1.
www.flickr.com/photos/lord-jim/3574449675
Welcome to the Personal Brand Era
Opportunities and trials in the travel world to leverage Personal Brands
Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com

2.
Meet Hannagan
Photos thanks to: www.time.com

3.
“The Hannagan Method”
www.flickr.com/photos/bratha/3212438828
http://www.lasvegassun.com/history/video/

4.
Roosters +
Explosions
www.flickr.com/photos/abcdz2000/4443413327

5.
Let’s talk about...
★ The Personal Brand Era
★ Social Objects
★ Strategy above all
Find this presentation:
www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul

6.
Welcome to the Personal Brand Era
www.flickr.com/photos/pilax/38289753

7.
The Personal Brand environment
www.flickr.com/photos/14516334@N00/658457636/

8.
Asynchronous
Faulty, Redundant
Communication
(like old people)
(it’s evolution baby!)

9.
Information Overload
source: “Living Systems”

10.
More than just a person
Hi, I’m happykatie

11.
The Big Idea:
www.flickr.com/photos/joshuacraig/3075437046
Personal Brands are Profitable for Your Business

12.
27 on Twitter
14,065 followers
27 on Facebook
12,446 friends
Grow your footprint + impact

13.
3,635 page views / 6 months from employee site referrals
$1 / click PPC advertising
$7270 / year FREE online advertising
www.dstagg.com www.schipul.com
A tangible Win-Win

14.
The ROI of Social Media
Gary Vaynerchuk found:
$15,000 in direct mail = 200 new
customers
$7,500 Billboard = 300 new
customers
$0 twitter = 1,800 new customers
http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
http://www.flickr.com/photos/29970359@N07/3373700426/

15.
Elements of
The Personal Brand Era
1. Story
2. Creation
3. Curation
4. Distribution
5. Monitoring
6. Terms of Service
Read more: http://bit.ly/pb-era

16.
What makes a Story?
1. Message 4. Plot
So my point is...
2. Conflict 3. Characters

17.
Let’s talk about YOU
Tell people how to talk
about you.
(or they won’t)
1.
2. Brand naming
3. SHORT!
www.flickr.com/photos/51035655711@N01/23278242/

18.
Businesses can help Personal
Brands

19.
Recruit internally for Personal Brands
www.schipul.com/personalbrands

20.
Big Idea:
Twitter/Facebook
+ Personal Brands
+ PR Strategy
= Increased Profits
www.flickr.com/photos/lord-jim/3571566833

21.
Create Social Objects
www.flickr.com/photos/pilax/38289753
www.flickr.com/photos/pilax/38289753

22.
Social Objects
@gapingvoid

23.
#marfa
Who is telling and sharing your Story - RIGHT NOW?
www.marfashadows.com

24.
Maximize connections, create beautiful archives to share
www.facebook.com

25.
Give + get back - find those Win-Win relationships
www.twilightandtea.com

26.
Video is a big, big, big deal - NO EXCUSES
www.apple.com/ipad // www.theflip.com

27.
#chevygwl
Connect community with an ‘experience’ + they’ll talk
www.greatwolflodge.com

28.
Twitter keeps everyone in the know
Ben Gillin
www.twetches.com

29.
1. Research
2. Strategic Planning
3. Implementation
4. Evaluation
www.flickr.com/photos/lord-jim/3575274990

30.
Strategy Above All
www.flickr.com/photos/pilax/38289753

31.
1. Research
www.flickr.com/photos/lord-jim/3575271834

32.
Are you a good listener?
www.technorati.com
Email updates for your company
name and keywords
www.google.com/alerts
Email updates for your company
name and keywords
http://search.twitter.com
Search Twitter for what’s being
said about you
http://alerts.yahoo.com
Yahoo! alerts you of any occurrences
of defined terms and names

33.
2. Strategic Planning
www.flickr.com/photos/lord-jim/3571575685

34.
“What’s your Brand? If you
can’t answer that question
about your own Brand in 2 or 3
words, your Brands in trouble.”
~ Al Ries

35.
3. Implementation
www.flickr.com/photos/lord-jim/3574474673

36.
This isn’t new...

37.
4. Evaluation
www.flickr.com/photos/lord-jim/3574452593

38.
The Brand Development Cycle

39.
Analytics tools exist - but you decide success
www.google.com/analytics + www.scoutlabs.com

40.
Let’s talk about threats...

41.
Who are your rock stars?

42.
Big Idea Review
1.Human/Asynch = Better
2.Personal Brands are Profitable
3.Create Social Objects
4.TELL them how to talk about YOU
www.flickr.com/photos/ladymixy-uk/3649349353

43.
A quick review...
• Facilitate Personal Brands
• Create Social Objects
• Think & Execute Strategy
You are your own Brand, make it work for you
Find this presentation: www.slideshare.net/eschipul

44.
Ed Schipul
Email: eschipul@schipul.com
Blog: www.eschipul.com
Flickr: www.flickr.com/eschipul
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul