1.
http://www.flickr.com/photos/16638697@N00/272814244/
Social Media for Bill White Supporters
Listening and communicating online for a successful campaign!

2.
What we’ll talk about
•Storytelling
•How to LISTEN and
engage online
•The art of Responding
Find this presentation:
www.schipul.com/billwhite
http://www.flickr.com/photos/eschipul/3219612492/

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Tell your Story and people will listen

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1. Storytelling

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Markets are Conversations
www.cluetrain.com

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Social Media is a Conversation between actual HUMANS!

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Once upon a time...
http://flickr.com/photos/e_phots/2646616379/

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... there was a candidate online...
Obama
http://flickr.com/photos/joecrimmings/1977376708/

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The Candidate Blogged
http://my.barackobama.com/page/community/post/amandascott/gGgLXx

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Presidential Blog, video and photos
http://www.whitehouse.gov/blog/

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Politics have changed - fast, personal and transparent
Getting the word out to 2.9 million cell phones
http://www.barackobama.com/mobilev2/#

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Event help
Connect, listen, respond and create
Politics have changed - social, volunteer-driven, connected
New ways to help Bill succeed!

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4 Elements of Storytelling
1. Message 4. Plot
So my point is...
2. Conflict 3. Characters

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Bill White has a Story
1. Message 4. Plot
2. Conflict 3. Characters

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2. Listening and Engaging
http://www.flickr.com/photos/eschipul/2484829961/

16.
http://www.flickr.com/photos/jfchenier/76721307/
(remember, it’s all about the Story)

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Social Networks to Know

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Bill White on Facebook
http://www.facebook.com/pages/Bill-White/7101618455

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2. Listening and Engaging: Facebook Magic!
Facebook - Not just for college kids
•Pages and Groups
ROCK!
•Be a leader, volunteer
and connector
•Create buzz for events
•Share your own
updates, links
and other content
Volunteers for Bill White:
www.facebook.com/pages/Bill-White/7101618455#/group.php?gid=47963980869&ref=ts

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2. Listening and Engaging: Facebook Magic!
Your Facebook profile at a glance
• Flesh out your profile
• Be picky on who you
connect with
• Re-purpose other content
• Add ALL of your
Social Media links
• Be fun and interesting
• Connect with
like-minded people

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2. Listening and Engaging: Facebook Magic!
Marketing Successful Events on Facebook
230 ‘yes’
348 ‘maybe’
670 members

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2. Listening and Engaging: MySpace or Your Space?
Connecting and promoting on MySpace
Bill White on MySpace: www.myspace.com/mayorbillwhite

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2. Listening and Engaging: Video takes it home
Playing with video on YouTube (www.youtube.com)
Bill White on YouTube: www.youtube.com/billwhitefortexas

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2. Listening and Engaging: Not just snapshots...
Flickr - The Power of Visualization! (www.flickr.com)
http://www.flickr.com/photos/dwightsilverman/2618122643

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2. Listening and Engaging: Twitter
Micro-Blogging with Twitter (www.twitter.com)
http://www.youtube.com/watch?v=ddO9idmax0o

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2. Listening and Engaging: Twitter
Twitter includes others in ongoing dialogue
Bill White on Twitter: www.twitter.com/billwhitefortx

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2. Listening and Engaging: Tracking Tools
Listening to the Buzz
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms and
names

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2. Listening and Engaging: Tracking Tools
What is an Alert? (www.google.com/alerts)

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Addictive and essential Google Reader: www.google.com/reader

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http://www.flickr.com/photos/eschipul/1711285434/
3. Responding! http://www.flickr.com/photos/eschipul/2484829961/

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3. Responding: Blogs and Commenting
Where do Comments live?

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3. Responding: Blogs and Commenting
Do’s and Don’t of Commenting
GOOD! BAD!
• Speak your mind • Be defensive / snarky
(respectfully)
• Think you can change
• Include links to relevant everyone’s mind
information
• Leave identical comments
• Have a sense of humor
• Be ‘Anonymous’
• Bite your tongue (when
appropriate)

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3. Responding: Blogs and Commenting
Do NOT feed the trolls
(Rarely this cute)

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Find your happy place

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3. Responding: How to make it a Positive
People get mad, don’t fuel the fire
Find your Happy Place.

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3. Responding: How to make it a Positive
The Power of Creation
www.lettexansruntexas.com
http://www.youtube.com/watch?v=wKsoXHYICqU

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Thanks to our AWESOME volunteers!

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Can we help you? Let us know!
Ed Schipul // CEO
Email: eschipul@schipul.com
Personal blog: www.eschipul.com
Flickr: www.flickr.com/eschipul
Twitter: www.twitter.com/eschipul
Katie Laird // Strategic Advisor
Email: klaird@schipul.com
Personal Blog: www.happykatie.com
Flickr: www.flickr.com/happykatie
Twitter: www.twitter.com/happykatie