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Event Engagement using Technology

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During this presentation, we played a game where I asked attendees to tell me whether the solution on screen was a customer service tool, an event promotion tool or a content marketing tool. See if you can guess and let me know if you have any questions!

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Event Engagement using Technology

  1. 1. Building Blocks of Engagement at Meetings and Events Elizabeth Glau, CMP
  2. 2. Is this working?
  3. 3. Social Strategy for Events @elizabethglau Customer Service Promotion Content Marketing
  4. 4. Energize your Event! Create Conversations! Photo: SocialPoint @elizabethglau Customer Service Promotion Content Marketing
  5. 5. Dynamic displays, animated content  #MYHASHTAG
  6. 6. Leverage opportunities @elizabethglau Photo: http://www.lifehack.org/ Customer Service Promotion Content Marketing
  7. 7. Control the message @elizabethglau Photo: SocialPoint Customer Service Promotion Content Marketing
  8. 8. Turn your attendees into participants @elizabethglau Customer Service Promotion Content Marketing
  9. 9. Connect participants with content @elizabethglau Photo: SocialPoint Customer Service Promotion Content Marketing
  10. 10. Choosing the Tech EASY FUN SMART @elizabethglau
  11. 11. Choosing the Team Photo: SocialPoint @elizabethglau Customer Service Promotion Content Marketing
  12. 12. Ambassadors Influencers Concierge  People from your “community”  Treat them like media  Appreciate their influence  Encourage them to share  Create contests and incentives so other attendees see their influence  Staff or volunteers  Aggressively friendly  Endless energy  Job is to help attendees be social or assist with conference technology  Do not use people with other reasons for being there
  13. 13. Win/Win Photo: SocialPoint @elizabethglau Customer Service Promotion Content Marketing
  14. 14. Preparing Participants to be Social Promote hashtag Training videos Help from speakers @elizabethglau Customer Service Promotion Content Marketing
  15. 15. Questions? Feedback? Elizabeth Glau, CMP 614-286-4685 eglau@BasicSocialMediaTraining.com www.ElizabethGlau.com @elizabethglau

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