Mobilelink present ICT Awards 10_08


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Mobile Link is a new project we are working on, its mission is to bring a More Active Lifestyle for the elderly people in HK

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Mobilelink present ICT Awards 10_08

  1. 1. Mobile Link Service 隨身寶服務 Presentation for ICT Awards 2008 17 October 2008
  2. 2. In 1996, an unexpected cold spell caused more than 100 elderly citizens living alone died at home.
  3. 3. Personal Emergency Link Service – 一線通平安鐘 Simple technology has provided a Reliable Solution. Remote 24 hour operation call centre Main Unit
  4. 4. <ul><ul><li>we have </li></ul></ul><ul><ul><ul><li>Rendered 2.85 million times of emergency assistance </li></ul></ul></ul><ul><ul><ul><li>Saved 162,615 lives by sending them to hospitals for timely rescue </li></ul></ul></ul><ul><ul><ul><li>Provided a peace of mind to 118,054 users & their families </li></ul></ul></ul>12 years later….. together with our network of partners,
  5. 5. Aging Population <ul><li>New Factors </li></ul><ul><li>An Aging Society </li></ul><ul><ul><li>More People with Special Needs </li></ul></ul><ul><ul><li>Mobility </li></ul></ul><ul><li>Changing Consumption model </li></ul><ul><ul><li>Fixed line vs Mobile </li></ul></ul>
  6. 6. Emerging Market Needs & Lifestyle Changes Outdoor Safety for a New Generation of Senior & Very Senior Citizens in Hong Kong More chronic & degenerative diseases More living alone Less relatives Childless More demented More active Pursuit of more independence More educated More used to mobile telecommunication Higher life expectancy More mobility Wealthy Baby-boomers
  7. 7. Another Creative Solution … <ul><li>Mobile Link Service (MLS) </li></ul>Advanced Technology Affordable Cost VS + Caring Services
  8. 8. Social Mission of MLS <ul><li>Enable a mobile lifestyle </li></ul><ul><li>Render mission critical outdoor emergency assistance </li></ul><ul><li>Foster active aging in community </li></ul><ul><li>Promote a safe and caring community </li></ul>
  9. 9. How MLS Works? A live demo
  10. 10. Project Overview Target Customers People with Special Needs Active seniors aged > 60 Technical Partners Community Partners Charitable Partners
  11. 11. How MLS Works? Help me!!! Help me!!! 24-hour-operating Call Centre Voice communication, location tracking, Call Transfer Emergency SMS & Call Transmission Users’ Contact Persons Police Ambulance
  12. 12. Mobile Link Device Full-duplex voice communication Auto-answer Location searching & tracking Remote Volume Control RF Transmission Remote- Controlled Emergency Alarm One-touch Button Pull Pin
  13. 13. How simple technology can help? Messaging UI Digital map GSM Network Mobile Link Device Short range RF Integrated mature and effective technologies for emergency assistance both indoor and outdoor positioning 24-hour-operating Call Centre Short Message Service (SMS) GSM Voice Mobile Positioning Service (MPS)
  14. 14. Location Searching & Tracking
  15. 15. Service Impact Benefits to Citizens Outdoor Safety Active lifestyle in Old Age Reduce Welfare Burden Benefits to Community Sense of Belonging Promote Community Care Freedom to caregivers & elderly
  16. 16. <ul><li>Thank you very much! </li></ul><ul><li>Q & A Session </li></ul>
  17. 17. Other Reference Materials
  18. 18. CSL – Key Facts 1st mobile operator in HK certified by HK Q-Mark Service Scheme ‘ Service Industry Leader’ by HK Retail Management Association CSL was awarded as the “Caring Company for 5 Consecutive Years&quot; by The Hong Kong Council of Social Service (2003-08) CSL & 1010 being awarded as Superbrand “ Hong Kong & Macau’s Merchant Integrity Award” for 4 consecutive years by Guangzhou Daily (2003 - 2007) <ul><li>HK Biggest mobile operator in terms of both number of users (2.6 million ie around one-third of total mobile users in HK) and value share </li></ul><ul><li>Fully digitized network implemented in 1993, offering world’s first underground railway mobile coverage in MTR </li></ul><ul><li>Operates a unique GSM/GPRS/EDGE/WCDMA/HSPA integrated mobile network which offers most comprehensive local mobile coverage </li></ul><ul><li>World-class expertise in mobile network planning and operations which differentiates CSL from other mobile operators in HK - first mobile operator in HK being accredited ISO9001-2000 for network operations and maintenance </li></ul><ul><li>Most reliable network with track record – zero incident of total network failure ever since CSL provides mobile services to general public in HK </li></ul><ul><li>Leadership in delivering innovative mobile services and mobile device customization </li></ul>“ Best In Class” Award in Asia Pacific Customer Services Consortium’s CRM Call Centre Benchmarking
  19. 19. People with Special Needs >60,000 demented seniors in HK (10% of people aged 70 or above), of which >10,000 are living in community Source: HK Police No. of Missing People Demented Seniors
  20. 20. People with Chronic Diseases Source: Thematic Household Survey Report No.21, Socio-demographic profile, health status and long-term care needs of older persons, October 2005 71% of old people in Hong Kong have been suffering from chronic diseases. : 1.4% Liver Diseases : 8.5% Ear/Nose/Throat Diseases : 1.6% Senile Dementia : 9.0% Osteoporosis : 1.7% Cancer : 14.8% Heart Diseases : 2.3% Nephraigia : 17.1% High Cholesterol : 3.3% Fractures : 21.8% Eye Diseases : 4.6% Gastric Diseases : 22.1% Diabetes : 5.1% Apoplexy/Stroke : 34.6% Arthritis : 6.0% Asthma : 55.6% Hypertension