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Digital Media World Vienna - 10 things I learned about social video


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Cisco says video will be 80% of all internet search by 2019 yet the Reuters Institute found recently that publishers overproduce video and text still rules. So how do we start navigating social video with this in mind? Here are a few lessons you won't find talked about much. Also, if you want to succeed, make sure you have leaders who believe in you & support you.

Published in: Social Media
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Digital Media World Vienna - 10 things I learned about social video

  1. 1. 10 Things I learned about social video @esrad
  2. 2. This is not a talk about 1. Must work without sound 2. Mobile friendly (ie square for vertical viewing) 3. Readable text 4. 60-90 seconds 5. Work on multi-platforms (reversionable) 6. Replicable
  3. 3. But it is about tips from Digital people, growing up digital, working in digital gv3
  4. 4. @carol_olona @Mayousef@BenTavener @ziadramley @mghbbc
  5. 5. 315% growth Q4 2014 to Q4 2015
  6. 6. 262% growth Q4 2014 to Q4 2015
  7. 7. 485% growth Q4 2014 to Q4 2015
  8. 8. 80%of all internet traffic in 2019, up from 64% in 2014. Source: Cisco, 2014 Video will be
  9. 9. 1. It’s not TV You need to have a team that live and breathe social.
  10. 10. It's going to be difficult to convince people that social video really matters 2. If you are site based
  11. 11.
  12. 12. 3. If everyone is doing it doesn’t mean you should too
  13. 13. i.e. Don’t try to be Buzzfeed
  14. 14. 4. Skip the obvious Everyone is doing food and doing it in the same way. “unless you’re cooking drugs or something that is exciting, don’t do it” @carol_olona
  15. 15. 5. Give your videos love It’s not enough just to publish. Every video needs to be optimized for each platform.
  16. 16. “Produce it for yourself first. If you’re not interested, your audience won’t be either. @mghbbc
  17. 17. Techno fear Fear of being different Fear of breaking the ‘rules’ Fear of experimenting Fear of talking to competitors (or just laziness) Place your screenshot here 6. There is still a lot of fear
  18. 18. 7. Always experiment Try different apps, different formats + get to know your data.
  19. 19. 8. Many people still don’t care about data
  20. 20. 9. There is numb3r N0 m@g1c
  21. 21. Video is no different, apply your journalism skills. It’s just a different format. 10. It’s still journalism
  22. 22. P.s. No one knows what they’re doing Special thanks to all the people who made and released these resources for free: ■ Presentation template by SlidesCarnival ■ Photographs by Unsplash & Death to the Stock Photo (license)
  23. 23. Dance, the old fashioned way
  24. 24. And of course