Publish2.1i

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Presentation to the HK Publishing Industry, 第22屆印製大獎, AUG 10, 2010

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  • Publish2.1i

    1. 1. Publish 2.0 a exploration of Publishing in the web 2.0 age by erwin huang, vp HKITF add me @facebook erwinhuang presentation available @slideshare.net
    2. 2. the 2.0 consumer
    3. 3. the 2.0 consumer
    4. 4. it’s all about me
    5. 5. i want This!
    6. 6. i want it Now!! i want This!
    7. 7. i want it Now!!
    8. 8. i want it Now!! it want it Free!!
    9. 9. i want it Now!! it want it Free!! it want to share it with the world!!
    10. 10. i want it Now!! it want it Free!!
    11. 11. i want it Now!! it want it Free!! share = copy
    12. 12. i want it Now!! it want it Free!!
    13. 13. Are we doomed?
    14. 14. Are we doomed? if they want everything, but everything’s free? who’s to write anymore? who’s to sell anymore?
    15. 15. who’s more likely..
    16. 16. who’s more likely.. just my opinion.. not represent the view of the organizer..
    17. 17. who’s more likely.. just my opinion.. not represent the view of the organizer..
    18. 18. who’s more likely.. just my opinion.. not represent the view of the organizer..
    19. 19. who’s more likely.. just my opinion.. not represent the view of the organizer..
    20. 20. Web 2.0
    21. 21. Web 2.0 Consumer Generated Content Long Tail Network Media/Coummunity Facebook and Twitter Mobile
    22. 22. Web 2.0 Consumer Generated Content Long Tail Network Media/Coummunity Facebook and Twitter Mobile
    23. 23. Web 2.0 Consumer Generated Content Long Tail Network Media/Coummunity Facebook and Twitter Mobile
    24. 24. A Changing Marketplace
    25. 25. A Changing Marketplace
    26. 26. A Changing Marketplace
    27. 27. Disruptive Technologies • From Translation to Transformation
    28. 28. Translation
    29. 29. Translation
    30. 30. Translation • Kill Less Trees • Searchable • Light, read anywhere • Multimedia
    31. 31. Translation • Kill Less Trees • Searchable • Light, read anywhere • Multimedia
    32. 32. Transformation
    33. 33. Transformation
    34. 34. Transformation • From books to App • from one way to multiple ways • interact and immersive
    35. 35. Transformation • From books to App • from one way to multiple ways • interact and immersive
    36. 36. Transformation • From books to App • from one way to multiple ways • interact and immersive
    37. 37. Transformation • From books to App • from one way to multiple ways • interact and immersive
    38. 38. What Works? iTune, largest Music, Game store
    39. 39. What Works? Books the Kindle Experience
    40. 40. Bite size snack..
    41. 41. Bite size snack.. US$0.99 Magic Price Games/Songs/TVShow US$9.99 books
    42. 42. What Works better?
    43. 43. What Works better?
    44. 44. What Works better?
    45. 45. kkbox HK$49/ month unlimited songs What Works better?
    46. 46. What Works Better?
    47. 47. What Works Better?
    48. 48. Safari Bookstore US$25/month unlimited IT Books What Works Better?
    49. 49. Buffet.. all you can eat
    50. 50. Publish 2.0 Rethink!
    51. 51. Publish 2.0 Rethink! Process Product Service Customer Delivery Everything but remember your Value Proposition
    52. 52. Publish 2.0 Rethink! Process Product Service Customer Delivery Everything but remember your Value Proposition
    53. 53. Publish 2.0 How do i get there!
    54. 54. Publish 2.0 How do i get there! •Publish Process 1.0
    55. 55. Publish 2.0 How do i get there! •Publish Process 1.0
    56. 56. Publish 2.0 How do i get there! •Publish Process 1.0 Write
    57. 57. Publish 2.0 How do i get there! •Publish Process 1.0 Write Edit
    58. 58. Publish 2.0 How do i get there! •Publish Process 1.0 Write Edit Design
    59. 59. Publish 2.0 How do i get there! •Publish Process 1.0 Write Edit Design Print
    60. 60. •e.g. a Travel book •Book Translated: Lonely Planet •Image, just like being there: Sightsee •Interactivity: Facebook integration •Web integration •GPS integration •Call, Book hotel and restaurant
    61. 61. Publish 2.0 How do i get there! •e.g. a Travel book •Book Translated: Lonely Planet •Image, just like being there: Sightsee •Interactivity: Facebook integration •Web integration •GPS integration •Call, Book hotel and restaurant
    62. 62. Publish 2.0 How do i get there! •Publish Process 2.0 •Product Design •Customer Centricity •User Experience •e.g. a Travel book •Book Translated: Lonely Planet •Image, just like being there: Sightsee •Interactivity: Facebook integration •Web integration •GPS integration •Call, Book hotel and restaurant
    63. 63. Publish 2.0 How do i get there! •Publish Process 2.0 •Product Design •Customer Centricity •User Experience •e.g. a Travel book •Book Translated: Lonely Planet •Image, just like being there: Sightsee •Interactivity: Facebook integration •Web integration •GPS integration •Call, Book hotel and restaurant
    64. 64. Publish 2.0 Model
    65. 65. Publish 2.0 Model •Model •Service vs Product
    66. 66. Publish 2.0 Model •Model •Service vs Product
    67. 67. Publish 2.0 Model •Model •Service vs Product per download +DRM
    68. 68. Publish 2.0 Model •Model •Service vs Product per download +DRM
    69. 69. Publish 2.0 Model •Model •Service vs Product per download +DRM License + Fair play
    70. 70. Publish 2.0 Model •Model •Service vs Product per download +DRM License + Fair play
    71. 71. Publish 2.0 Model •Model •Service vs Product per download +DRM License + Fair play
    72. 72. Publish 2.0 Model •Model •Service vs Product per download +DRM License + Fair play Buffet, Subsription + All you can eat
    73. 73. Publish 2.0 How do i get there!
    74. 74. Publish 2.0 How do i get there! •Distribution, payment •Appstore, bundle, viral •e.g. Old store •Appstore •in App Store (Marvel)
    75. 75. Publish 2.0 How do i get there! •Distribution, payment •Appstore, bundle, viral •e.g. Old store •Appstore •in App Store (Marvel)
    76. 76. Publish 2.0 How do i get there! •Distribution, payment •Appstore, bundle, viral •e.g. Old store •Appstore •in App Store (Marvel)
    77. 77. Food for Thought
    78. 78. Food for Thought Bite Size vs Buffet
    79. 79. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King?
    80. 80. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King?
    81. 81. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King? Who owns the customer wins!
    82. 82. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King? Who owns the customer wins! Print model vs License Model
    83. 83. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King? Who owns the customer wins! Print model vs License Model Book as a Service
    84. 84. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King? Who owns the customer wins! Print model vs License Model Book as a Service Books as part of Training/Course
    85. 85. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King? Who owns the customer wins! Print model vs License Model Book as a Service Books as part of Training/Course Magazine as a App
    86. 86. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King? Who owns the customer wins! Print model vs License Model Book as a Service Books as part of Training/Course Magazine as a App Think Mobile
    87. 87. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King? Who owns the customer wins! Print model vs License Model Book as a Service Books as part of Training/Course Magazine as a App Think Mobile think APRU vs Unit price
    88. 88. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King? Who owns the customer wins! Print model vs License Model Book as a Service Books as part of Training/Course Magazine as a App Think Mobile think APRU vs Unit price Customer Creation
    89. 89. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King? Who owns the customer wins! Print model vs License Model Book as a Service Books as part of Training/Course Magazine as a App Think Mobile think APRU vs Unit price Customer Creation Viral Marketing
    90. 90. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King? Who owns the customer wins! Print model vs License Model Book as a Service Books as part of Training/Course Magazine as a App Think Mobile think APRU vs Unit price Customer Creation Viral Marketing Community
    91. 91. Food for Thought Bite Size vs Buffet Frictionless distribution, Kill Less Tree, Content is King? Channel is King? Who owns the customer wins! Print model vs License Model Book as a Service Books as part of Training/Course Magazine as a App Think Mobile think APRU vs Unit price Customer Creation Viral Marketing Community think about the Consumer
    92. 92. Summary dawn of the Consumer 2.0 Rethink Value Proposition what are u offering

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