SlideShare a Scribd company logo

Social Media for Civic Leaders and Community Builders

•
•
Ed Schipul
Ed Schipul

Are you a passionate Community member? Are you pushing your local civic organizations to get online to grow your outreach and recruit some new blood? Click on for a high level overview of how social networking can help you grow your real world organization and community as never before.

Self ImprovementTechnology
1 of 44
Download to read offline
http://www.flickr.com/photos/22207308@N03/2252360890/ Social Media for Community Builders Growing, sharing and connecting through online networks and tools Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
Tell your Story and people will listen
http://www.flickr.com/photos/eschipul/2872827771/ 1. Storytelling
Markets are Conversations www.cluetrain.com
Social Media is a Conversation between actual HUMANS!
Once upon a time... http://flickr.com/photos/e_phots/2646616379/
... there was an Internet candidate... Obama http://flickr.com/photos/joecrimmings/1977376708/
... that connected online... http://www.flickr.com/photos/67396912@N00/3004333083/
The Candidate Blogged http://my.barackobama.com/page/community/post/amandascott/gGgLXx
As President, he continues to share... http://www.whitehouse.gov/blog/
4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
http://www.flickr.com/photos/eschipul/3426116511/ 2. Listening and Engaging http://www.flickr.com/photos/eschipul/2484829961/
Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
Addictive and essential Google Reader: www.google.com/reader
Social Networks to Know
http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)
2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Bill White: www.billwhitefortx.com/facebook http://www.facebook.com/pages/Bill-White/7101618455
2. Listening and Engaging: Facebook Magic! Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people
2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members
2. Listening and Engaging: Facebook Magic! Are you a ‘Group’ie? http://www.facebook.com/group.php?gid=2597976894
2. Listening and Engaging: Facebook Magic! Page Power in Facebook
2. Listening and Engaging: Facebook Magic! To Page or to Group - that is the question • Groups = Not indexed in Google • Pages = Visible to Google • Groups = Messages go to inbox • Pages = Messages go to ‘updates’ http://www.searchenginejournal.com/facebook-group-vs- facebook-fan-page-whats-better/7761/
3. Facebook: Community Building through Social tools Facebook Do’s and Don’ts •Be stiff and boring •Grow your profile •Create a ‘company’ •Upload pics and videos to profile (deleted!!) tag and send •Keep all personal and pro •Create and join biz and fun life facets separate Groups / Pages •Post press releases •Be picky on your friends •Spam your contacts •Cross promote your (connect but be polite) Social Media links
3. Facebook: Community Building through Social tools Facebook Buzzwords •Friend - Connect with someone on Facebook •Wall message - Write, draw or post something on someone’s wall •Tag - Add names to photos or videos •Status update - What are you doing? •Public timeline - List of recent activity
2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite
2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Yale St. Arts Market on YouTube: www.youtube.com/user/Madule
2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.flickr.com) www.flickr.com/groups/assignmenthouston/pool/ www.flickr.com/groups/superneighborhood22/ www.flickr.com/photos/laanba/2379353028/
2. Listening and Engaging: Not just snapshots... Geotagging fun on Flickr www.flickr.com/map/
2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o
2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Heights on Twitter: www.twitter.com/HoustonHeights
2. Listening and Engaging: Twitter Use as a platform to help others! HPL on Twitter: www.twitter.com/HoustonLibrary
http://www.flickr.com/photos/59503392@N00/41932174 3. Responding! http://www.flickr.com/photos/eschipul/2484829961/
3. Responding: Blogs and Commenting Where do Comments live?
3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Give props / say thanks! • Be ‘Anonymous’ • Bite your tongue (when appropriate)
3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)
Find your happy place
3. Responding: How to make it a Positive People get mad, don’t fuel the fire Find your Happy Place.
3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU
Let’s Review: •STORY •Listen first, then talk •Creative connectivity •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul

Recommended

Bill White Campaigners' Social Media Training
Bill White Campaigners' Social Media TrainingBill White Campaigners' Social Media Training
Bill White Campaigners' Social Media TrainingEd Schipul
 
Non profits and the Web - May the (social media) force be with you
Non profits and the Web - May the (social media) force be with youNon profits and the Web - May the (social media) force be with you
Non profits and the Web - May the (social media) force be with youEd Schipul
 
PRSA Sunshine District - June 2010
PRSA Sunshine District - June 2010PRSA Sunshine District - June 2010
PRSA Sunshine District - June 2010Ed Schipul
 
International PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPOInternational PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPOEd Schipul
 
Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulIntro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulEd Schipul
 
Social Media for Event Planners - Making the Web work for your events
Social Media for Event Planners - Making the Web work for your eventsSocial Media for Event Planners - Making the Web work for your events
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
 
The Mobile Web for PR Pros
The Mobile Web for PR ProsThe Mobile Web for PR Pros
The Mobile Web for PR ProsEd Schipul
 
Social Media for the Advertising set
Social Media for the Advertising setSocial Media for the Advertising set
Social Media for the Advertising setEd Schipul
 

Recommended

Bill White Campaigners' Social Media Training
Bill White Campaigners' Social Media TrainingBill White Campaigners' Social Media Training
Bill White Campaigners' Social Media TrainingEd Schipul
 
Non profits and the Web - May the (social media) force be with you
Non profits and the Web - May the (social media) force be with youNon profits and the Web - May the (social media) force be with you
Non profits and the Web - May the (social media) force be with youEd Schipul
 
PRSA Sunshine District - June 2010
PRSA Sunshine District - June 2010PRSA Sunshine District - June 2010
PRSA Sunshine District - June 2010Ed Schipul
 
International PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPOInternational PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPOEd Schipul
 
Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulIntro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulEd Schipul
 
Social Media for Event Planners - Making the Web work for your events
Social Media for Event Planners - Making the Web work for your eventsSocial Media for Event Planners - Making the Web work for your events
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
 
The Mobile Web for PR Pros
The Mobile Web for PR ProsThe Mobile Web for PR Pros
The Mobile Web for PR ProsEd Schipul
 
Social Media for the Advertising set
Social Media for the Advertising setSocial Media for the Advertising set
Social Media for the Advertising setEd Schipul
 
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Katie Laird
 
Introduction to Social Media for business
Introduction to Social Media for businessIntroduction to Social Media for business
Introduction to Social Media for businessKatie Laird
 
Online09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareOnline09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareFrankie Forsyth
 
Working and collaborating in an online world
Working and collaborating in an online worldWorking and collaborating in an online world
Working and collaborating in an online worldFrankie Forsyth
 
Keynote Edna July 2008
Keynote Edna July 2008Keynote Edna July 2008
Keynote Edna July 2008Frankie Forsyth
 
Dallas PRSA: Social Media for Public Relations
Dallas PRSA: Social Media for Public RelationsDallas PRSA: Social Media for Public Relations
Dallas PRSA: Social Media for Public RelationsEd Schipul
 
Let's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesLet's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesIlene Dawn Alexander
 
Using Social Media As A Marketing Tool
Using Social Media As A Marketing ToolUsing Social Media As A Marketing Tool
Using Social Media As A Marketing ToolMichael Mckay
 
Finding Your Voice with Social Media
Finding Your Voice with Social MediaFinding Your Voice with Social Media
Finding Your Voice with Social MediaWhippleHill
 
#Digi foot12 week 1 final v ersion
#Digi foot12 week 1 final v ersion#Digi foot12 week 1 final v ersion
#Digi foot12 week 1 final v ersionverenanz
 
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...frank barry
 
Presentation Ppt For Admin
Presentation Ppt For AdminPresentation Ppt For Admin
Presentation Ppt For Adminpsharju
 
Ecmp 455 intro
Ecmp 455 introEcmp 455 intro
Ecmp 455 introDean Shareski
 
Can you tweet your way to private practice success?
Can you tweet your way to private practice success?Can you tweet your way to private practice success?
Can you tweet your way to private practice success?Scott Brown
 
Give to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingGive to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingSadalit Van Buren
 
AlpspSocialBwr
AlpspSocialBwrAlpspSocialBwr
AlpspSocialBwrRussellWill
 
MI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting StartedMI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting StartedLaDonna Coy
 
Geeks Have Inherited The Earth - Round Rock 2015
Geeks Have Inherited The Earth - Round Rock 2015Geeks Have Inherited The Earth - Round Rock 2015
Geeks Have Inherited The Earth - Round Rock 2015Brian Housand
 
Uncommon Storytelling through Social Networks at PRSA Gulfstream
Uncommon Storytelling through Social Networks at PRSA GulfstreamUncommon Storytelling through Social Networks at PRSA Gulfstream
Uncommon Storytelling through Social Networks at PRSA GulfstreamEd Schipul
 
Eventplannersocialmedia
EventplannersocialmediaEventplannersocialmedia
EventplannersocialmediaCommGres Conference Agency
 
Social Media for Associations - a 2008 update
Social Media for Associations - a 2008 updateSocial Media for Associations - a 2008 update
Social Media for Associations - a 2008 updateKatie Laird
 
Weaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistWeaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistEd Schipul
 

More Related Content

What's hot

Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Katie Laird
 
Introduction to Social Media for business
Introduction to Social Media for businessIntroduction to Social Media for business
Introduction to Social Media for businessKatie Laird
 
Online09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareOnline09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareFrankie Forsyth
 
Working and collaborating in an online world
Working and collaborating in an online worldWorking and collaborating in an online world
Working and collaborating in an online worldFrankie Forsyth
 
Dallas PRSA: Social Media for Public Relations
Dallas PRSA: Social Media for Public RelationsDallas PRSA: Social Media for Public Relations
Dallas PRSA: Social Media for Public RelationsEd Schipul
 
Let's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesLet's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesIlene Dawn Alexander
 
Using Social Media As A Marketing Tool
Using Social Media As A Marketing ToolUsing Social Media As A Marketing Tool
Using Social Media As A Marketing ToolMichael Mckay
 
Finding Your Voice with Social Media
Finding Your Voice with Social MediaFinding Your Voice with Social Media
Finding Your Voice with Social MediaWhippleHill
 
#Digi foot12 week 1 final v ersion
#Digi foot12 week 1 final v ersion#Digi foot12 week 1 final v ersion
#Digi foot12 week 1 final v ersionverenanz
 
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...frank barry
 
Presentation Ppt For Admin
Presentation Ppt For AdminPresentation Ppt For Admin
Presentation Ppt For Adminpsharju
 
Can you tweet your way to private practice success?
Can you tweet your way to private practice success?Can you tweet your way to private practice success?
Can you tweet your way to private practice success?Scott Brown
 
Give to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingGive to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingSadalit Van Buren
 
MI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting StartedMI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting StartedLaDonna Coy
 
Geeks Have Inherited The Earth - Round Rock 2015
Geeks Have Inherited The Earth - Round Rock 2015Geeks Have Inherited The Earth - Round Rock 2015
Geeks Have Inherited The Earth - Round Rock 2015Brian Housand
 

What's hot (18)

Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...
 
Introduction to Social Media for business
Introduction to Social Media for businessIntroduction to Social Media for business
Introduction to Social Media for business
 
Online09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareOnline09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S Share
 
Working and collaborating in an online world
Working and collaborating in an online worldWorking and collaborating in an online world
Working and collaborating in an online world
 
Keynote Edna July 2008
Keynote Edna July 2008Keynote Edna July 2008
Keynote Edna July 2008
 
Dallas PRSA: Social Media for Public Relations
Dallas PRSA: Social Media for Public RelationsDallas PRSA: Social Media for Public Relations
Dallas PRSA: Social Media for Public Relations
 
Let's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesLet's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop Slides
 
Using Social Media As A Marketing Tool
Using Social Media As A Marketing ToolUsing Social Media As A Marketing Tool
Using Social Media As A Marketing Tool
 
Finding Your Voice with Social Media
Finding Your Voice with Social MediaFinding Your Voice with Social Media
Finding Your Voice with Social Media
 
#Digi foot12 week 1 final v ersion
#Digi foot12 week 1 final v ersion#Digi foot12 week 1 final v ersion
#Digi foot12 week 1 final v ersion
 
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...
Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Face...
 
Presentation Ppt For Admin
Presentation Ppt For AdminPresentation Ppt For Admin
Presentation Ppt For Admin
 
Ecmp 455 intro
Ecmp 455 introEcmp 455 intro
Ecmp 455 intro
 
Can you tweet your way to private practice success?
Can you tweet your way to private practice success?Can you tweet your way to private practice success?
Can you tweet your way to private practice success?
 
Give to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingGive to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social Networking
 
AlpspSocialBwr
AlpspSocialBwrAlpspSocialBwr
AlpspSocialBwr
 
MI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting StartedMI Social Media & Prevention: Getting Started
MI Social Media & Prevention: Getting Started
 
Geeks Have Inherited The Earth - Round Rock 2015
Geeks Have Inherited The Earth - Round Rock 2015Geeks Have Inherited The Earth - Round Rock 2015
Geeks Have Inherited The Earth - Round Rock 2015
 

Similar to Social Media for Civic Leaders and Community Builders

Uncommon Storytelling through Social Networks at PRSA Gulfstream
Uncommon Storytelling through Social Networks at PRSA GulfstreamUncommon Storytelling through Social Networks at PRSA Gulfstream
Uncommon Storytelling through Social Networks at PRSA GulfstreamEd Schipul
 
Social Media for Associations - a 2008 update
Social Media for Associations - a 2008 updateSocial Media for Associations - a 2008 update
Social Media for Associations - a 2008 updateKatie Laird
 
Weaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistWeaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistEd Schipul
 
Association of Women in Communications Tulsa Ed Schipul
Association of Women in Communications Tulsa Ed SchipulAssociation of Women in Communications Tulsa Ed Schipul
Association of Women in Communications Tulsa Ed SchipulEd Schipul
 
Blogging for Business - An introduction to playing in the Blogosphere
Blogging for Business - An introduction to playing in the BlogosphereBlogging for Business - An introduction to playing in the Blogosphere
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
 
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations ProsSocial Media 101 for Public Relations Pros
Social Media 101 for Public Relations ProsEd Schipul
 
Online fundraising for nonprofits
Online fundraising for nonprofitsOnline fundraising for nonprofits
Online fundraising for nonprofitsEd Schipul
 
Southeast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social MediaSoutheast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social MediaEd Schipul
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for BusinessKatie Laird
 
Social Media Ebook
Social Media Ebook Social Media Ebook
Social Media Ebook Pam Perry
 
Red Shoes Social Media E Book
Red Shoes Social Media E BookRed Shoes Social Media E Book
Red Shoes Social Media E BookKarenRedShoesPR
 
Social Media Presentation101
Social Media Presentation101Social Media Presentation101
Social Media Presentation101Maria Heim
 
Rice Marketing 2010 Es
Rice Marketing 2010 EsRice Marketing 2010 Es
Rice Marketing 2010 Esguest9ba1bb
 
Blogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizesBlogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizesKatie Laird
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulEd Schipul
 
Ten Things Every Marine Executive Needs to Know About Facebook and Social Media
Ten Things Every Marine Executive Needs to Know About Facebook and Social MediaTen Things Every Marine Executive Needs to Know About Facebook and Social Media
Ten Things Every Marine Executive Needs to Know About Facebook and Social MediaJay Berkowitz www.TenGoldenRules.com
 
Basic next generation marketing selling with social media swc event
Basic next generation marketing selling with social media swc eventBasic next generation marketing selling with social media swc event
Basic next generation marketing selling with social media swc eventRory Vaden
 

Similar to Social Media for Civic Leaders and Community Builders (20)

Uncommon Storytelling through Social Networks at PRSA Gulfstream
Uncommon Storytelling through Social Networks at PRSA GulfstreamUncommon Storytelling through Social Networks at PRSA Gulfstream
Uncommon Storytelling through Social Networks at PRSA Gulfstream
 
Eventplannersocialmedia
EventplannersocialmediaEventplannersocialmedia
Eventplannersocialmedia
 
Social Media for Associations - a 2008 update
Social Media for Associations - a 2008 updateSocial Media for Associations - a 2008 update
Social Media for Associations - a 2008 update
 
Weaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistWeaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twist
 
Association of Women in Communications Tulsa Ed Schipul
Association of Women in Communications Tulsa Ed SchipulAssociation of Women in Communications Tulsa Ed Schipul
Association of Women in Communications Tulsa Ed Schipul
 
Blogging for Business - An introduction to playing in the Blogosphere
Blogging for Business - An introduction to playing in the BlogosphereBlogging for Business - An introduction to playing in the Blogosphere
Blogging for Business - An introduction to playing in the Blogosphere
 
Social Media E Book
Social Media E BookSocial Media E Book
Social Media E Book
 
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations ProsSocial Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
 
Online fundraising for nonprofits
Online fundraising for nonprofitsOnline fundraising for nonprofits
Online fundraising for nonprofits
 
Southeast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social MediaSoutheast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social Media
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for Business
 
Social Media Ebook
Social Media Ebook Social Media Ebook
Social Media Ebook
 
Red Shoes Social Media E Book
Red Shoes Social Media E BookRed Shoes Social Media E Book
Red Shoes Social Media E Book
 
Social Media Presentation101
Social Media Presentation101Social Media Presentation101
Social Media Presentation101
 
Rice Marketing 2010 Es
Rice Marketing 2010 EsRice Marketing 2010 Es
Rice Marketing 2010 Es
 
Blogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizesBlogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizes
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed Schipul
 
Ten Things Every Marine Executive Needs to Know About Facebook and Social Media
Ten Things Every Marine Executive Needs to Know About Facebook and Social MediaTen Things Every Marine Executive Needs to Know About Facebook and Social Media
Ten Things Every Marine Executive Needs to Know About Facebook and Social Media
 
Social Media is ...
Social Media is ...Social Media is ...
Social Media is ...
 
Basic next generation marketing selling with social media swc event
Basic next generation marketing selling with social media swc eventBasic next generation marketing selling with social media swc event
Basic next generation marketing selling with social media swc event
 

More from Ed Schipul

Cryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipulCryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipulEd Schipul
 
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...Ed Schipul
 
2014 Trends in Association Online Marketing
2014 Trends in Association Online Marketing2014 Trends in Association Online Marketing
2014 Trends in Association Online MarketingEd Schipul
 
Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Ed Schipul
 
Giving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V PresentationGiving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V PresentationEd Schipul
 
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...Ed Schipul
 
WPO-EA Social Media for Executive Assistants
WPO-EA Social Media for Executive AssistantsWPO-EA Social Media for Executive Assistants
WPO-EA Social Media for Executive AssistantsEd Schipul
 
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012Ed Schipul
 
U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012Ed Schipul
 
PRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal BrandsPRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal BrandsEd Schipul
 
Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010Ed Schipul
 
PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010Ed Schipul
 
Travel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and OpportunitiesTravel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and OpportunitiesEd Schipul
 
AAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutAAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
 
AAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile MarketingAAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile MarketingEd Schipul
 
Rice University Advertising Spring 2010
Rice University Advertising Spring 2010Rice University Advertising Spring 2010
Rice University Advertising Spring 2010Ed Schipul
 
Unitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for YouthUnitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for YouthEd Schipul
 
Storytelling through Social Media: The Modern Narrative Defined
Storytelling through Social Media: The Modern Narrative DefinedStorytelling through Social Media: The Modern Narrative Defined
Storytelling through Social Media: The Modern Narrative DefinedEd Schipul
 
Social Media and philanthropy - tracking the buzz, making connections
Social Media and philanthropy - tracking the buzz, making connectionsSocial Media and philanthropy - tracking the buzz, making connections
Social Media and philanthropy - tracking the buzz, making connectionsEd Schipul
 
Social Networks for Fundraising Professionals
Social Networks for Fundraising ProfessionalsSocial Networks for Fundraising Professionals
Social Networks for Fundraising ProfessionalsEd Schipul
 

More from Ed Schipul (20)

Cryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipulCryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipul
 
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
 
2014 Trends in Association Online Marketing
2014 Trends in Association Online Marketing2014 Trends in Association Online Marketing
2014 Trends in Association Online Marketing
 
Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014
 
Giving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V PresentationGiving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V Presentation
 
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
 
WPO-EA Social Media for Executive Assistants
WPO-EA Social Media for Executive AssistantsWPO-EA Social Media for Executive Assistants
WPO-EA Social Media for Executive Assistants
 
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
 
U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012
 
PRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal BrandsPRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal Brands
 
Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010
 
PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010
 
Travel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and OpportunitiesTravel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and Opportunities
 
AAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutAAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside Out
 
AAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile MarketingAAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile Marketing
 
Rice University Advertising Spring 2010
Rice University Advertising Spring 2010Rice University Advertising Spring 2010
Rice University Advertising Spring 2010
 
Unitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for YouthUnitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for Youth
 
Storytelling through Social Media: The Modern Narrative Defined
Storytelling through Social Media: The Modern Narrative DefinedStorytelling through Social Media: The Modern Narrative Defined
Storytelling through Social Media: The Modern Narrative Defined
 
Social Media and philanthropy - tracking the buzz, making connections
Social Media and philanthropy - tracking the buzz, making connectionsSocial Media and philanthropy - tracking the buzz, making connections
Social Media and philanthropy - tracking the buzz, making connections
 
Social Networks for Fundraising Professionals
Social Networks for Fundraising ProfessionalsSocial Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
 

Recently uploaded

Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi OneDay18
 
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...JeylaisaManabat1
 
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan
 
Inspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptxInspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptxShubham Rawat
 
integrity in personal relationship (1).pdf
integrity in personal relationship (1).pdfintegrity in personal relationship (1).pdf
integrity in personal relationship (1).pdfAmitRout25
 
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?Mikko Kangassalo
 
（南达科他州立大学毕业证学位证成绩单-永久存档）
（南达科他州立大学毕业证学位证成绩单-永久存档）（南达科他州立大学毕业证学位证成绩单-永久存档）
（南达科他州立大学毕业证学位证成绩单-永久存档）oannq
 
南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证kbdhl05e
 

Recently uploaded (8)

Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi
 
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
 
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
 
Inspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptxInspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptx
 
integrity in personal relationship (1).pdf
integrity in personal relationship (1).pdfintegrity in personal relationship (1).pdf
integrity in personal relationship (1).pdf
 
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
 
（南达科他州立大学毕业证学位证成绩单-永久存档）
（南达科他州立大学毕业证学位证成绩单-永久存档）（南达科他州立大学毕业证学位证成绩单-永久存档）
（南达科他州立大学毕业证学位证成绩单-永久存档）
 
南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证
 

Social Media for Civic Leaders and Community Builders

  • 1. http://www.flickr.com/photos/22207308@N03/2252360890/ Social Media for Community Builders Growing, sharing and connecting through online networks and tools Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  • 2. What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
  • 3.
  • 4.
  • 5. Tell your Story and people will listen
  • 7. Markets are Conversations www.cluetrain.com
  • 8. Social Media is a Conversation between actual HUMANS!
  • 9. Once upon a time... http://flickr.com/photos/e_phots/2646616379/
  • 10. ... there was an Internet candidate... Obama http://flickr.com/photos/joecrimmings/1977376708/
  • 11. ... that connected online... http://www.flickr.com/photos/67396912@N00/3004333083/
  • 13. As President, he continues to share... http://www.whitehouse.gov/blog/
  • 14. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  • 15. http://www.flickr.com/photos/eschipul/3426116511/ 2. Listening and Engaging http://www.flickr.com/photos/eschipul/2484829961/
  • 16. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • 17. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
  • 18. Addictive and essential Google Reader: www.google.com/reader
  • 21. 2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Bill White: www.billwhitefortx.com/facebook http://www.facebook.com/pages/Bill-White/7101618455
  • 22. 2. Listening and Engaging: Facebook Magic! Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people
  • 23. 2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members
  • 24. 2. Listening and Engaging: Facebook Magic! Are you a ‘Group’ie? http://www.facebook.com/group.php?gid=2597976894
  • 25. 2. Listening and Engaging: Facebook Magic! Page Power in Facebook
  • 26. 2. Listening and Engaging: Facebook Magic! To Page or to Group - that is the question • Groups = Not indexed in Google • Pages = Visible to Google • Groups = Messages go to inbox • Pages = Messages go to ‘updates’ http://www.searchenginejournal.com/facebook-group-vs- facebook-fan-page-whats-better/7761/
  • 27. 3. Facebook: Community Building through Social tools Facebook Do’s and Don’ts •Be stiff and boring •Grow your profile •Create a ‘company’ •Upload pics and videos to profile (deleted!!) tag and send •Keep all personal and pro •Create and join biz and fun life facets separate Groups / Pages •Post press releases •Be picky on your friends •Spam your contacts •Cross promote your (connect but be polite) Social Media links
  • 28. 3. Facebook: Community Building through Social tools Facebook Buzzwords •Friend - Connect with someone on Facebook •Wall message - Write, draw or post something on someone’s wall •Tag - Add names to photos or videos •Status update - What are you doing? •Public timeline - List of recent activity
  • 29. 2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite
  • 30. 2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Yale St. Arts Market on YouTube: www.youtube.com/user/Madule
  • 31. 2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.flickr.com) www.flickr.com/groups/assignmenthouston/pool/ www.flickr.com/groups/superneighborhood22/ www.flickr.com/photos/laanba/2379353028/
  • 32. 2. Listening and Engaging: Not just snapshots... Geotagging fun on Flickr www.flickr.com/map/
  • 33. 2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o
  • 34. 2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Heights on Twitter: www.twitter.com/HoustonHeights
  • 35. 2. Listening and Engaging: Twitter Use as a platform to help others! HPL on Twitter: www.twitter.com/HoustonLibrary
  • 36. http://www.flickr.com/photos/59503392@N00/41932174 3. Responding! http://www.flickr.com/photos/eschipul/2484829961/
  • 37. 3. Responding: Blogs and Commenting Where do Comments live?
  • 38. 3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Give props / say thanks! • Be ‘Anonymous’ • Bite your tongue (when appropriate)
  • 39. 3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)
  • 41. 3. Responding: How to make it a Positive People get mad, don’t fuel the fire Find your Happy Place.
  • 42. 3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU
  • 43. Let’s Review: •STORY •Listen first, then talk •Creative connectivity •The art of Responding Find this presentation: www.slideshare.net/eschipul http://www.flickr.com/photos/eschipul/3219612492/
  • 44. Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul