So what does Profile-Driven Storage try to achieve? Very simply - minimize the amount of time required to provision virtual machines. Provisioning virtual machines isn’t only just selecting a random datastore. You will need to know what the requirements are of the virtual machine and then select the appropriate volume to the best of your knowledge. Profile-Driven Storage tries to help with that by providing better insight into storage characteristics and allowing for custom-tags and linking virtual machines to profiles. vSphere Storage APIs for Storage Awareness is a new set of APIs which will enable vCenter to see the capabilities of the storage array LUNs/datastores, making it much easier to select the appropriate disk for virtual machine placement.