Indispensable digital marketing tactics for nonprofits

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From the program "Power Tools for Nonprofits 2015"

Join Ed Schipul as he discusses fundamental digital marketing tactics for nonprofits - the impact of mobile, online communities, unlimited flexibility, geolocation, and more. Ed will share examples from his work helping nonprofits around the globe strengthen their digital strategies.

Bio:

Ed Schipul is founder and CEO of Tendenci, the Open Source Platform for Nonprofits and Associations (www.tendenci.com), (formerly Schipul, The Web Marketing Company) which powers web sites across the globe and has over 1.4 million users.

As a speaker, Ed has presented at SXSW Interactive, SXSW V2V, Open Source Convention (OSCon), Nonprofit Technology Conference (NTC), and PRSA’s International Conference on topics that span both technology trends and the inherent needs of running an association. Ed has been published in The Public Relations Strategist, PR Tactics, Association News and Nonprofit World and is a founding member of the NetSquared Houston Chapter, an organization focused on meeting the technology needs of associations and nonprofits.

visit https://www.tendenci.com or https://github.com/tendenci for more

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Indispensable digital marketing tactics for nonprofits

  1. 1. 2015 Powertools for Nonprofits Ed Schipul, Founder, Tendenci @eschipul @tendenci www.tendenci.com INDISPENSABLE DIGITAL 
 MARKETING TACTICS FOR NONPROFITS
  2. 2. TACTICS device(s) for accomplishing an end goal
  3. 3. YOU MUST 1) Demonstrate Outcomes 2) Earn donations 3) Stand out BUT HOW? Image: red dress lady in the Matrix. She stood out!
  4. 4. STORIES talk about outcomes IMAGESno images? it didn’t happen COMMUNITY fluid, fickle, independent cultivate them ASK
  5. 5. ARE YOU REPEATING THE SAME STORY THE SAME WAY? Why? It’s you, not them. And it should be “us”.
  6. 6. I stand upon my desk to remind myself that we must constantly look at things in a different way.”
  7. 7. STORIES ARE TOLD IN THE MEDIUM THEY USE First, spend 90% of your time on your story. Then, and only then, get analytical about making them part of your story
 through direct engagement.
  8. 8. WE’VE SEEN THIS SLIDE BORING! NOW WHAT?
  9. 9. DESKTOP AND RESPONSIVE ARE STILL THE BEST OPTION Why? Because your believers are the ones telling their story. Your story. They are in control. Listen. Amplify. Repeat.
  10. 10. IMPACT OF MOBILE Is this an instrument of communication? Or torture?
  11. 11. FOCUS ON MOBILE+WEB http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report
  12. 12. TOP APP CATEGORIES http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Reporthttp://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report
  13. 13. TOP APP CATEGORIES http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report
  14. 14. They will create their own content for a shared community
  15. 15. https://www.youtube.com/watch?v=VBmCJEehYtU
  16. 16. PEOPLE GIVE UP PERSONAL INFO BEFORE BEING ANNOYED. WHY? Many theories. Here is one:
  17. 17. GEOLOCATION MEANS SAFETY
  18. 18. WE LOOK OUT FOR EACH OTHER LOCATION = SAFETY
  19. 19. NOBODY TRUSTS MEDIA graphics suggest correlations.
  20. 20. WE TRUST EACH OTHERlet it happen. they will engage. eventually they will donate
  21. 21. UNLIMITED FLEXIBILITY technology changes fast: prioritize your spending QUIZ: NAME THE TOP 5 MOBILE APPS?
  22. 22. ONLINE COMMUNITIES give your constituents a place to collaborate online
  23. 23. CONTENT IS KING as long as your timing is right
  24. 24. CRISIS COMMUNICATION move the dialog to manage the conversation - be direct and get ahead of the conversation - move the conversation where you can moderate - examples: blog, facebook, a forum you moderate, etc. - use conference calls - clients want to be heard
  25. 25. DONATIONS tell your story, make the ask
  26. 26. Ed Schipul
 Blog: eschipul.com 
 Flickr: www.flickr.com/eschipul 
 Twitter: www.twitter.com/eschipul 
 Slideshare: www.slideshare.net/eschipul WE JUST WANT TO
 CHANGE THE WORLD
 AS WE KNOW IT.
 AND WE WILL. @eschipul @tendenci www.tendenci.com
  27. 27. ANSWERS: TOP APPS
  28. 28. IMAGE ATTRIBUTIONS ➤ Slide 2 - http://www.mylearningz.com/finding-your-inner-voice-and-convicing-others-of-your- passion-dead-poets-society/ ➤ Slide 3 - http://jlcauvin.com/?attachment_id=5763 ➤ Slide 4 - Alex Beattie “Stretch” https://creativecommons.org/licenses/by/2.0/. Changes Made to Image Cropping ➤ Slide 5: http://theodysseyonline.com/cnu/why-dumb-phones-arent-actually-dumb/114738. No Changes Made ➤ Slide 6: ShellyS “In Their Easter Bonnets” https://creativecommons.org/licenses/by-nc-sa/2.0/. No Changes Made ➤ Slide 7: garlandcannon “Lulu/Toto pretending to be her mistress, Dorothy”:https:// creativecommons.org/licenses/by-nc/2.0/. No changes made. ➤ Slide 8 http://www.playbuzz.com/dankairin10/how-well-do-you-know-zoolander. Changes made to image cropping. ➤ Slide 9 http://www.ign.com/articles/2012/03/30/game-of-thrones-know-your-kings ➤ Slide 10 http://www.fandango.com/sanandreas_179062/movieoverview ➤ Slide 11 www.gurl.com

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