Grasping a better understanding of innovation and its various forms. Learning what innovation is and what is not by tackling famous myths about innovation. Understand the importance of innovation and lesson we can take a way.
“Implementing new ideas that create value”
INNOVATION is …
- Innovation Network, USA
So how is
in a new context
to create value
The Story of the Zipper
Elias Howe Patent for “Automatic Continuous Clothing Closure”
Focused on sewing machine invention
Sundbäck received patent for "Separable Fastener” & manufactured at UFC
B. F. Goodrich Company used it on its rubber boots & tobacco pouches
Renamed the device “Zipper”
Defeated the “button” for promoting self-reliance for children & ease of use
Zipper started being used in clothes & fashion
Became a standard in clothing, luggage & leather goods
Most recent innovation of zippers opens from both ends
Judson invented “Clasp Lockers”
Walker, a business man helped him build “Universal Fastener Company” (UFC) & Judson improves design to “C-curity”
Forms of Innovation
INNOVATE the PIZZA!
Innovate your pizza business using any form(s) of innovation
How it generates revenue?
What’s the idea & form(s) of innovation?
What value is added to customer?
World’s Best Designed Pizza Box
Innovation is experimental & non-methodological
MYTH #4: All Innovation is Good
Alfred Nobel (1833-1896)
Safer Explosives in Mining
Innovation creates value, but to whom?!
MYTH #5: People Adopt New Ideas
Galileo Galilei (1564-1642)
Fear of trying new things
Costly to change
Time (20+ years)
Solves their problem
Majority of Users
Proven to work
People naturally resist change