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Mg100 Research Tips Efall09

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Mg100 Research Tips Efall09

  1. 1. MG100 Research Tips<br /><ul><li> Choosing a topic
  2. 2. Finding sources
  3. 3. Citing sources</li></ul>Elaine Settergren, Online Librarian<br />esettergren@globeuniversity.edu<br />http://www.globeeducationnetwork.com/library/<br />
  4. 4. Choosing a Topic<br />Explore<br />Write down ideas<br />Narrow it down based on what you find<br />
  5. 5. Finding Sources<br />Research by Topic &gt; Business Research Guide<br />ABI/Inform Complete<br />Business Source Premier<br />Ebooks<br />More!<br />
  6. 6. Citing Sources<br />Help! <br /><ul><li>GEN Library APA Citation Guide:
  7. 7. http://www.globeeducationnetwork.com/library/research-guides/citation/apa/</li></li></ul><li>APA Tips<br /><ul><li>In-Text
  8. 8. Author’s name
  9. 9. Year of publication
  10. 10. Page #, para. #, heading </li></ul>This will lead the reader to the References at the back of your paper.<br /><ul><li>References
  11. 11. Author
  12. 12. Date of publication
  13. 13. Title
  14. 14. Publication data</li></ul>This will lead the reader to the source. <br />
  15. 15. APA Citation Examples<br />Hudson, S., Hudson, D., & Peloza, J. (2008, June). Meet the parents: A parents‘ perspective on product placement in children&apos;s films. Journal of Business Ethics, 80(2), p. 289-304.  Retrieved from ABI/INFORM Complete.<br /> Advertising to children is becoming common in a wide range of entertainment media (Hudson, Hudson, & Peloza, 2008, p. 289).<br />
  16. 16. APA Citation Examples<br />Drumwright, M. & Murphy, P. (2009, Spring). The current state of advertising ethics. Journal of Advertising, 38(1), p. 83-107. Retrieved from Business Source Premier database.<br /> “Many of the traditional ethical issues are essentially the same” (Drumwright & Murphy, 2009, p. 86).<br />
  17. 17. APA Citation Examples<br />Product Placement in the Pews? Microtargeting Meets Megachurches. (2006, November 16). Knowledge@Wharton. Retrieved August 14, 2009 from http://knowledge.wharton.upenn.edu/article.cfm?articleid=1605 <br /> “Advertising has begun to seep into churches, and the phenomenon shows no signs of slowing down, say academic, religious and marketing experts” (“Product Placement,” 2006, para. 3). <br />
  18. 18. Questions? Comments?<br />Contact the Online Librarian:<br />Elaine Settergren<br />esettergren@globeuniversity.edu<br />http://www.globeeducationnetwork.com/library/<br />Thank You!<br />

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