Bill White Campaigners' Social Media Training

1. http://www.ﬂickr.com/photos/16638697@N00/272814244/ Social Media for Bill White Supporters Listening and communicating online for a successful campaign!

2. What we’ll talk about •Storytelling •How to LISTEN and engage online •The art of Responding Find this presentation: www.schipul.com/billwhite http://www.ﬂickr.com/photos/eschipul/3219612492/

3. Tell your Story and people will listen

4. 1. Storytelling

5. Markets are Conversations www.cluetrain.com

6. Social Media is a Conversation between actual HUMANS!

7. Once upon a time... http://ﬂickr.com/photos/e_phots/2646616379/

8. ... there was a candidate online... Obama http://ﬂickr.com/photos/joecrimmings/1977376708/

9. The Candidate Blogged http://my.barackobama.com/page/community/post/amandascott/gGgLXx

10. Presidential Blog, video and photos http://www.whitehouse.gov/blog/

11. Politics have changed - fast, personal and transparent Getting the word out to 2.9 million cell phones http://www.barackobama.com/mobilev2/#

12. Event help Connect, listen, respond and create Politics have changed - social, volunteer-driven, connected New ways to help Bill succeed!

13. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conﬂict 3. Characters

14. Bill White has a Story 1. Message 4. Plot 2. Conﬂict 3. Characters

15. 2. Listening and Engaging http://www.ﬂickr.com/photos/eschipul/2484829961/

16. http://www.ﬂickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story)

17. Social Networks to Know

18. Bill White on Facebook http://www.facebook.com/pages/Bill-White/7101618455

19. 2. Listening and Engaging: Facebook Magic! Facebook - Not just for college kids •Pages and Groups ROCK! •Be a leader, volunteer and connector •Create buzz for events •Share your own updates, links and other content Volunteers for Bill White: www.facebook.com/pages/Bill-White/7101618455#/group.php?gid=47963980869&ref=ts

20. 2. Listening and Engaging: Facebook Magic! Your Facebook proﬁle at a glance • Flesh out your proﬁle • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting • Connect with like-minded people

21. 2. Listening and Engaging: Facebook Magic! Marketing Successful Events on Facebook 230 ‘yes’ 348 ‘maybe’ 670 members

22. 2. Listening and Engaging: MySpace or Your Space? Connecting and promoting on MySpace Bill White on MySpace: www.myspace.com/mayorbillwhite

23. 2. Listening and Engaging: Video takes it home Playing with video on YouTube (www.youtube.com) Bill White on YouTube: www.youtube.com/billwhitefortexas

24. 2. Listening and Engaging: Not just snapshots... Flickr - The Power of Visualization! (www.ﬂickr.com) http://www.ﬂickr.com/photos/dwightsilverman/2618122643

25. 2. Listening and Engaging: Twitter Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o

26. 2. Listening and Engaging: Twitter Twitter includes others in ongoing dialogue Bill White on Twitter: www.twitter.com/billwhitefortx

27. 2. Listening and Engaging: Tracking Tools Listening to the Buzz www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of deﬁned terms and names

28. 2. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)

29. Addictive and essential Google Reader: www.google.com/reader

30. http://www.ﬂickr.com/photos/eschipul/1711285434/ 3. Responding! http://www.ﬂickr.com/photos/eschipul/2484829961/

31. 3. Responding: Blogs and Commenting Where do Comments live?

32. 3. Responding: Blogs and Commenting Do’s and Don’t of Commenting GOOD! BAD! • Speak your mind • Be defensive / snarky (respectfully) • Think you can change • Include links to relevant everyone’s mind information • Leave identical comments • Have a sense of humor • Be ‘Anonymous’ • Bite your tongue (when appropriate)

33. 3. Responding: Blogs and Commenting Do NOT feed the trolls (Rarely this cute)

34. Find your happy place

35. 3. Responding: How to make it a Positive People get mad, don’t fuel the ﬁre Find your Happy Place.

36. 3. Responding: How to make it a Positive The Power of Creation www.lettexansruntexas.com http://www.youtube.com/watch?v=wKsoXHYICqU

37. Thanks to our AWESOME volunteers!

38. Can we help you? Let us know! Ed Schipul // CEO Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.ﬂickr.com/eschipul Twitter: www.twitter.com/eschipul Katie Laird // Strategic Advisor Email: klaird@schipul.com Personal Blog: www.happykatie.com Flickr: www.ﬂickr.com/happykatie Twitter: www.twitter.com/happykatie