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Social Media Analytics Planning

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Palestra sobre Planejamento para Social Media Analytics ministrada na #ExpOn 2011.

contato@estrategi.ca
@estevaosoares

Published in: Technology
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Media Analytics Planning

  1. 1. Social Media Analytics contato@estrategi.ca @estevaosoares
  2. 2. Estêvão Soares www.estrategi.ca www.admit.com.br facebook.com/estevaosoares @estevaosoares linkedin.com/in/estevaosoares contato@estrategi.caestrategi.ca @estevaosoares
  3. 3. estrategi.ca @estevaosoares
  4. 4. atenção . aumento na conversa sobre a marca . aumento de menções . Sentimento intenção . CTRs .RTs . facebook / Twitter updates . conversa sobre produtos da marca desejo . bounce rate . tempo no site . pageviews . inbound links ação . taxa de conversão . ROIestrategi.ca @estevaosoares
  5. 5. estrategi.ca @estevaosoares
  6. 6. ciclo de vida do consumidor + funil Conhecimento Consideração Comparação Intenção compra Implementação Suporte Renovação Advocaciaestrategi.ca @estevaosoares
  7. 7. Conhecer artigos ads indicações Gostar site recepção newsletter Confiar kit de marketing suporte grátis apresentação da venda Provar seminário online avaliação cuidado Comprar equipe de atendimento kit novos clientes financiamento / entrega Repetir levantar perspectiva cross selling eventos recorrentes Indicar resulta em reviews apresentação a parceiros eventos p2pestrategi.ca @estevaosoares
  8. 8. estrategi.ca @estevaosoares
  9. 9. estrategi.ca @estevaosoares
  10. 10. as empresas estão confusasestrategi.ca @estevaosoares
  11. 11. estrategi.ca @estevaosoares
  12. 12. estrategi.ca @estevaosoares
  13. 13. um framework simples ouvir / conhecer dialogar advogar suporte inovarestrategi.ca @estevaosoares
  14. 14. como ouvir • Comece com ferramentas gratuítas: Google Blog Search, Twitter Search, Topsy, etc... • Use termos relacionados a seus produtos, executivos e produtos da concorrência • Avance para Softwares de Monitoramento como BrandWatch, Radian6, Sysomos, SocialMetrix • Não deixe o escopo muito abrangente ou muito reduzidoestrategi.ca @estevaosoares
  15. 15. estrategi.ca @estevaosoares
  16. 16. estrategi.ca @estevaosoares
  17. 17. estrategi.ca @estevaosoares
  18. 18. estrategi.ca @estevaosoares
  19. 19. estrategi.ca @estevaosoares
  20. 20. estrategi.ca @estevaosoares
  21. 21. estrategi.ca @estevaosoares
  22. 22. estrategi.ca @estevaosoares
  23. 23. estrategi.ca @estevaosoares
  24. 24. tempo dos programas de social media 5% 4% 9% 29% 20% Menos de 1 ano Entre 1 e 2 anos Entre 2 e 3 anos 33% Entre 3 e 4 anos Entre 4 e 5 anos Mais de 5 anosestrategi.ca2010 - Altimeter GroupEstados Unidos, @estevaosoares
  25. 25. 77% dos programas de Social Media iniciantes ou são intermediáriosestrategi.ca @estevaosoares
  26. 26. 44% dos programas de Social Mediaestrategi.ca são reativos @estevaosoares
  27. 27. influencers?estrategi.ca @estevaosoares
  28. 28. ? WTFestrategi.ca @estevaosoares
  29. 29. estrategi.ca @estevaosoares
  30. 30. estrategi.ca @estevaosoares
  31. 31. estrategi.ca @estevaosoares
  32. 32. Mas... no Brasilestrategi.ca @estevaosoares
  33. 33. social media...estrategi.ca @estevaosoares
  34. 34. mamãe?estrategi.ca @estevaosoares
  35. 35. social media guruestrategi.ca @estevaosoares
  36. 36. SOCIAL MEDIA FODÃOestrategi.ca @estevaosoares
  37. 37. estrategi.ca @estevaosoares
  38. 38. estrategi.ca @estevaosoares
  39. 39. Objetivos da Empresa Objetivos do Negócio KPIs Táticas Operacionaisestrategi.ca @estevaosoares
  40. 40. modelo políticas treinamento processos organizacional funçõesestrategi.ca @estevaosoares
  41. 41. políticas de... ética social media gestão da comunidade privacidadeestrategi.ca @estevaosoares
  42. 42. novas habilidades análise de compartilhamento A Dell treinou 1.500 funcionários em 9 semanas com o SMaC Talkestrategi.ca @estevaosoares
  43. 43. processos triagem plano de resposta a crise admissão de insights suporteestrategi.ca @estevaosoares
  44. 44. triagem em social media Faça algo considerável para resolver o problema e deixe-o saber Positivo Negativo Sim Sim Não Avaliar a Você quer Avaliar o O Cliente precisa de responder? mensagem propósito mais informações? Sim Sim Os fatos Não Nenhuma Cliente Corrija gentilmente estão resposta infeliz? os fatos corretos? Não Sim Você pode Não Sim Os fatos Não Crítico acrescentar estão dedicado valor? corretos? Não Yes O Problema Explique o que está Responder e Agradecer a Está fazendo Sim está sendo sendo feito para compartilhar pessoa gracinhas? resolvido? corrigir o problema Não Sim Deixe o post descansar e monitore-oestrategi.ca @estevaosoares
  45. 45. exercícioestrategi.ca @estevaosoares
  46. 46. marketing corporativa web / digital social media 41% 30% 11% 6%estrategi.ca @estevaosoares
  47. 47. modelo organizacional Descentralizado Centralizado Hub Dente-de-leão Holístico ou Colméia DELL CRUZ SUN FORD HP e VERMELHA ZAPPOSestrategi.ca @estevaosoares
  48. 48. funções principais estrategista gestor de comunidade apoiadores executivos rh jurídico suporte produtos tiestrategi.ca @estevaosoares
  49. 49. links http://slidesha.re/metricas_expon http://bit.ly/politicasmsestrategi.ca @estevaosoares
  50. 50. booksestrategi.ca @estevaosoares
  51. 51. muito obrigado ;)
  52. 52. Estêvão Soares www.estrategi.ca www.admit.com.br facebook.com/estevaosoares @estevaosoares linkedin.com/in/estevaosoares contato@estrategi.caestrategi.ca @estevaosoares

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