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Once Upon A Startup: Storytelling and Startup Pitches

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Use elements and techniques of storytelling to create a really great start up pitch

Published in: Business, Economy & Finance
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Once Upon A Startup: Storytelling and Startup Pitches

  1. 1. Once Upon A StartupTurning Your Pitch Into a Great Story
  2. 2. Like most kids growing up I asked a lot of questions.
  3. 3. Why is there fuzz on a tennis ball ?
  4. 4. What’s so magic about magic markers?
  5. 5. Why are barns red?I got put to bed early a lot.
  6. 6. There was only one thing I loved more than asking questions. And that was stories. I still do.
  7. 7. What do I know about whatmakes great startup pitches?
  8. 8. Not Much.
  9. 9. So I went exploring. And talked to people who did.
  10. 10. How much does story have to do with a great pitch?
  11. 11. Everything.
  12. 12. “Most people care the most about the things thattouch, move, and inspire them. They make decisions based on emotion, and then look for the facts that support these decisions. Thus it behooves everyentrepreneur to learn how to craft stories from theirpersonal experience and the world at large that make an emotional connection, as well as tie in the facts.” - Mark Evans, Forbes Contributor
  13. 13. Emotion and gut are a big part of angel investing. - Joy Lindsay, Investor
  14. 14. Likeability.
  15. 15. “I’m compelled to go to the next stepwith people I like.” - Joy Lindsay, Investor
  16. 16. “I’m compelled to go to the nextstep with people I like.” - Joy Lindsay, Investor I don’t listen to ideas. I listen to people. - Cem Erdem, Investor
  17. 17. “I’m compelled to go to the next step with people I like.” - Joy Lindsay, Investor I don’t listen to ideas. I listen to people. - Cem Erdem, InvestorFirst couple minutes in a pitch you knowwhether or not you are “in”. -Sara Russick, Investor
  18. 18. Filtering Process Do I like you? Do I believe you? How compelling is your idea? Can you execute it?
  19. 19. The Protagonist is either likeable or we end up liking them because of their story.
  20. 20. Likeable characters are not perfect.
  21. 21. Likeable characters are not perfect.
  22. 22. Imagination
  23. 23. “The best startup pitch storiesask us to use our imaginations.” -Joy Lindsay, Investor
  24. 24. Stories can make you feel like a kid again. It’s that senseof discovery and wonder. It’s what entrepreneurs are about. Anytime you can share that feeling with your audience you’ve started to capture their imagination. - Chris Carlson, Narrative Pros
  25. 25. Passion
  26. 26. “Passion is a requirement” -Sara Russick, Investor
  27. 27. Why?
  28. 28. Passion is important to investors because: • They need to know you are going to be able to evolve your company.
  29. 29. Passion is important to investors because: • They need to know you are going to be able to evolve your company. • Need to know you are going to be able to continue to sell your product, motivate your employees, and form beneficial working relationships with your vendors and partners.
  30. 30. “If I dont think you can do this, I’mnot going to invest in you. All this isconveyed through passion.” -Sara Russick, Investor
  31. 31. How do youdemonstrate passion?
  32. 32. “Make Me Care” - Cem Erdem, Investor
  33. 33. Okay, for reals.
  34. 34. Conflict - Resolution
  35. 35. “Keep engagement on the emotionallevel. You are going to solve aproblem. Carry the emotionalmindset to the solution. Keep itthrough the value proposition andinto the exit plan.” - Sara Russick, Investor
  36. 36. Conflict-Resolution is anopportunity for storytelling when you don’t have a personal involvement.
  37. 37. Some Storytelling Tips
  38. 38. Keep the rabbit in sight but just out of reach. Don’tlet the hounds run past the rabbit - Chris Carlson, Narrative Pros
  39. 39. Show Don’t Tell
  40. 40. Use data to tell your story in a stimulating way.
  41. 41. If you put a gun on the wall, use it.
  42. 42. Carry your story from your email deck through to your verbal story in pitch presentation. Keep it consistent.
  43. 43. Yeah but B2C and B2B are different.
  44. 44. Think of B2B as a documentary.
  45. 45. Finish strong. -Meg Rose Dickey, Business Insider
  46. 46. Bring it full circle. -Chris Carlson , Narrative Pros
  47. 47. What’s for lunch?
  48. 48. Special Thanks To:Cem Erdem, Project SkywayCasey Allen, Project SkywayJoy LindsaySarah Russick, Gopher AngelsChris Carlson, Narrative ProsPatrick Donahue, DealPen

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