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New Tools, Skills & Mindsets for Strategy & Innovation
Based on
A BETTER BUSINESS
Emad Saif
Entrepreneurship Educator
www....
CONTENT
1. DESIGN OVERVIEW
2. The DOUBLE LOOP
3. THE DESIGNER SKILLS
4. THE DESIGNER TOOLS
5. THE BOOK
DESIGN
OVERVIEW
1
DESIGN
DESIGN IS A DISCIPLINED APPROACH
TO SEARCHING, IDENTIFYING, AND
CAPTURING VALUE
“
”
BUSINESS DESIGN
Today we can design our business
better and smarter!
We can create the
conditions by which
businesses thri...
DESIGNERS
OBSERVED
THAT …
Every project,
product, company,
change, or idea starts
with a point of view.
POINT OF
VIEW
It’s important what you
see and how it changes
with time in a non-linear
fashion
POINT OF
VIEW
THE
DOUBLE LOOP
Putting that at the center
of the design process led
to the creation of …
THE
DOUBLE LOOP
2
THE
DOUBLE
LOOP
The double loop takes your point of view
into account, while adding rigor and
continuity to the design pro...
THE
DOUBLE
LOOP
This means your point of view is always
informed by understanding which will spark
new ideas, further enha...
THE
DOUBLE
LOOP
These ideas are prototyped and validated
to test and measure their effectiveness.
validate prototype
THE
DOUBLE
LOOP
This in turn further informs your point of view
and enables you to execute your ideas
successfully.
PREPARE
POINT OF
VIEW
UNDERSTANDIDEATE
PROTOTYPEVALIDATE
SCALE
THE
DOUBLE
LOOP
has 7 elements
THE
DOUBLE LOOP
PREPARE
Design is a team sport
that requires preparation
to be done well
PREPARE
THE
DOUBLE LOOP
Design is human. The
journey you take will help
to inform your point of
view going forward
POINT OF
VIEW
P...
THE
DOUBLE LOOP
The design journey starts
with the customer,
context and your
business. Understanding
these is the key to ...
THE
DOUBLE LOOP
There is no single right
solution. Ideation will
enable you and your
team to unlock and build
upon each ot...
THE
DOUBLE LOOP
At some point your ideas
must see the light of day.
Prototyping is about
bringing your ideas to life
so th...
THE
DOUBLE LOOP
Ideas are just thoughts
based on assumptions. To
understand where true
values lies, you must test
your ide...
THE
DOUBLE LOOP
Design journeys are
iterative, cyclical, and
designed to scale from
small projects to
organization-wide cu...
THE
DESIGNER SKILLS
3
THE DESIGNER SKILLS
There are 8 key important
skills every great designer
needs to design a smarter
business.
THE SKILLS
• Facilitation
• Managing Energy
• Dare to Step Up
• Observation
• Questioning
• Ideation
• Prototyping
• Valid...
THE SKILLS
• Facilitation
• Managing Energy
• Dare to Step Up
• Observation
• Questioning
• Ideation
• Prototyping
• Valid...
THE SKILLS
• Facilitation
• Managing Energy
• Dare to Step Up
• Observation
• Questioning
• Ideation
• Prototyping
• Valid...
THE SKILLS
• Facilitation
• Managing Energy
• Dare to Step Up
• Observation
• Questioning
• Ideation
• Prototyping
• Valid...
THE SKILLS
• Facilitation
• Managing Energy
• Dare to Step Up
• Observation
• Questioning
• Ideation
• Prototyping
• Valid...
THE SKILLS
• Facilitation
• Managing Energy
• Dare to Step Up
• Observation
• Questioning
• Ideation
• Prototyping
• Valid...
THE SKILLS
• Facilitation
• Managing Energy
• Dare to Step Up
• Observation
• Questioning
• Ideation
• Prototyping
• Valid...
THE SKILLS
• Facilitation
• Managing Energy
• Dare to Step Up
• Observation
• Questioning
• Ideation
• Prototyping
• Valid...
THE
DESIGNER TOOLS
4
THE DESIGNER TOOLS
There are 20 useful tools to
help designers design a
better business.20
The TOOLS
THE
BOOK
5
www.designabetterbusiness.com
Thank You
emadsaif.comEmad Saif Educator & Entrepreneur @esaif
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Design a Better Business

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A great look on designing startups from a designers' perspective based on the new book "Designing A Better Business" by Patrick van der Pluijm & Maarten van Lieshout.

Design a Better Business

  1. 1. New Tools, Skills & Mindsets for Strategy & Innovation Based on A BETTER BUSINESS Emad Saif Entrepreneurship Educator www.emadsaif.com DESIGN
  2. 2. CONTENT 1. DESIGN OVERVIEW 2. The DOUBLE LOOP 3. THE DESIGNER SKILLS 4. THE DESIGNER TOOLS 5. THE BOOK
  3. 3. DESIGN OVERVIEW 1
  4. 4. DESIGN DESIGN IS A DISCIPLINED APPROACH TO SEARCHING, IDENTIFYING, AND CAPTURING VALUE “ ”
  5. 5. BUSINESS DESIGN Today we can design our business better and smarter! We can create the conditions by which businesses thrive, grow, and evolve in the face of uncertainty and change.
  6. 6. DESIGNERS OBSERVED THAT … Every project, product, company, change, or idea starts with a point of view.
  7. 7. POINT OF VIEW It’s important what you see and how it changes with time in a non-linear fashion
  8. 8. POINT OF VIEW THE DOUBLE LOOP Putting that at the center of the design process led to the creation of …
  9. 9. THE DOUBLE LOOP 2
  10. 10. THE DOUBLE LOOP The double loop takes your point of view into account, while adding rigor and continuity to the design process. point of view
  11. 11. THE DOUBLE LOOP This means your point of view is always informed by understanding which will spark new ideas, further enhancing your point of view. ideate understand
  12. 12. THE DOUBLE LOOP These ideas are prototyped and validated to test and measure their effectiveness. validate prototype
  13. 13. THE DOUBLE LOOP This in turn further informs your point of view and enables you to execute your ideas successfully.
  14. 14. PREPARE POINT OF VIEW UNDERSTANDIDEATE PROTOTYPEVALIDATE SCALE THE DOUBLE LOOP has 7 elements
  15. 15. THE DOUBLE LOOP PREPARE Design is a team sport that requires preparation to be done well PREPARE
  16. 16. THE DOUBLE LOOP Design is human. The journey you take will help to inform your point of view going forward POINT OF VIEW POINT OF VIEW
  17. 17. THE DOUBLE LOOP The design journey starts with the customer, context and your business. Understanding these is the key to design something better UNDERSTAND UNDERSTAND
  18. 18. THE DOUBLE LOOP There is no single right solution. Ideation will enable you and your team to unlock and build upon each others’ ideas IDEATE IDEATE
  19. 19. THE DOUBLE LOOP At some point your ideas must see the light of day. Prototyping is about bringing your ideas to life so that you can learn from them PROTOTYPE PROTOTYPE
  20. 20. THE DOUBLE LOOP Ideas are just thoughts based on assumptions. To understand where true values lies, you must test your ideas and measure the results VALIDATE VALIDATE
  21. 21. THE DOUBLE LOOP Design journeys are iterative, cyclical, and designed to scale from small projects to organization-wide culture norms SCALE SCALE
  22. 22. THE DESIGNER SKILLS 3
  23. 23. THE DESIGNER SKILLS There are 8 key important skills every great designer needs to design a smarter business.
  24. 24. THE SKILLS • Facilitation • Managing Energy • Dare to Step Up • Observation • Questioning • Ideation • Prototyping • Validation LEARN TO MANAGE ENERGY - To maximize output, the team must feel energized. “Energy,” in this case, describes how willing and able people are to contribute. MORE THAN A MEETING – About facilitating not just a discussion or a meeting; it’s about facilitating the whole process. WEAR THE RIGHT HAT AT THE RIGHT TIME - There are times to be utterly optimistic and there are times to be critical. VISUAL FACILITATION - Capturing the arguments on a big flip chart, big enough for all the participants to read is very effective and sticks better.
  25. 25. THE SKILLS • Facilitation • Managing Energy • Dare to Step Up • Observation • Questioning • Ideation • Prototyping • Validation TIME MANAGEMENT - The best trick for time management is to put the participants in charge of keeping time to become efficient. PUSH Actions - Moving into the group, putting words into people’s mouths, making the group jump through formal hoops and structures, and arguing. PULL Actions - Taking a step back, not immediately having an answer, being silent, and asking honest, open questions. HOLDING THE MARKER – Means you have the power to frame the discussion and to move on.
  26. 26. THE SKILLS • Facilitation • Managing Energy • Dare to Step Up • Observation • Questioning • Ideation • Prototyping • Validation STICK TO YOUR BELIEFS - If you don’t how can you ever trust others to do so? DARE TO BE YOURSELF – Show up at your job the same as you would show up in your private life. GO BEYOND YOURSELF EVERYDAY – Oonly then do we commit ourselves to growth.
  27. 27. THE SKILLS • Facilitation • Managing Energy • Dare to Step Up • Observation • Questioning • Ideation • Prototyping • Validation BE A FLY ON THE WALL - A good way to think about observation is to act like a fly on the wall, observing people in their natural habitat, finding the key moments in their lives. DON’T GO EMPTY-HANDED - Before you venture out to observe your customers, you’ll need to do a bit of planning. First off , define the subject of your observation before you go. LEAVE YOUR POINT OF VIEW – Don’t judge when you start exploring and observing. Leave your point of view and assumptions at the door and accept different perspectives.
  28. 28. THE SKILLS • Facilitation • Managing Energy • Dare to Step Up • Observation • Questioning • Ideation • Prototyping • Validation QUESTION WHAT YOU SEE - Observing your customers in their natural habitats will tell you a lot about what they do, what they care about, and what decisions they make. ASKING THE RIGHT QUESTIONS - It’s not about the answers you get, but about asking the right questions. The right questions will always lead to interesting and telling conversations.
  29. 29. THE SKILLS • Facilitation • Managing Energy • Dare to Step Up • Observation • Questioning • Ideation • Prototyping • Validation START YOUR (CREATIVE) ENGINES - Generating lots of ideas with a team is easy if you know how to do it. It all comes down to facilitation. BUILD STEPPING-STONES - The more ideas you and your team put out there, the more chances you’ll have to make interesting connections and build ideas on top of other ideas. CREATE A RITUAL - It takes a bit of time even for an experienced creative to shift mental gears and get the creative juices flowing. USE A TOOL – There are lots of ideation tools that can help you and your team create many valuable ideas together.
  30. 30. THE SKILLS • Facilitation • Managing Energy • Dare to Step Up • Observation • Questioning • Ideation • Prototyping • Validation SKETCH IT FIRST - Sketching is a great way to feel your way around a prototype, approaching it quickly from different angles. KEEP IT SIMPLE - What if you had no budget and no time? What can you accomplish in 30 minutes or less? Funny enough, adding constraints to yourself will increase your ability to be creative. YOUR MATERIALS ARE AROUND YOU - In early prototyping, you don’t need fancy materials if you know what you want to test. Tinkering withoffice supplies, paper, and everything else at hand is usually all you need.
  31. 31. THE SKILLS • Facilitation • Managing Energy • Dare to Step Up • Observation • Questioning • Ideation • Prototyping • Validation FAIL EARLY, FAIL OFTEN - Your first idea will very likely not survive contact with a customer. You’ll need to learn and adapt, fast! PIVOT - When an experiment tells you that a fundamental assumption behind your idea is flawed, change the direction and pivot. PERSEVERE – When an experiment tells you that you are right about your assumption then move forward and tackle the next assumption. DO IT AGAIN – As a designer, validation of ideas never stops and you’ll keep learning new things about your customers that will tell you how to approach them even better.
  32. 32. THE DESIGNER TOOLS 4
  33. 33. THE DESIGNER TOOLS There are 20 useful tools to help designers design a better business.20
  34. 34. The TOOLS
  35. 35. THE BOOK 5
  36. 36. www.designabetterbusiness.com
  37. 37. Thank You emadsaif.comEmad Saif Educator & Entrepreneur @esaif

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