8 THINGS YOU SHOULD KNOW ABOUT FACEBOOK PAGES MARCH 2012
TABLE OF CONTENTS 1 Timeline design 2 Double photo power (cover photo + profile photo) 3 Tabs 4 Personalize your posts (star, pin, hide) 5 Milestones 6 Friend activity 7 Some insights are public 8 A straight-forward admin panel
1 TIMELINE DESIGN This design allows visitors to scroll through the entire page’s history and past activities, making it easier to find past comments, posts, and milestones. Date selector
2 DOUBLE PHOTO POWER (COVER PHOTO + PROFILE PHOTO) Cover photo Your cover photos must be no bigger than 850 pixels wide and 315 pixels high. They must not contain any promotion, coupon, or ad, nor can they be exclusively text. This immediately limits you with respect to marketing. The new dimensions for the profile photo are 180 x 180 pixels. Profile photo
3 TABS Tabs have gone from 520 to 810 pixels wide—a huge increase in real estate! Landing pages are a thing of the past. Menu Tabs are now displayed as thumbnail images—four of which are always on display and eight (and not a single one more) of which are displayed in a drop-down menu. All apps require a thumbnail image (111 × 74 pixels). You can also customize the order in which your apps are displayed.
4 PERSONALIZE YOUR POSTS Star: Highlights a post by expanding it to widescreen.
4 PERSONALIZE YOUR POSTS Pin: Anchors a post to the top of your page for seven days. A flag at the top right-hand corner of the post bookmarks it.
4 PERSONALIZE YOUR POSTS Hide: Conceals content you don’t want to appear on your Timeline, such as long lists of posts regarding an event or negative posts. This is a nice alternative to deleting a post altogether and a way to respond to and interact with disgruntled fans without letting their words tarnish your page.
5 MILESTONES You can use this feature to go back in time and feature key events that tell your brand’s story from the beginning to present day.
6 FRIEND ACTIVITY You can opt to display friend activity and recent posts by others on your page.
7 SOME INSIGHTS ARE PUBLIC Every month, an Activity box on your fan page publically displays the number of people talking about your page, the number of visits, and the number of people who “like” your page.
8 A STRAIGHT-FORWARD ADMIN PANEL The admin panel includes a list of the people who most recently “liked” your page, a graph with the page’s different statistics (Insights section), and the messages sent to your page. Fans can communicate with you privately using the Messages button, and you can reply in the same manner. You also have the option of moderating posts before they are displayed, which comes in handy in the event of a crisis.