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As part of my ongoing research on communicational and interpretational strategies in contemporary post-internet art, I am deeply interested in web based art projects and their collaborative potential for their viewer.
As a facet of this research, I did a semiotic analysis of responses to Watching Martin Kohout YouTube video cycle to uncover on which variables and to what extent is the meaning of the work dependent, how the meaning can be developed and interpreted by the recipient of the work, and how this recipient by his very response further influences or actively develops the meaning of the work for its other recipients, thus explaining why diametrically opposed readings of the work are activated and maintained (as reflected in responses). The term ‘response’ is used here in its widest sense, meaning any form of viewer’s interaction with the work traceable on YouTube and with the potential to influence or alter the meaning of the original artwork.
For this purpose a special taxonomy of responses to YouTube videos has been developed, set according to the degree of participation on the project and its further creative shift or extension.
Although designed specially for net artworks, this taxonomy is basically applicable on every YouTube video.