ROSETTA COMMUNICATION

Markus Bauer, Science Programme Communication Officer
ESA Darmstadt
10 December 2013
ROSETTA COMMUNICATION
ROSETTA COMMUNICATION

MISSION HIGHLIGHTS 2014
20 January
21 May
July
August
October
November
December

Wake up
Rendezvous...
ROSETTA COMMUNICATION
ROSETTA COMMUNICATION HIGHLIGHTS

MAY
21

JUNE
4
20

Burn 1 to 1 000 000km
first sight of comet 67P (inside 1 pixel)

Burn...
ROSETTA COMMUNICATION HIGHLIGHTS
ROSETTA COMMUNICATION HIGHLIGHTS

JULY
2
9
15
23
31

Burn 1 to 44 000km
Burn 2 to 19 000km
Burn 3 to 8 043km, 67P (10 pixe...
ROSETTA COMMUNICATION HIGHLIGHTS
ROSETTA COMMUNICATION HIGHLIGHTS

AUGUST
7
23

Comet approach to 100km
Inauguration of Press Centre at ESOC
Global mapping...
ROSETTA COMMUNICATION HIGHLIGHTS
ROSETTA COMMUNICATION HIGHLIGHTS

OCTOBER

NOVEMBER
9
11

Close observation (orbit 10km distance)
Landing site selection
P...
ROSETTA COMMUNICATION HIGHLIGHTS
ROSETTA COMMUNICATION HIGHLIGHTS

DECEMBER

Escort phase
Closest approach to Sun August 2015
ROSETTA COMMUNICATION HIGHLIGHTS
ROSETTA COMMUNICATION

MISSION HIGHLIGHTS 2014
20 January
21 May
July
August
October
November
December

Wake up
Rendezvous...
ROSETTA WAKE UP
ROSETTA WAKE UP COMMUNICATION
ROSETTA WAKE UP COMMUNICATION

SOCIAL MEDIA COMPETITION
Start: Today 10 December
PRESS CONFERENCE
20 January 09.30 UT / 10...
ROSETTA WAKE UP SOCIAL MEDIA

SOCIAL MEDIA COMPETITION
Short video shouts
“Wake up, Rosetta!”
FACEBOOK.COM/ROSETTAMISSON

YouTube, Vine/Twitter, Instagram
#WakeUpRosetta
ROSETTA WAKE UP COMMUNICATION
ROSETTA WAKE UP SOCIAL MEDIA

§

SOCIAL MEDIA COMPETITION
Short video shouts
“Wake up, Rosetta!”
Competition ends 20 Janua...
ROSETTA WAKE UP SOCIAL MEDIA
ROSETTA WAKE UP PRESS CONFERENCE

§

WAKE UP PRESS CONFERENCE
20 January, 10.30 CET, ESOC
- how Rosetta wakes up
- when th...
ROSETTA – TAKE AWAY POINTS

World First

Rendezvous, Landing, Escort

Comet

Origin of the Solar System?
Building blocks o...
THANK YOU!

Markus Bauer, Science Programme Communication Officer
ESA Darmstadt
10 December 2013
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ESA's Rosetta mission communications/PR campaign

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Rosetta media briefing 10 Dec 2013 presented by Markus Bauer, ESA Science Communication Officer. The videos used in the PPT file are available via:

http://www.youtube.com/watch?v=ltzi87aI60s
http://www.youtube.com/watch?v=P06yCOny218

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  • Communication relevant highlights.
  • NEAR COMET DRIFT 3 burns from May to June to get us from 1mio km to 100 000km
    21 May: We will detect 67P – inside 1 pixel
    4 June: 67P will be the seize of 1 pixel
    All cameras and instruments will be switched on.
    The first images of 67P will be taken by the Narrow Angle Camera of OSIRIS and by Rosetta’s Navigation Camera.
    20 June:
    Rosina (67P’s atmosphere and ionosphere) Activity
    Miro (major gases, surface outgassing rate) Gas Production
    Alice (gases in coma and tail, H2O and CO and CO2 production) D/H ratio => DID WATER COME FROM THE COMETS TO EARTH?
    Virtis (solids and temparature on surface, gases) Gas
    RPC (Rosetta Plasma Consortium) Plasma environment
  • FAR APPROACH TRAJECTORY 3 burns bringing us in July to 4 000 km distance
    Earth circumference 40 000km
    NAC and NAVCAM
  • Far approach Trajectory - three burns bringing us in July to 4 000 km distance
    2 July: 44 000km (like circumference of Earth)
    9 July: 19 000km
    15 July: 8 043km 67P will be (10 pixel)
    23 July: 3459km – that’s when 67P is fully resolved by the camera => Nucleus Rotation Rate, Shape model
    31 July: 67P (100 pixel)
    NAC and NAVCAM
  • 7 Aug: 100km Arrival at 67P – Inauguration of the Press Centre at ESOC
    23 Aug: Global mapping (orbit 20km radius) to characterise 67P (mass, volume, density …)
    POTENTIAL landing site
    11 Sep: Close observation (orbit 10km radius) – Landing site definition
    Science goal: Characterise 67P
    Ops goal: Define potential landing sites
  • October:Close observation (circular orbit 10km)
    Landing site selection
    press conference ESOC
    9 NovPermanent press centre at ESOC
    11 NovLanding
    High res images during descent
    Stereo panoramic images from surface
    Surface operations
  • With Rosetta we are in for some discoveries:
    What molecules does this frozen time capsule 67P bring to us from the time the Solar System formed? What does this mean for the formation itself?
    D/H ratio => Did Water come from Comets to Earth?
    Left/Right handed Organic Molecules => Did Comets bring the building bricks of Life to Earth?
    The more data the instruments on Rosetta and Philae are gathering the more we will be in a position to answer those questions
  • Let’s keep in mind:
    This has never been done before. Nobody has tried to rendezvous and escort a comet. Nobody has so far managed to land on a comet.
    We are going to see some pretty new things.
    Expect the Unexpected.
  • You may have seen this one already.
    It is the first video out of four that will promote the social media competition
  • The idea is very basic and simple to implement:
    We invite people to film themselves shouting “Wake up, Rosetta!”
    Everybody has been through this, to wake someone up in the morning.
    If you have kids you know that can be a mission impossible but it also can be a lot of fun.
    It is the fun part that we are after.
  • Those selfies with the smartphone can be uploaded to facebook.com/RosettaMission
    No need to be on facebook. Uploads via you YouTube, Vine/Twitter and Instagram as of today.
    Any video published under the Hashtag WakeUpRosetta will be collected on the facebook.com/RosettaMission page.
    Upload as of today until 20 January.
    Public can vote and we will invite the winners to the landing event in November 2014 to ESOC.
    Everybody from European Union and ESA member states plus US and Canada older then 13 years as of today can participate.
  • Art Chmielevsky US Rosetta project
  • Upload of videos ends when Rosetta announces via its twitter account @esa_rosetta that it is awake.
    The ranking continues for another week to allow all videos to be ranked even those which have been uploaded on 20 January.
  • We all know what Rosetta is doing at 10 on 20 January.
    We wanted to know what people usually do on a Monday at 10 in the morning.
    This is a another of our videos announcing the wake up campaign.
  • Basically it is a whole day dedicated to Rosetta and comet science while we are waiting for the signal to come.
  • World First Rendezvous, Landing, Escort
    CometOrigin of the Solar System?
    Building blocks of life to Earth?
    Water to Earth?
    esa.int/rosetta
    @esa_rosetta
    Facebook.com/RosettaMission
    #WakeUpRosetta
    We are not flying alone:
    Rosetta is a ESA mission with contributions of its member states an NASA. The lander has been delivered by DLR, MPS, CNES and ASI.
  • ESA's Rosetta mission communications/PR campaign

    1. 1. ROSETTA COMMUNICATION Markus Bauer, Science Programme Communication Officer ESA Darmstadt 10 December 2013
    2. 2. ROSETTA COMMUNICATION
    3. 3. ROSETTA COMMUNICATION MISSION HIGHLIGHTS 2014 20 January 21 May July August October November December Wake up Rendezvous Manoeuvre Regular delivery of comet images Comet orbit insertion manoeuvre Landing site selection Landing Comet escort phase
    4. 4. ROSETTA COMMUNICATION
    5. 5. ROSETTA COMMUNICATION HIGHLIGHTS MAY 21 JUNE 4 20 Burn 1 to 1 000 000km first sight of comet 67P (inside 1 pixel) Burn 2 to 400 000km First image of 67P (1 pixel) Burn 3 to 163 000km Activity level and gas production Plasma environment D/H ratio
    6. 6. ROSETTA COMMUNICATION HIGHLIGHTS
    7. 7. ROSETTA COMMUNICATION HIGHLIGHTS JULY 2 9 15 23 31 Burn 1 to 44 000km Burn 2 to 19 000km Burn 3 to 8 043km, 67P (10 pixels) Burn 4 to 3459km, 67P resolved Nucleus Rotation Rate, Shape model 67P (100 pixels) First surface features
    8. 8. ROSETTA COMMUNICATION HIGHLIGHTS
    9. 9. ROSETTA COMMUNICATION HIGHLIGHTS AUGUST 7 23 Comet approach to 100km Inauguration of Press Centre at ESOC Global mapping (orbit 20km distance) 67P characterised (mass, volume, density …) Potential landing site selection SEPTEMBER 11 Close observation (orbit 10km distance) Landing site definition
    10. 10. ROSETTA COMMUNICATION HIGHLIGHTS
    11. 11. ROSETTA COMMUNICATION HIGHLIGHTS OCTOBER NOVEMBER 9 11 Close observation (orbit 10km distance) Landing site selection Press conference ESOC Permanent press centre at ESOC Landing High res images during descent Stereo panoramic images from surface Surface operations
    12. 12. ROSETTA COMMUNICATION HIGHLIGHTS
    13. 13. ROSETTA COMMUNICATION HIGHLIGHTS DECEMBER Escort phase Closest approach to Sun August 2015
    14. 14. ROSETTA COMMUNICATION HIGHLIGHTS
    15. 15. ROSETTA COMMUNICATION MISSION HIGHLIGHTS 2014 20 January 21 May July August October November December Wake up Rendezvous Manoeuvre Regular delivery of comet images Comet orbit insertion manoeuvre Landing site selection Landing Comet escort phase
    16. 16. ROSETTA WAKE UP
    17. 17. ROSETTA WAKE UP COMMUNICATION
    18. 18. ROSETTA WAKE UP COMMUNICATION SOCIAL MEDIA COMPETITION Start: Today 10 December PRESS CONFERENCE 20 January 09.30 UT / 10.30 CET
    19. 19. ROSETTA WAKE UP SOCIAL MEDIA SOCIAL MEDIA COMPETITION Short video shouts “Wake up, Rosetta!”
    20. 20. FACEBOOK.COM/ROSETTAMISSON YouTube, Vine/Twitter, Instagram #WakeUpRosetta
    21. 21. ROSETTA WAKE UP COMMUNICATION
    22. 22. ROSETTA WAKE UP SOCIAL MEDIA § SOCIAL MEDIA COMPETITION Short video shouts “Wake up, Rosetta!” Competition ends 20 January @esa_rosetta
    23. 23. ROSETTA WAKE UP SOCIAL MEDIA
    24. 24. ROSETTA WAKE UP PRESS CONFERENCE § WAKE UP PRESS CONFERENCE 20 January, 10.30 CET, ESOC - how Rosetta wakes up - when the signal should arrive - science - operational challenges - Interview opportunities - arrival of the signal
    25. 25. ROSETTA – TAKE AWAY POINTS World First Rendezvous, Landing, Escort Comet Origin of the Solar System? Building blocks of life to Earth? Water to Earth? esa.int/rosetta @esa_rosetta Facebook.com/RosettaMission #WakeUpRosetta
    26. 26. THANK YOU! Markus Bauer, Science Programme Communication Officer ESA Darmstadt 10 December 2013

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