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Print & Packaging Dictionary 2018

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We understand not everyone speaks our language and sometimes terminology in the print industry can be overwhelming. esmark finch is all about making things a little more simple for you, our customer. That’s why we have created this simple dictionary: to help you understand the most common terminology used.

If you’re looking for further direction around your packaging requirements we’ve also produced an innovative packaging guide. Of course we also have team members on hand with a high level of expertise and experience. So you have many channels to choose from for direction.

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Print & Packaging Dictionary 2018

  1. 1. PRINT & PACKAGING DICTIONARY
  2. 2. haugh Business & Technology Park, Dublin 17, D17 XD90, Republic of Ireland Email info@esmarkfinch.ie Web esmarkfinch.ie er 481309 VAT Number IE 9745784 W Directors J. Mullane, D. Halton, N. Candon, R. Cedeño. PS 9000 TM CERTIFICATION EUROPE ISO 9001 TM CERTIFICATION EUROPE Our objective is to be BEST IN CLASS in everything we do. Esmark Finch is an innovative organisation providing creative & graphic design, print & packaging, vehicle graphics & conversions combined with a comprehensive list of online services through our unique software platform ODS. Our state of the art 15,000 sq. foot premises is located conveniently close to the M1 and M50 motorways. Esmark Finch can offer our clients access to premium technologies and machinery that are unique to the marketplace.
  3. 3. The Tecpro Building, IDA Clonshaugh Business & Technology Park, Dublin 17, D17 XD90, Republic of Ireland Telephone +353 (0)1 894 7910 Email info@esmarkfinch.ie Web esmarkfinch.ie Company Registration Number 481309 VAT Number IE 9745784 W Directors J. Mullane, D. Halton, N. Candon, R. Cedeño. We understand not everyone speaks our language and sometimes terminology in the print industry can be overwhelming. esmark finch is all about making things a little more simple for you, our customer. That’s why we have created this simple dictionary: to help you understand the most common terminology used. If you’re looking for further direction around your packaging requirements we’ve also produced an innovative packaging guide. Of course we also have team members on hand with a high level of expertise and experience. So you have many channels to choose from for direction. PRINT & PACKAGING DICTIONARY
  4. 4. haugh Business & Technology Park, Dublin 17, D17 XD90, Republic of Ireland Email info@esmarkfinch.ie Web esmarkfinch.ie er 481309 VAT Number IE 9745784 W Directors J. Mullane, D. Halton, N. Candon, R. Cedeño. ARTWORK All original copy, photos and illustrations that are intended for printing. BLEED Image or colour that extends beyond the trim edge a finished printed piece. A 3mm to 5 mm additional bleed is standard. CMYK Cyan, Magenta, Yellow and Black (CMYK) are the four primary printing inks that make up any full colour printing job. Also known as the four process colours. COATED PAPER Paper with a coating of clay and other substances that improves reflectivity and ink holdout. We use two types of coated paper: silk and gloss. COATING Applying a UV varnish coating to printed or unprinted board in 3 different finishes: matt, satin or gloss. PRINT PACKAGING DICTIONARY
  5. 5. The Tecpro Building, IDA Clonshaugh Business Technology Park, Dublin 17, D17 XD90, Republic of Ireland Telephone +353 (0)1 894 7910 Email info@esmarkfinch.ie Web esmarkfinch.ie Company Registration Number 481309 VAT Number IE 9745784 W Directors J. Mullane, D. Halton, N. Candon, R. Cedeño. PRINT PACKAGING DICTIONARY CROP MARKS Lines near the edges of an image indicating area to be cut. Also called cut marks. DIE CUT Any operation in which a tool /a die is used to cut a shape, or hole, into a variety of substrates; or to cut a shape into a material that can’t be achieved with a guillotine. DIE CUTTING FORME Tooling device for cutting irregular shapes and apertures, scoring, stamping, embossing and debossing. EMBOSS To press an image into paper so it lies above the surface. ESTIMATE Document that states what a job will probably cost, Also sometimes worded as a quotation and tender.
  6. 6. haugh Business Technology Park, Dublin 17, D17 XD90, Republic of Ireland Email info@esmarkfinch.ie Web esmarkfinch.ie er 481309 VAT Number IE 9745784 W Directors J. Mullane, D. Halton, N. Candon, R. Cedeño. FINISHED SIZE Size of product after production is completed, as compared to flat size. Also called trimmed size. GLUED A process of converting a flat die cut carton or sleeve to a finished glued product. GRAIN DIRECTION Predominant direction in which fibers in paper become aligned during manufacturing. Paper is identified as either grain short (grain is parallel to paper’s short side) or grain long (grain is parallel to paper’s long side). GUSSET The fold in the side or bottom of the pouch, allowing it to expand when contents are inserted. VARNISH BLANKET/PLATE Re-usable vinyl piece used to apply varnish onto printed or unprinted sheets. PRINT PACKAGING DICTIONARY
  7. 7. The Tecpro Building, IDA Clonshaugh Business Technology Park, Dublin 17, D17 XD90, Republic of Ireland Telephone +353 (0)1 894 7910 Email info@esmarkfinch.ie Web esmarkfinch.ie Company Registration Number 481309 VAT Number IE 9745784 W Directors J. Mullane, D. Halton, N. Candon, R. Cedeño. HEAT-SEAL COATING An adhesive coating applied to a packaging material that is capable of being thermo activated by heat and pressure to form a bond. IMAGE AREA The actual area on the printed matter that is not restricted to ink coverage. IMPOSITION Imposition consists in the arrangement of the printed product’s pages on the printer’s sheet, in order to obtain faster printing, simplify binding and reduce paper waste. KEYLINE The outline of a flat print used for positioning and planning the artwork to match up with the die-cutting process. PRINT PACKAGING DICTIONARY
  8. 8. haugh Business Technology Park, Dublin 17, D17 XD90, Republic of Ireland Email info@esmarkfinch.ie Web esmarkfinch.ie er 481309 VAT Number IE 9745784 W Directors J. Mullane, D. Halton, N. Candon, R. Cedeño. PRINT PACKAGING DICTIONARY LAMINATE A protective film layer that maximizes strength, durability and other barrier properties after the printing process. Comes in two varieties of finishes: matt and gloss. PMS NUMBER The Pantone Matching System is the universally accepted colour definition system. Colours can be blended or individually specified to match a specified Pantone reference colour exactly. PROOF A visual piece either printed or online that is created to reveal errors or flaws. A printed proof is to record how a printing job is intended to appear when finished. Can be either digital (soft proof) or full finished proof (hard proof). PREPRESS Preparation work carried out prior to the commencement of printing. For example the creation of artwork, keyline or blanket creation and machine set ups.
  9. 9. The Tecpro Building, IDA Clonshaugh Business Technology Park, Dublin 17, D17 XD90, Republic of Ireland Telephone +353 (0)1 894 7910 Email info@esmarkfinch.ie Web esmarkfinch.ie Company Registration Number 481309 VAT Number IE 9745784 W Directors J. Mullane, D. Halton, N. Candon, R. Cedeño. PROTOTYPES Blank mock ups of your packaging for testing with your product or as marketing, samples, focus groups, photo shoots or marketing campaigns. SCORE To compress paper along a straight line so it folds better. Also called a crease. SKUS Variants of the same product type with sometimes a unique identification number or description. SLEEVE (O RING SLEEVE ) Sleeves can be used as a slip to cover a box or a food tray. They can also be used for a wrap around for other products. As they have open sides it gives you a clear unobstructed view of your products. UV COATING Liquid applied to a printed sheet then bonded and cured with ultraviolet light. PRINT PACKAGING DICTIONARY
  10. 10. haugh Business Technology Park, Dublin 17, D17 XD90, Republic of Ireland Email info@esmarkfinch.ie Web esmarkfinch.ie er 481309 VAT Number IE 9745784 W Directors J. Mullane, D. Halton, N. Candon, R. Cedeño. At esmark finch we produce a wide range of boxes, trays and sleeves. As this can get a bit technical, let us have a look at some packaging terminology… BOOK STYLE BOX DISPLAY BOX REVERSE TRUCK END TUCK TOP SNAP LOCK BOTTOM SEAL END Reverse Tuck End Book Style Box Tuck Top Snap Lock Bottom Display Box Seal End BOX TYPES Maximum sheet size: 571 x 359mm, maximum artwork size: 559 x 343mm
  11. 11. The Tecpro Building, IDA Clonshaugh Business Technology Park, Dublin 17, D17 XD90, Republic of Ireland Telephone +353 (0)1 894 7910 Email info@esmarkfinch.ie Web esmarkfinch.ie Company Registration Number 481309 VAT Number IE 9745784 W Directors J. Mullane, D. Halton, N. Candon, R. Cedeño. SLEEVE ROLL END TRAYBAG BOX WITH AUTO BOTTOM SIMPLEX TRAY TUCK TOP AUTO BOTTOM FOUR CORNER TRAY WITH LID DISPENSER BOX STRAIGHT TRUCK END GABLE TOP WITH AUTO BOTTOM SIX CORNERS TRAY FOUR CORNERS TRAY PILLOW BOXSleeve Roll End tray Six Corners Tray Simplex Tray Pillow Box Dispenser Box Gable Top with Auto Bottom Bag Box with Auto Bottom Four Corners Tray Four Corners Tray With Lid Straight Tuck End Tuck Top Auto Bottom Maximum sheet size: 571 x 359mm, maximum artwork size: 559 x 343mm
  12. 12. haugh Business Technology Park, Dublin 17, D17 XD90, Republic of Ireland Email info@esmarkfinch.ie Web esmarkfinch.ie er 481309 VAT Number IE 9745784 W Directors J. Mullane, D. Halton, N. Candon, R. Cedeño. h Business Technology Park, Dublin 17, D17 XD90, Republic of Ireland ail info@esmarkfinch.ie Web esmarkfinch.ie The Tecpro Building, IDA Clonshaugh Business Technology Park, Dublin 17, D17 XD90, Republic of Ireland Telephone +353 (0)1 894 7910 Email info@esmarkfinch.ie Web esmarkfinch.ie

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