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Social Media for Non Profits - Tapping into the motivations of The People to change the world around us


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Got Social Media? presentation by Ed Schipul on non profit organizations using Social Media and the ways they utilize basic human motivations to reach out to online and offline communities.

Published in: Technology, Economy & Finance
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Social Media for Non Profits - Tapping into the motivations of The People to change the world around us

  1. Social Media for Non Profits Tapping into the motivations of The People to change the world around us Ed Schipul Schipul - The Web Marketing Company //
  2. How we got here? 1. Branding (pre Internet) 2. Web Design (Picasso) 3. Search Engine Optimization (traffic!) 4. Web Marketing (convert!) 5. Social Media (Community Brands)
  3. Let’s talk about... 1. Image vs. Direct Marketing 2. Building your brand 3. 3 Motivations of People (and how Social Media ties into each of them) 4. Non Profit Social Media in action
  4. Image vs. Direct Marketing vs GoDaddy Visa vs.
  5. Brand Building A decade in the making • 10 years to build a brand • Tell the Story • Build with PR, Defend with Advertising • “Personal Brands?”
  6. Personal brands • A new thing • Let your people tell your Story through their Story • Differentiate your organization =
  7. #1 in Google! Erica O’Grady :: A woman of many Erica photo thanks to ericskiff profiles
  8. What’s your Motivation?
  9. 3 Motivations Material Social Ideological 1. Cash 1. Networking 1. Belief in a cause 2. Discounts 2. Socialization 2. Long-term political goal 3. Volunteers get free admission 3. Identity 3. Religious / spiritual 4. Linkbacks to your site 4. Certification / validation 4. Self-actualization 5. Promotion* 5. Professional / Development 5. Art 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion
  10. 1. Material • Pay this, get that. Done. • Time-value of $$ • Transparency matters! • Keep it small and simple Photo credit: thegreentrilby/93788893/
  11. 2. Social • Incredibly complex • Bunch of introverts • All we need is love
  12. 3. Ideological • Time-triggered, not time bound • Keep an eye on ethics • Search engines powerful ideologue connectors Photo credit:
  13. Making a Difference
  14. Cambodia For Kids • Cambodian culture education • Fundraising for Cambodian families • Technology training • Cambodian Social Media community support
  15. Material C4K hooks it up • Virtual Facebook thank you gifts • Reciprocating online donations • UGC contest, winner gets $$ for fave charity
  16. Social Props, love Cambodia • Recognition Blog posts • ‘THANKS!!’ Tweets • Congratulatory screenshots on Flickr • Donor avatar posts on SM networks = Sharing the love!! (in public)
  17. Ideological Cambodia 4 Kids • Photo diaries bring faces and real human impact to campaigns • Emotional power of Story resonates on C4K blog and other SM Blog: Pics:
  18. The Frozen Pea Fund // • Social Media support group for Susan Reynolds • Breast Cancer fundraising • Unique awareness campaign • Twitter magic
  19. Material Peas sir, I want some more • Second Life pea-themed furniture for sale, benefitting the Pea Fund • Bloggers and designers Pea-themed+items+to+sell+or +donate create pea-themed Cafe Press items for sale
  20. Social Peas-ed as punch • 262 supporters switch to Twitter peavatars • Frozen Pea Friday blog love • Frappr Frozen Pea supporter mapping Frozen Pea Fund posts
  21. Ideological Pink ribbons, close to home
  22. International Rescue Committee • Global emergency relief • Refugee relocation • Human rights activism • Global/regional news
  23. Material Gift for Good • Shop fair trade and donate to IRC • Support fair trade, local producers • Outreach to mainstream shopping Blogs and networks
  24. Social Friend your favorite cause! • Strong outreach to large social networks • Many badging opportunities to display issues of concern • Send e-cards to friends Kite Runner Campaign
  25. Ideological The story behind the crisis • SM campaign focus on the Human Story (not just a news blurb) • Appeal to globally minded - change now means political stability later • US policy discussed frequently - action items included
  26. The Dual Bottom Lines
  27. Statistics make it easy • Numbers are good • Stats more available!
  28. Numbers are boring, people are the real thing
  29. Social bottom line • Community growth • Relationships • Social results • Surveys
  30. Thank you! Ed Schipul, CEO Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA v. (281) 497.6567 f. (281) 497.1083