How to use this documentThe RHoK brand is a shorthand representation ofeverything the community stands for -- from ourpurpose and mission to the community values andpersonality. As we strive to expand our impactand global community, it is extremely importantthat we build a coherent global brand. A RHoKevent in Bangalore should have the same look andfeel as an event in Moscow. All members of ourcommunity – from our hackers to our sponsors –become part of the same global community.These guidelines are designed to provide theparameters necessary so that we keep aconsistent global identity. The more we canbuild a coherent global community, the morepotential impact we can have.
Why RHoK?Random Acts of Kindness: spontaneous, selfless actions done for the benefit of others whenever an opportunity presents itselfHacks: use of minimal resources and maximum brainpower to quickly and efficiently create solutions to interesting problemsRandom Hacks of Kindness: a global volunteer community of innovators building practical open technology to make the world a better place
Why RHoK?What began as a small initiativebetween Google, Microsoft,Yahoo!, HP, NASA and the WorldBank is now a global movementwith over 4000 participants in 50cities and 180 partners acrossgovernment, academic, corporateand NGO partners world-wide.
The RHoK LogoThe RHoK logo consists of three elements: (1) thegraphic symbol (2) the wordmark (3) the tagline. Thegraphic symbol and wordmark must always appeartogether. The tagline can only be removed from thelogo when it appears elsewhere on the printedmaterial (such as on the back of a T-shirt). Theapproved electronic art files are available from_______________. No modifications are permitted. (1) Graphic Twenty individual pixels form the RHoK logo, symbol represenIng the very foundaIon of technology in its simplest form (2) Wordmark The full name always accompanies the symbol (3) Tagline The tagline states our mission and always falls oﬀset under the logo
The RHoK LogoClearance The RHoK logo should always have a minimum clearance where no other logos or graphic treatments are to appear. This is deﬁned as the length and width of the pixelized “r” in the graphic symbol. This minimum space should be kept proporIonally to the size of the logo. Minimum Size When printed too small, the logo is not legible. The smallest size that the logo can be printed is 2.5” 2.5” Color Palate Color Pantone C M Y K R G B Web # The RHoK logo should always appear in blue on a Blue Pantone xxx 0 0 0 0 0 0 0 000000 background that allows the logo color to appear Gray clearly. Express permission is required to print the RHoK logo in colors other than blue. The only Gold excepIon is the winner T-‐shirts where RHoK Silver appears in gold. That design is available to all event organizers or upon request. Bronze
Brand Guidelines:Branding Examples T-‐Shirt Water BoZle SIcker
Brand Guidelines: Incorrect Usage Graphic device without wordmark
Brand Guidelines: Event NamingOnly approved event names and logos may be used. Eventsare named using the convention of RHoK [City Name] (e.g.“RHoK Bangalore”). A location-specific RHoK logo will beprovided for each event, which should be used in promotingthe event. These should not be created locally.This is the only instance where the RHoK graphic devicemay be used without the RHoK wordmark.
Approvals & LegalUse of the RHoK logo:• The RHoK logo can only be used for events that have received a license.• No one is permitted to use the RHoK brand in any way for an event without a license issued by RHoK. A license is good for a specific event on a specific date.Use of partner names & logos• The names and logos of the RHoK Core Partners (Microsoft, Google, Yahoo!, HP, NASA, The World Bank) CAN NOT be used in any way unless otherwise specified.