Marketing Yourself Via Social Media


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KDChi Collegiate Track session entitled "Marketing Yourself Via Social Media" - Conference 2012

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  • Participants partner up and are given 2 Facebook profiles with no pictures & names, and use this evaluation based on the individuals About Me and Timeline.
  • Eric Stoller was an academic advisor and through social media use has become a full-time consultant on utilizing social media in institutions of higher education.Peter Pereira is a staff member working with SACA in the LBJSC and someone on the conference committee had remembered a blog post Peter had posted on his blog that he liked and told the committee to pick him as a speaker. He is now having all his expenses paid for and is getting paid to speak at this conference, simply because of his blog!What both of these men have done is not hard, it’s just about using social media in the proper way to get the message out about who you are and what you are good at.
  • Marketing Yourself Via Social Media

    1. 1. Marketing yourself via social mediaKDChi National Leadership Conference 2012 Estee Hernández @esteehernandez #KDChiSoMe
    2. 2. Learning Objectives  Mastering the do’s and don’t’s of social media  Understanding why and how social media can be valuable  Motivation to contemplate and develop one’s social media brand#KDChiSoMe
    3. 3. Why social media?
    4. 4.  Your turn to play the employer! Pair and share activity#KDChiSoMe
    5. 5. Discussion questions  Did you and your partner agree on an evaluation of the individual?  What were some of the positives and negatives of the individuals you evaluated?  What issues arise when you evaluate someone based off their social media personality?  Do you think companies should utilize social media when looking at prospective employees?#KDChiSoMe
    6. 6. Do’s  Google yourself.  Check your Facebook privacy settings.  What information from your profile is public?  Who can see what your friends tag you in?  Create a blog.  Make it unique, and showcase your talents!  Create a LinkedIn profile.  Ask for recommendations.  Connect with businesses and recruiters.  And be nice to everyone. You never know who your future supervisor will be.#KDChiSoMe
    7. 7. Don’t’s  Use profanity, inappropriate images/content, etc.  Overdramatize situations.  Stay positive.  Overpost everyday activities.  e.g. Facebook games, check-ins at every place you visit, retweet celebrity tweets  Use bad grammar or overlook typos.  If your a grammar expert please show off you’re skill’s by highlighting the ampel amount of errors in this sentence.#KDChiSoMe
    8. 8. You have the power to choose who you want to be. Eric Stoller Pete Pereira  Full-time consultant in  Student affairs professional higher education and at Texas State who was student affairs. invited to speak at a regional conference in the Midwest.#KDChiSoMe
    9. 9. Final thoughts: Assess yourself. Clean it up. Create a brand. Go rock social media!#KDChiSoMe
    10. 10. Resources  10 ways to be "socially excellent" online  50 social networking rules for college students  How to build a professional student LinkedIn profile  Lessons in Facebook stalking  What employers are thinking when they look at your Facebook page  25 Twitter hashtags that will help you get a job#KDChiSoMe
    11. 11. Contact information  Estee Hernández Vice President of Alumnae Affairs @esteehernandez  Permalink to this PowerPoint: