Cisco Talent Connection Launch Plan


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Here is a few slides to describe how an external marketing professional created an an innovative internal communication program to launch a new internal recruiting campaign for Cisco.

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  • Melissa speaking
  • The SIO team has created a robust organization adoption plan, including executive preparation, training and communication. There are 3 interconnected approaches to the plan. Mass marketing that encompasses collateral, pull and push tactics that go to all employees. Targeted marketing, which is targeted and packaged to certain audiences to make it relevant like managers, theater or campus or within functions like CDO, Sales, etc. Finally, and most importantly, for ultimate culture shift is the “social” grassroots marketing where we have planned lots of web 2.0 viral marketing tactics including yammer campaign, blog, wiki, community and discussion forum outreach, video and photo contests, Ciscopedia listing, We are Cisco monthly success story features, ERG partnerships and career fairs and more to engage the enterprise in ushering in a sustainable cultural change.Here is a list of activities or assets we have planned for each of the 3 categories.Mass marketing activities:Interactive TC landing page for employeesTC webisode series with quizzes and gamesOn Demand TrainingCEC storySkip EmailE-discussion forumsDigital Now adsIP phone graphicsPostersFeatured Success Stories, ongoingTargeted:Executives:1:1 or Sr Staff meetings to review and prepareSusan Monaghan/Paul Ducharme 15 point plan/TC socializationSLO presoManagersHiring WebsiteMeeting in a bxc presentationON demand and interactive trainingLive Q&A via webexSLO presentation around manager excellenceManager only e-discussion forumPeer to peer video testimonials on Management centralTo employees promo kit with Templates for email, enewsletter, blog, web banner, PPT to share TC story with employeesGrassroots:Blog, wiki, discussion forum outreach effort campaignVideo and photo contest sharing employee and managers talent connection storiesCareer fairsERG activities and communicationPartnerships with relevant initiativesYammer campaignCiscopedia inclusionDirectory badgesFlip templates branded TCThe SIO team will partner and coordinate logistics and provide all collateral to support these activities as a factory direct approach. We will partner for the targeted activities to maximize relevance and collaborate to best reach these audiences. These are the activities slated for launch. Since long term organization adoption happens over time, we have planned 3 other campaigns aligned to timely activities. Talent Connection will require a more hybrid roll out model that includes these SIO led activities as well as active roles from the 3 pillars within the new HR operating model. Now we will turn to the activities we are asking you all to take to ensure the successful program release.
  • Employee Webpage, Poster, Digital Signage (1 of 3)
  • Cisco Talent Connection Launch Plan

    1. 1. Launch Innovative T.C. Strategy: Integrate within current Break thru clutter, inspire Measure and HR Employee grassroots activities— Partner/Advise on Manage Program Communication research shows 10X Local Efforts Success Metrics Materials adoption – webisodes, social directory badge and digital signage© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
    2. 2. • Partner with globalleadership teams and • Internal articleinternal talent taskforce • Email campaign via Mass local and department leadership teams Social • Wedisodes “Grassroots” • CareerVision Goggle Offer • Blogger/Community plan © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
    3. 3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3