Linkedin for your business powerpoint presentation 2010

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LinkedIn presentation given to the Geneva Women in Business Luncheon on the power of LinkedIn for professionals and their businesses.

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Linkedin for your business powerpoint presentation 2010

  1. 1. Are you?<br />spired<br />vested<br />volved<br />Speakers:<br />Ellen Schmid, Virtual Reference Librarian<br />Peggy Carlson, Assistant Director<br />Jamie Weaver, Marketing and Outreach Coordinator<br />Presentation created by Ellen Schmid<br />
  2. 2. Are you spired?<br />“Everyone is now an entrepreneur, whether they recognize it or not.”<br />Reid Hoffman, cofounder LinkedIn<br />
  3. 3. LinkedIn Factsheet by LinkedIn<br />70 million users in 200 countries<br />A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S.<br />Executives from all Fortune 500 companies are LinkedIn members<br />Mission Statement (in part):<br />“to connect the world’s professionals to make them more productive and successful.”<br />
  4. 4. <ul><li> There are LOTS of social media tools out there
  5. 5. Do you know which ones are right for you or your business?</li></li></ul><li>These are just a few possibilities…<br />http://www.cmo.com/social-media/cmos-guide-social-media-landscape<br />
  6. 6. Creating your own social media plan (like a business plan) can help you decide which social media tools are right for you.<br />http://developies.files.wordpress.com/2009/10/socialmedialandscape.jpg<br />
  7. 7. Social media plan basics<br /><ul><li> Identify your social media goal(s). Express them SMART-ly:
  8. 8. Specific
  9. 9. Measurable
  10. 10. Attainable
  11. 11. Realistic
  12. 12. Time-based
  13. 13. Identify an audience
  14. 14. Identify tool(s) that would be most successful with that audience
  15. 15. Identify any additional tools, expertise, personnel, and a source for them that you would need to implement your social media strategy
  16. 16. Implement a program of social media analytics</li></ul>Excerpted from program How Social is Your Website? Getting Started with Social Media Optimization and Metrics, Internet Librarian 2009<br />
  17. 17. SurveyMonkey<br />
  18. 18. A really good reason to have a LinkedIn presence…<br />
  19. 19. Not me!<br />Me!<br />
  20. 20. Are you vested?<br />“A networker likes to meet people. I don’t. I like accomplishing things in the world. You meet people when you want to accomplish something.”<br />Reid Hoffman, cofounder LinkedIn<br />
  21. 21. Before you can harness the power of LinkedIn,you need to be invested in completing your profile<br />Upload a current photo<br />You need to list three recent jobs<br />Complete your educational facts<br />Receive three recommendations <br />Chances are you will need to ask for these<br />Add your executive summary and your specialties <br />
  22. 22. You will also need to edit your public profile settings to control your display<br />
  23. 23.
  24. 24.
  25. 25. SurveyMonkey<br />
  26. 26. When selecting a photo of you<br />Keep it professional and current<br />But don’t be afraid to customize it if you feel comfortable<br />Great examples of professional and creative<br />Creative but a more little risky<br />
  27. 27. About Recommendations<br />LinkedIn lets you receive (and give) recommendations<br />You should strive to receive at least 5 endorsements (remember you need 3 to have a completed profile)<br />Try to get recommendations from a variety of people, 3-5 sentences in length<br />Remember—RECOMMEND OTHERS! They will return the favor!<br />
  28. 28. Recommendations—asking to be endorsed<br />
  29. 29. Recommendations—asking to be endorsed continued<br />
  30. 30. Recommendations—giving your endorsement<br />
  31. 31. Recommendations—giving your endorsement<br />
  32. 32. Have you added applications?<br />
  33. 33. Enhance your profile with applications<br />LinkedIn Applications enable you to enrich your profile, share and collaborate with your network. Applications are added to your homepage and profile.<br />Full listing of applications found at http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps<br />
  34. 34. Application examples in my profile<br />
  35. 35. Are you volved?<br />“And they don't realize that the real way connections happen is by meeting people through other people you already know and trust. Then it's a much easier conversation.”<br />Reid Hoffman, cofounder LinkedIn, interviewed about "Big Deals" he made in business.<br />Full interview found at http://www.forbes.com/2009/10/15/linkedin-career-networking-intelligent-technology-connections.html<br />
  36. 36. SurveyMonkey<br />
  37. 37. Pursuing business deals through LinkedIn involves making the right connections<br />
  38. 38. Your “connectivity” prowess<br />Who should you connect with?<br />LinkedIn offers you the ability to start with importing contacts from your email accounts<br />You can tap into past or present colleagues based on job positions listed in your profile<br />You can search for fellow classmates<br />And the wildcard feature “people you may know”<br />(kind of like looking through old yearbooks)<br />
  39. 39.
  40. 40. Before you start connecting…<br />Give some thought to it—this is not like Facebook where high numbers signify popularity<br />500+ shows even for “open networkers” or “windmill networkers<br />Read the person’s Contact Settings “Interested In” selections and respect it<br />When sending an invitation, personalize it. Don’t just use the form letter.<br />BEWARE sending invitations to someone who really doesn’t know you or care to<br />If in doubt, or if the person is two tiers away from you, ask for an introduction or send an email.<br />(Do this sparingly, your free account only comes with 5 at one time.)<br />
  41. 41. 6 Degrees (okay just 4) of separation<br />1st degree trusted colleagues, classmates, friends<br />Contact Settings<br />Interested In<br />career opportunities <br />consulting offers <br />new ventures <br />job inquiries <br />expertise requests <br />business deals <br />reference requests <br />getting back in touch <br />2nd degree are trusted colleagues of your 1st degree contacts<br />3rd degree trusted colleagues of your second degree contacts<br />
  42. 42. One more connection possibility is to join LinkedIn Groups<br />Groups on LinkedIn are “virtual groups built around people with similar backgrounds and interests.”*<br />To join a group, do a group search, look at group profiles and select.<br />The groups logo will appear on your profile<br />Besides the value of being connected to more people, they also have Discussion Boards, News Boards, Job postings, etc.<br />Start your own group and help increase your customer base!<br />*Neal Schaffer, from Understanding, Leveraging & Maximizing LinkedIn<br />
  43. 43. Businesses are getting connected on LinkedIn<br />
  44. 44. Our GPLD Linkedin profile<br />
  45. 45. Some reasons why you would refer to a company’s profile<br /><ul><li> You might want to work there
  46. 46. For business deals and background info</li></li></ul><li>More reasons you might visit a company’s profile<br /><ul><li> You might know someone at the company
  47. 47. Key stats and business description
  48. 48. Search by specialties (hot links)</li></li></ul><li>What can it do for your brand?<br /><ul><li> Provide career paths
  49. 49. News
  50. 50. Jobs
  51. 51. Stock information</li></li></ul><li>Resources to get you started<br />CMO’s Guide to The Social Landscape:<br />http://www.cmo.com/social-media/cmos-guide-social-media-landscape<br />Social Media Plan example polices:http://socialmediagovernance.com/policies.php<br />Online LinkedIn Tutorials: http://learn.linkedin.com/<br />Covers all the basics on setting up your account, profile settings, jobs, groups, and handy user guides for new users, students, job seekers, entrepreneurs, business development, journalists, non-profits, venture capitalists<br />Recommended Books from our Geneva Library collection:<br />650.13 SCH <br />650.13 ONE <br />006.754 RUT <br />ON ORDER <br />
  52. 52. Link up with us!<br />Peggy Carlson<br />Assistant Director<br />630-232-0780 x273<br />http://www.linkedin.com/in/peggycarlson<br />pcarlson@geneva.lib.il.us<br />Ellen Schmid<br />Virtual Reference Librarian<br />630-232-0780 x248<br />http://www.linkedin.com/in/ellenschmid<br />eschmid@geneva.lib.il.us<br />http://twitter.com/schmidellen<br />Jamie Lyn Weaver<br />Marketing and Outreach Coordinator<br />630-232-0780 x278<br />LinkedIn profile: Jamie Lyn Weaver<br />jlweaver@geneva.lib.il.us<br />Geneva Public Library District<br />630-232-0780 main number<br />Follow us on LinkedIn and Twitter<br />Like us on Facebook<br />Text GPLD to 66746; email your questions to vref@geneva.lib.il.us<br />http://www.geneva.lib.il.us<br />

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