Facebook in The Philippines - March 2011 Data Snapshot

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An overview of Facebook usage in The Philippines in March 2011

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Facebook in The Philippines - March 2011 Data Snapshot

  1. 1. Filipinos
on


Facebook: 
22,472,980
 Source:
Facebook,
March
2011
  2. 2. (that’s
roughly
the
total

popula>on
of
Australia)
 Source:
UN
data
via
Wikipedia
  3. 3. to
put
it
another
way,
almost 
1
in
4
Filipinos
has
a
Facebook
profile
 Source:
based
on
UN
data
  4. 4. Filipina
women
on
Facebook: 
11,622,360
 Source:
Facebook,
March
2011
  5. 5. ( ) women
account
for 
 52%
 of
all
Filipino
users 
 Source:
Facebook,
March
2011
  6. 6. 7,414,220
Filipina
women
aged
 
 18‐35
use
Facebook
 Source:
Facebook,
March
2011
  7. 7. (that’s
about
the
same
as
the
 
total
popula>on
of
Switzerland) 
 Source:
Wikipedia
  8. 8. The
number
of
people
using 
Facebook
in
the
Philippines 
20%
increased
by
approximately 
in
the
past
3
months 
 Source:
Facebook
via
SocialBakers,
March
2011
  9. 9. On
average,
Filipinos 
 26
 visit
Facebook
>mes
every
month
 Source:
Facebook
via
nickburcher.com,
October
2010
  10. 10. …and
they
spend
an
average
of 
5½
hours 
on
the
site
in
any
given
month
 Source:
Facebook
via
nickburcher.com,
October
2010
  11. 11. Top
brand
pages
on
Facebook
in
the
Philippines 
#
 Brand
Page
 Likes
 Growth
01
 Smart
Communica/ons
 971,317
 1.21%
02
 Starbucks
Philippines

 788,206
 1.95%
03
 Hair
Experts
(Sunsilk)
 785,701
 20.94%
04
 Nescafé
Philippines

 369,032
 12.05%
05
 Havaianas
Philippines
 362,379
 2.09%
06
 Axe
Philippines

 314,478
 1.68%
07
 7‐Eleven
Philippines

 221,299
 6.37%
08
 LOréal
Paris
Philippines

 216,818
 14.97%
09
 Garnier
Philippines

 149,997
 2.28%
10
 Pizza
Hut
Philippines

 88,194
 5.39%
 Source:
Facebook
via
SocialBakers,
March
2011
  12. 12. Simon
Kemp
Engagement
Planner,
BBH
Asia‐Pacific
 simon.kemp@bbh‐asiapac.com.sg
 +65
6500
3071
 @eskimon


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