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Pop Up and Pop In: New Initiatives in Library Orientation


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Presentation by Dr Nessa Collinge and Niall O'Brien, Library Assistants at UCD Library, to the CONUL Teaching & Learning Annual Seminar 2016, on 10th November 2016 in Dublin, Ireland.

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Pop Up and Pop In: New Initiatives in Library Orientation

  1. 1. Pop Up and Pop In New Initiatives in Library Orientation
  2. 2. Do libraries need to advertise? • Identifying the user • Shift from library as place to library as service … promotional efforts must be social in nature, aimed at starting conversations instead of treating our users as captive audience Marketing Today’s Academic Library
  3. 3. Targeted mobile campaign
  4. 4. Follow the feet…
  5. 5. We’re all winners •Outcome New user engagement Visibility and Awareness •What Next? Student feedback
  6. 6. Objective of our Link 3 Space A designated welcome space for new students to meet and deepen their familiarity with the library through activities.
  7. 7. Reasons for Link 3 Activities 1. A more creative library orientation experience. 2. Alleviate ‘library anxiety’ through bonding exercise. 3. Reach out to students in a more informal way. From this…
  8. 8. What we did: Activities To this…
  9. 9. What helped • Prizes, competition and sponsorship. • Outreach efforts. • Planning and preparation. • Our Peer Mentor scheme.
  10. 10. Challenges • Numbers could be low. • Time period allotted was too long. • Some games took off, some didn’t.
  11. 11. Successes • Games tended to engage, entertain and foster a deeper interest in library services. • High qualitative experience for those present. • Helped to demystify processes of the library.