ADHD+ Distribution Strategy (Technology Entrepreneurship, Stanford University)
Interactive, Informative and Diagnostic Assistant System
for Attention Deﬁcit / Hyper activity Disorder
Ladan Jalali ( Occupational Therapist, M.Sc. Bio-Informatics - Biomedical Engineering )
Esfandiar Khaleghi ( M.Eng. Biomedical Engineering,
Student of Bioengineering and Bio-design Innovation )
Hyperactivity Disorder (ADHD)
is a condition that becomes apparent in some children in the preschool
and early school years. It is hard for these children to control their behavior
and/or pay attention. It is estimated that between 3 and 5 percent of
children have ADHD, or approximately 2 million children in the United
States. This means that in a classroom of 25 to 30 children, it is likely that
at least one will have ADHD.
Diagnostic Assistant System
ADHD+ is an Interactive, Informative and Diagnostic Assistant System for
Attention Deﬁcit / Hyper activity Disorder through several platforms.
Cross-Platform: Android, iOs, HTML5 Web
We categorized our customers in two different segments.
§ The Patients. (Kids with ADHD symptoms, seen by their teachers or
§ The Parents.
§ The Teachers at schools.
§ The Medical authorities. (Psychologists and ADHD/ADD Clinics)
Our system would be divided in three segments.
• Informative Section:
To provide wide ranges of information about ADHD/ADD, Symptoms, Treatments and etc.
• Diagnostic Section:
To examine and diagnose whether he/she has the ADHD or ADD through the system by
answering some tests which has to be done by themselves and observers (Friends, Parents,
Schools). System can ﬁnd whether the patient has ADHD and even the type of it.
• Referral Section:
The patient can ﬁnd the nearest medical center which offers ADHD/ADD treatments and etc.
- Partner Medical Centres
- Partner Schools
- Research Partners
(Universities, Schools, Medical Centres)
Not Yet Into Consideration
- ADHD+ APP (Internet)
COMPANY OWNED OR PROVIDED
OUTSIDE SALES AGENTS
VALUE ADDED RESELLERS (VARS)
Pending for publication.
Download - $0.00 - FREE
1 FREE Test, No ADHD
Categorisation ResultNo Income!
1 Test ∞ Test/1Day ∞ Test/1Month
1 User 1 User 1 User
Paid Paid Subscri
Tablet (Android, iOs)
Internet > App Stores > Customer"
Cost: Fair (Average+)
Server Bandwidth, Annual
FREE, 10 Complete Test
∞ Test for 100 Students/Patients (Annual)
∞ Test for 500 Students/Patients (Annual)
∞ Test for 1000 Students/Patients (Annual)
∞ Test for ∞ Students/Patients (Annual)
Cost: N/A (Time, Power)
Schools (Discount Account) > Income
Clinics: Referral (Income)
Server Bandwidth, Device
Price + Service (High)
So, the main strategy for increasing
sales for our ADHD+ App users
would be Brand Awareness by the
help of Medical Media, such as
Medical Magazines as well as online
medical forum with Discount
Vouchers to be used in the app.
But for the ADHD+ Console Users,
the marketing strategy would be a
little bit controversial and harder as it
needs a powerful agreement
between us and partners which
needs legal approvement by medical
authorities such as Government,
Ministry of Health, Institute of
Psychology, Institute of Child Health,
Institute of Education and etc. So, for
ease this process and speed the
agreement procedure, we are
planning to gather a signiﬁcant data
by our App & Freemium User to
show the system accuracy. At the
moment we have data of 1170 users,
which we are keep in touch with
them to receive info from their
Psychologists. The previous samples
accuracy was %100 Correct
Referral, %91 Accurate ADHD Type.
Although, we don’t guarantee the
system accuracy and every user
should be seen by his/her GP and
Psychologists but the system
accuracy is so essential for the
Interactive, Informative and
Diagnostic Assistant System
for Attention Deﬁcit / Hyper
* You should not take this as a diagnosis of any sort, or a recommendation for treatment.
By Esfandiar Khaleghi.