Erik Schonher

- Washington, District of Columbia, United States
Work Vice President
Industry Advertising / Marketing / PR
About As Vice President for Marketing General Incorporated, I oversee three departments: MGI Research which manages all research activities for MGI including client research, the Membership Marketing Benchmarking Surveys/Reports, and the Conference Marketing Benchmarking Surveys/Reports; MGILists; and, my own association clients for whom I develop and implement marketing strategies. I have over 30 years of strategic and tactical marketing experience for both corporations and associations. I have worked with Fortune 100 companies as well as have successfully launched and sold my own 2 companies. I firmly believe that you need to try and be willing to fail in order to ultimately succeed.