How can we do better?
UX First.
And third... and fifth...
How can we do better?
User-Centered Design
“A process in which the needs,
wants, and limitations of end users of
a product are given extensive
attention at each stage of the design
process.”
Wikipedia, “User-Centered Design” http://en.wikipedia.org/wiki/User-centered_design
There is no one true universal UX.
Facebook:
● Universal
● Human
● Clean
● Consistent
● Useful
● Fast
● Transparent
HTC One:
● Make it Mine
● Stay Close
● Discover the Unexpected
Luke Wroblewski, “Developing Design Principles”, http://www.lukew.com/ff/entry.asp?854