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First we had print, then we had TV, next came the Internet and now we have Mobile. With the innovative technologies being used in the production of smart and sophisticated mobile devices, the scope of mobile commerce has explored at a phenomenal rate, paving the way for new and effective marketing strategies.
We all know that advertising is all about reaching a targeted audience in the most efficient way possible. In other words, at the lowest cost. Considering the rapid increase in the number of people using mobile phones and the growing number of mobile connections all over the world, it’s no surprise that businesses, large and small, are integrating a mobile advertising strategy into their marketing plans.