It’s all about staying connected. Facebook is about me and my history.
It’s about who a person is as a manifestation of their photos, friends and brand associations.
Users craft a personal brand identity from the content they share and the way in which they interact.
It creates a personal archive comprised of various media types, allowing users to see their brand story evolving over time.
Food For Thought is Erwin Penland's thought leadership platform.
The platform itself has been extended into quarterly client sessions, internal agency training programs, research and marketing trend presentations.