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KATSHAFER&JASONLANGWELL
UNITEDSTATESOFSPORTS:PART4
EPFFT
CANSPONSORSHIPSDELIVERFORYOURBRAND?
myths
six
EPFFT
SIXMYTHS
number one
AWARENESS ONLY
SIXMYTHS
number two
DOESN’T DELIVER MEASURABLE ROI
SIXMYTHS
number three
WHY PAY WHEN YOU CAN AMBUSH
SIXMYTHS
number four
REPUTATIONAL RISK
SIXMYTHS
number five
IT DOESN’T WORK FOR MY CATEGORY
SIXMYTHS
number six
I CAN’T AFFORD IT
10STEPSTOSPORTSSPONSORSHIPSUCCESS
10
EPFFT
10STEPSTOSPORTSSPONSORSHIPSUCCESS
number one
DO THE PROPER DUE DILIGENCE.
TRULY UNDERSTAND THE CONSUMER
AND WHAT MOTIVATES...
10STEPSTOSPORTSSPONSORSHIPSUCCESS
number two
MAKE SURE ANY SPONSORSHIP IS INTEGRATED
INTO AN OVERALL MARKETING PLAN.
10STEPSTOSPORTSSPONSORSHIPSUCCESS
number three
IDENTIFY WHAT MATTERS MOST.
10STEPSTOSPORTSSPONSORSHIPSUCCESS
number four
BUDGET FOR ACTIVATION.
10STEPSTOSPORTSSPONSORSHIPSUCCESS
number five
EXTEND THE REACH OF YOUR MESSAGE.
10STEPSTOSPORTSSPONSORSHIPSUCCESS
number six
CONTENT IS KEY.
10STEPSTOSPORTSSPONSORSHIPSUCCESS
number seven
MANAGE THE CONVERSATION.
10STEPSTOSPORTSSPONSORSHIPSUCCESS
number eight
SHOW YOUR PASSION.
10STEPSTOSPORTSSPONSORSHIPSUCCESS
number nine
CREATE GREAT EXPERIENCES.
10STEPSTOSPORTSSPONSORSHIPSUCCESS
number ten
STAY RELEVANT.
Erwin Penland - Proprietary and Confidential
FoodForThought
Food For Thought is Erwin Penland's thought leadership
platform...
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United States of Sports: 10 Steps to Sports Sponsorship Success

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As with any marketing campaign, brands must identify their key objectives and the key measures that will determine whether what they do is successful. Finding the right sponsorship and then activating it successfully requires brands to truly understand the consumer and what motivates them.

Published in: Business, Technology
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United States of Sports: 10 Steps to Sports Sponsorship Success

  1. 1. KATSHAFER&JASONLANGWELL UNITEDSTATESOFSPORTS:PART4 EPFFT
  2. 2. CANSPONSORSHIPSDELIVERFORYOURBRAND? myths six EPFFT
  3. 3. SIXMYTHS number one AWARENESS ONLY
  4. 4. SIXMYTHS number two DOESN’T DELIVER MEASURABLE ROI
  5. 5. SIXMYTHS number three WHY PAY WHEN YOU CAN AMBUSH
  6. 6. SIXMYTHS number four REPUTATIONAL RISK
  7. 7. SIXMYTHS number five IT DOESN’T WORK FOR MY CATEGORY
  8. 8. SIXMYTHS number six I CAN’T AFFORD IT
  9. 9. 10STEPSTOSPORTSSPONSORSHIPSUCCESS 10 EPFFT
  10. 10. 10STEPSTOSPORTSSPONSORSHIPSUCCESS number one DO THE PROPER DUE DILIGENCE. TRULY UNDERSTAND THE CONSUMER AND WHAT MOTIVATES THEM.
  11. 11. 10STEPSTOSPORTSSPONSORSHIPSUCCESS number two MAKE SURE ANY SPONSORSHIP IS INTEGRATED INTO AN OVERALL MARKETING PLAN.
  12. 12. 10STEPSTOSPORTSSPONSORSHIPSUCCESS number three IDENTIFY WHAT MATTERS MOST.
  13. 13. 10STEPSTOSPORTSSPONSORSHIPSUCCESS number four BUDGET FOR ACTIVATION.
  14. 14. 10STEPSTOSPORTSSPONSORSHIPSUCCESS number five EXTEND THE REACH OF YOUR MESSAGE.
  15. 15. 10STEPSTOSPORTSSPONSORSHIPSUCCESS number six CONTENT IS KEY.
  16. 16. 10STEPSTOSPORTSSPONSORSHIPSUCCESS number seven MANAGE THE CONVERSATION.
  17. 17. 10STEPSTOSPORTSSPONSORSHIPSUCCESS number eight SHOW YOUR PASSION.
  18. 18. 10STEPSTOSPORTSSPONSORSHIPSUCCESS number nine CREATE GREAT EXPERIENCES.
  19. 19. 10STEPSTOSPORTSSPONSORSHIPSUCCESS number ten STAY RELEVANT.
  20. 20. Erwin Penland - Proprietary and Confidential FoodForThought Food For Thought is Erwin Penland's thought leadership platform.   It began six years ago with a three-day annual symposium celebrating the intersection of food, creative thinking, entrepreneurialism and social responsibility through events, discussions and of course, dining.   The fully experiential gathering is crafted to inspire dialogue and debate among prominent entrepreneurs, business leaders and creative thinkers from around the country—showcasing how creativity is paramount to success in every organization, and in fact, in life.   The platform itself has been extended into quarterly client sessions, internal agency training programs, research and marketing trend presentations. For more information: Joe Saracino Chief Marketing Officer Erwin Penland joe.saracino@erwinpenland.com Erwin Penland erwinpenland.com @erwinpenland on Twitter and Instagram facebook.com/erwinpenland Food for Thought Conference foodforthoughtconference.com

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