chair.(…)In the last ten years I have lost a little bitof interest’‘I see everything very homogenic.Well, there are some people thatcapture my attention for what theydo, but the scene in general I see itvery flat.’!
  35. 35. RESOULTS?
  36. 36. RESOULTS?1st SEIZEpopularityVSconnectivity…POPULARITYCONNECTIVITY
  37. 37. POPULARITYCONNECTIVITY
  38. 38. RESOULTSBarcelona Design agents DO NOT valueenough CONNECTING capacities!
  39. 39. RESOULTS?
  40. 40. RESOULTSinterestCONSERVATIVEattitudeMONO-DISCIPLINARdimensionLOCALARQUIARCHITECT ACTOR COMMENTS:‘In these days, there is a group of architectssetting out an association from quality notquantity. From excellence in the manner offacing the profession (…) the name is AxA:Architects for Architecture. At this momentthey are the only alternative that I know ofanother type of association related to theprofessional interest of architects’
  41. 41. RESOULTSinterestINNOVATIVEattitudeMULTI-DISCIPLINARdimensionless LOCALMIXMIXED SCALE ACTOR COMMENTS:‘My ultimate goal is (…) be capable oflinking us to other institutional agents,private foundations which will stimulatecontemporary art and craftwork focusingon the maximum connection with otherdisciplines. Something very open’
  42. 42. RESOULTSMIXARQUIBarcelona Design network IS NOTCOHERENT within its different disciplines!
  43. 43. RESOULTS?
  44. 44. RESOULTS1st SEIZEthe network…?
  45. 45. The Barcelona Design NetworkTHANKS to the help of: Andrés Ortiz from Bestiario
  46. 46. The Barcelona Design Network CLUSTERSTHANKS to the help of : Andrés Ortiz from Bestiario
  47. 47. RESOULTS
  48. 48. Found!RESOULTS
  49. 49. RESOULTSBarcelona Design network hasFEW actors CONNECTING!
  50. 50. SO…,Is the Barcelona design network EFFICIENT?(…to turn design capabilities INTO a distinctive value from within?)
  51. 51. Efficietn NW?THEORY2/3
  52. 52. Efficietn NW?THEORY2/3NOT sufficient
  53. 53. How to use this findings to IMPROVE?CONCLUSIONS
  54. 54. Found!RESOULTSMAY 2011
  55. 55. Found!RESOULTS
  56. 56. Barcelona Design Network ?
  57. 57. WORKINGon beingBETTER!Barcelona Design Network ?
  58. 58. THANKYOUfor yourattention!
  59. 59. COMMENTS&QUESTIONSesther@estherrovira.com

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