Hashtags, newsfeeds, and check-ins: ì	  Maximizing social media use as Latina/o educatorsEstee	  Hernández,	  M.S.Ed.   	...
ì  Learning	  more	  about	                  par<cipants	             ì  La<na/os	  and	  technology	  Overview         ...
ì	  Take out your cell phones!
ì    From	  2009	  to	  2010,	  the	  share	  of	                                               La<nos	  ages	  18	  to	 ...
Social Media in Education
ì  Create	  groups	  for	  classes	                  ì  Share	  resources	                  ì  Create	  events	  Facebo...
ì  Monitor	  hashtag	  use	                  ì  #la<sm	                  ì  #sala<no	  Twitter         ì  Create	  has...
ì  Self-­‐guided	  campus	  tours	  ì  Points/rewards	  for	  check-­‐ins	  ì  Encourages	  students	  to	  visit	     ...
ì  Many	  believe	  it	  will	        eventually	  replace	  the	        resume	  and	        recommenda<on.	  ì  Join	 ...
ì  Very	  visual	  method	  of	  social	                   media	              ì  Make	  boards	  for	  different	  Pinte...
Contact Informationì  Estee	  Hernández	      Texas	  State	  University	      estee@txstate.edu	      @esteehernandez	  ...
Referencesì  Kellogg,	  D.	  (2011,	  February	  1).	  Among	  mobile	       phone	  users,	  Hispanics,	  Asians	  are	 ...
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Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators

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Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators

  1. 1. Hashtags, newsfeeds, and check-ins: ì  Maximizing social media use as Latina/o educatorsEstee  Hernández,  M.S.Ed.    Taryn  Ozuna,  M.S.Ed.  
  2. 2. ì  Learning  more  about   par<cipants   ì  La<na/os  and  technology  Overview ì  Social  media  plaAorms   ì  Facebook   ì  TwiEer   ì  Foursquare   ì  LinkedIn   ì  Pinterest  
  3. 3. ì  Take out your cell phones!
  4. 4. ì  From  2009  to  2010,  the  share  of   La<nos  ages  18  to  29  who  were   online  jumped  from  75%  to  85%,  Latina/os and and  the  share  with  cell  phones   rose  from  81%  to  90%.   Technology ì  45%  of  Hispanics  own  a   smartphone,  compared  to  27%  of   Whites.   ì  Hispanic  cell  phone  owners  are   more  likely  than  White  cell  phone   owners  to  access  the  internet   (40%  vs.  34%),  email  (36%  vs.   31%),  or  instant  message  (45%  vs.   24%)  from  their  cell  phone.   ì  62%  of  Hispanics  online  engage  in   social  networking  ac<vi<es  versus   38%  of  Whites.   U.S.  La<nos  go  digital   (Kellogg,  2011;  Livingston,  2011)    
  5. 5. Social Media in Education
  6. 6. ì  Create  groups  for  classes   ì  Share  resources   ì  Create  events  Facebook ì  Post  notes/documents   ì  Integrate  polls   ì  Be  mindful  of  your  presence   ì  Place  students  on  separate   list   ì  Communicate  consistently  
  7. 7. ì  Monitor  hashtag  use   ì  #la<sm   ì  #sala<no  Twitter ì  Create  hashtags  for  classes   and  events   ì  hEp://www.tweetgrid.com   ì  Rowfeeder  –  archive  tweets   ì  Twtpoll  –  create  polls   ì  Hootsuite  –  social  media   dashboard  
  8. 8. ì  Self-­‐guided  campus  tours  ì  Points/rewards  for  check-­‐ins  ì  Encourages  students  to  visit   your  offices  ì  Be  careful  of  when/where   you  check  in!  
  9. 9. ì  Many  believe  it  will   eventually  replace  the   resume  and   recommenda<on.  ì  Join  groups   ì  Share  job  leads   ì  Post  resources   ì  Connect  with  professionals  
  10. 10. ì  Very  visual  method  of  social   media   ì  Make  boards  for  different  Pinterest facets  of  the  office,   department,  and  University  
  11. 11. Contact Informationì  Estee  Hernández   Texas  State  University   estee@txstate.edu   @esteehernandez  ì  Taryn  Ozuna   University  of  Texas  at  Aus<n   taryn_ozuna@mail.utexas.edu  
  12. 12. Referencesì  Kellogg,  D.  (2011,  February  1).  Among  mobile   phone  users,  Hispanics,  Asians  are  most-­‐likely   smartphone  owners  in  the  U.S.  Nielsen  Wire.   Retrieved  from  hEp://blog.nielsen.com/ nielsenwire/consumer/among-­‐mobile-­‐phone-­‐users-­‐ hispanics-­‐asians-­‐are-­‐most-­‐likely-­‐smartphone-­‐ owners-­‐in-­‐the-­‐u-­‐s  ì  Livingston,  G.  (2011,  February  9).  La<nos  and  digital   technology,  2010.  Pew  Hispanic  Center.  Retrieved   from  hEp://pewhispanic.org/reports/report.php? ReportID=134  

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