What is film tourism ?
Film tourism describes the effects that film and TV-productions can have on our travel
decisions as they inspire people to experience the screened places . Not only is film tourism an
excellent vehicle for Destination marketing , it also presents new product development
opportunities ,such as location tours, Film museums , exhibitions and the theme of existing
tourist attractions with a film connection.
powerful tool for the development and promotion of destinations
Several destinations have gained in terms of tourist influx by being the venue /
location of popular domestic and international cinema. In addition to the exposure
provided through such films, there are many ancillary gains to the destination like
income generation, investment, job creation etc. which contribute to the overall
economic development of the respective destination.
Govt. initiative and plans to promote Film Tourism
The Ministry of Tourism has recognized films as powerful tool for the
development and promotion of destinations under Niche Tourism Product.
Signing of a Memorandum of Understanding with the Ministry of Information
and Broadcasting in 2012;
Joint participation with the Ministry of Information and Broadcasting in the
Cannes Film Festival and Market, International Film Festival of India (IFFI,
Goa), and European Film Market, Berlin;
Institution of a National Tourism Award in 2012 in the category “Most Film
Promotion Friendly State/UT” to encourage the State Governments and
Union Territories to facilitate filming in their region;
The Ministry of Tourism has formulated guidelines for extending financial
support to State Governments/Union Territory Administrations for promotion
of Film Tourism. As per these guidelines, Central Financial Assistance of
Rs.2 lakh per film will be given to each of the State Governments/UT
Administrations during each financial year
Bollywood‟s Influence On Indian Tourism Industry
According to an estimate, almost 14 million people in India enjoy bollywood movies on a daily
basis. Bollywood has an amazing fan base and an incredible mass appeal.
The most significant influence of bollywood on tourism industry is seen in the commercial hub
of India, „Mumbai” (earlier known as Bombay). Every day, many tourists from all over the
world flock into this city to test their luck in Indian film Industry. Bollywood has a noteworthy
contribution in popularizing and promoting Mumbai all over the world
Apart from Mumbai, there have been many instances where Bollywood solely had brought
about remarkable changes in the tourism trends. Kashmir, the favorite destination of
Bollywood producers witnessed a steep rise in popularity after Shammi Kapoor‟s starrer
„Kashmir ki Kali‟ released. Also, Rajesh Khanna and Sharmila Tagore starrer „Aradhana‟
showcased the beauty of the famous hill station „Darjeeling‟, making it one of the most favored
romantic destination of its time.
‘Finding Fanny Fernandes - Goa’ ‘Daawat E Ishq’- Lucknow
‘Mere Apne’-Sikkim 'Haider‘-kashmir
WELCOME TO BOLLYWOOD TOURISM
Soak in the Bollywood magic as you encounter India's first ever rendezvous with the
dream world. studios where Bollywood has created some of the greatest Indian
Epics. Experience Bollywood Tourism - India's only structured product that offers an
exciting ringside view of how the Hindi film industry gets its act together.
Our reality tours are aimed at tourists keen on a refreshing, educative and
entertaining insight into the industry.