Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Networks for Fundraising Professionals

1,525 views

Published on

Published in: News & Politics, Sports
  • Be the first to comment

  • Be the first to like this

Social Networks for Fundraising Professionals

  1. 1. <ul><li>Ed Schipul [email_address] m </li></ul><ul><li>www.schipul.com // www.eschipul.com www.flickr.com/eschipul </li></ul>Online Fundraising for Nonprofits: Building relationships and sharing stories with your donors Building relationships and sharing stories with your donors www.flickr.com/photos/eschipul/3809214073/
  2. 2. Ever ridden a Duck?
  3. 4. How exciting are flying fish? www.flickr.com/photos/19243288@N00/2095191253/
  4. 5. Let’s talk about... <ul><li>3 Motivations of Humans </li></ul><ul><li>Networking Online for Fundraisers </li></ul><ul><li>Fundraising Tools </li></ul>www.flickr.com/photos/eschipul/3820325003/
  5. 6. Tap into the 3 Motivations of Humans
  6. 7. A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
  7. 8. Speak to your donor’s motivations Read more: http://www.schipul.com/en/art/?562 <ul><li>Material </li></ul><ul><li>Social </li></ul><ul><li>Ideological </li></ul>http://www.flickr.com/photos/thegreentrilby/93788893/ http://www.flickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se
  8. 9. 3 Motivations http://www.schipul.com/en/art/?562 Material Social Ideological 1. Cash 2. Discounts 3. Volunteers get free admission 4. Linkbacks to your site 5. Promotion* 1. Networking 2. Socialization 3. Identity 4. Certification / validation 5. Professional / Development 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion 1. Belief in a cause 2. Long-term political goal 3. Religious / spiritual 4. Self-actualization 5. Art
  9. 10. For the FIRST TIME - you can FIND her! www.schipul.com/fayza
  10. 11. AHA! Find your ideologues (thanks Internet!) <ul><li>Facebook groups + Causes </li></ul><ul><li>Twitter tracking </li></ul><ul><li>Google Alerts ( www.google.com/alerts ) </li></ul><ul><li>Technorati ( www.technorati.com ) </li></ul><ul><li>Flickr ( www.flickr.com ) </li></ul><ul><li>YouTube ( www.youtube.com ) </li></ul>
  11. 12. Make the connection, be a Storyteller
  12. 13. What’s your Story?
  13. 14. Young professionals? College students? Your friends? Where is your audience? How do you interact?
  14. 15. Facebook - Causes and identifying heroes
  15. 16. The Facebook Marketing Bible: www.insidefacebook.com
  16. 17. Let Twitter members organize for your NPO www.twestival.com 2008:
  17. 18. Micro Fundraising on Twitter Meet @pistachio
  18. 19. www.threadbanger.com/post/12723 How can you play with your audience? www.squarespace.com/iphone / www.flickr.com/photos/cybertoad/3211981392/ www.twitter.com/houstonzoo
  19. 20. Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo NPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits
  20. 21. Share your challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
  21. 22. Interact with the world through a Blog http://havefundogood.blogspot.com
  22. 23. Online fundraising tools
  23. 24. Facebook Causes - Central point for your NPO Online Fundraising Tools http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook! $10 million total raised in 2 years
  24. 25. Firstgiving - Free online fundraising pages Online Fundraising Tools
  25. 26. Other tools for NPOS <ul><li>Salesforce for NPOs www.salesforce.com </li></ul><ul><li>Google Grants www.google.com/grants </li></ul>Help is out there - be sure to look for it!
  26. 27. http://www.youtube.com/watch?v=ddO9idmax0o Micro-Blogging with Twitter ( www.twitter.com )
  27. 28. What stays the same with online fundraising?
  28. 29. Same old fundraising good stuff... <ul><li>People give to People - use the Web to humanize your NPO </li></ul><ul><li>Multi-channel campaigns are still important, the Web isn’t 100% </li></ul><ul><li>Real World events still matter </li></ul>www.flickr.com/photos/eschipul/3093512706/in/set-72157610919955950/
  29. 30. What is different with online fundraising?
  30. 31. Some changes with online fundraising <ul><li>Geography doesn’t matter anymore </li></ul><ul><li>Photography & Video are HUGE! </li></ul><ul><li>Social network involvement = interactive Public Relations </li></ul><ul><li>Seek increased donors , not larger donations </li></ul>www.theflip.com
  31. 32. Recession? NPOs need to ask for... <ul><li>Volunteer time </li></ul><ul><li>In-kind donations </li></ul><ul><li>Smaller donations </li></ul>www.flickr.com/photos/eschipul/2038756441/in/set-72157603211632348/
  32. 33. All the time - NPOs need to give back... <ul><li>Say THANK YOU </li></ul><ul><li>Transparency </li></ul><ul><li>Provide networking connections </li></ul>www.flickr.com/photos/37183619@N00/1574355240/
  33. 34. Let’s review... <ul><li>Make the connection, tell your Story </li></ul><ul><li>Find the tools that work </li></ul><ul><li>Discover what motivates your donor base </li></ul><ul><li>Say THANK YOU!! </li></ul>www.flickr.com/photos/eschipul/3529646936/
  34. 35. Thanks for participating today! <ul><li>Ed Schipul </li></ul><ul><li>CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 </li></ul><ul><li>Blog: www.eschipul.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul </li></ul><ul><li>Find my slides on Slideshare: www.slideshare.net/eschipul </li></ul>
  35. 36. Thanks to some GREAT photographers <ul><li>http://www.flickr.com/photos/35703177@N00/639154590/ </li></ul><ul><li>http://www.flickr.com/photos/poorfish/410056337 </li></ul><ul><li>http://www.flickr.com/photos/21922583@N02/2430939057/ </li></ul><ul><li>http://www.flickr.com/photos/73645804@N00/440672445/ </li></ul><ul><li>http://www.flickr.com/photos/21787159@N00/352250460/ </li></ul><ul><li>http://www.flickr.com/photos/94232810@N00/2096337817/ </li></ul>

×