Mobile Link Present Mobile Enterprise


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Presentation to IT Award of the Year Committee, @HKPC

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Mobile Link Present Mobile Enterprise

  1. 1. Mobile Link Service 隨身寶服務 Final Presentation for ICT Awards, Mobile Enterprise Presented by Erwin Huang November 2008
  2. 2. A little background… <ul><li>Instead of going through the same presentation: </li></ul><ul><li>Focus on: </li></ul><ul><ul><li>Business Model </li></ul></ul><ul><ul><li>Design Concept </li></ul></ul><ul><ul><li>Core Value </li></ul></ul><ul><ul><li>Core Competitive Strength </li></ul></ul><ul><ul><li>Philosophy behind System Design </li></ul></ul><ul><ul><li>Challenges </li></ul></ul>
  3. 3. For 12 years, simple technology has provided a reliable, sustainable & financially viable solution. Personal Emergency Link Service ( 一線通平安鐘 ) <ul><li>Key Challenge </li></ul><ul><li>Basing on a Existing </li></ul><ul><li>Successful Base </li></ul><ul><ul><li>Improve </li></ul></ul><ul><ul><li>Extend </li></ul></ul><ul><ul><li>Innovate </li></ul></ul>平安鐘 Remote 24x7x365 Call Centre Main Unit
  4. 4. Trusted PROVEN Experience and Recognitions <ul><li>Awarded Best NGO in Asia </li></ul>The Caring Company Award (2006/2007 ) Asia Pacific NGO Award (2005) Model of Social Enterprise (Hon Donald Tsang) (2007) Outstanding Partnership Project Award (2004 and 2005)
  5. 5. <ul><ul><ul><li>Self Sustaining Business Model </li></ul></ul></ul><ul><ul><ul><li>Core Business Breakeven for the last 10 Years </li></ul></ul></ul><ul><ul><ul><li>New Services Introduced Every Year </li></ul></ul></ul><ul><ul><ul><li>Loved and Trusted by the Community </li></ul></ul></ul><ul><ul><ul><li>Very Successful PR </li></ul></ul></ul><ul><ul><ul><li>Branding Recognized and Respected </li></ul></ul></ul><ul><ul><ul><li>Truly Save lives </li></ul></ul></ul><ul><ul><ul><li>Redefine Deliverables for a Social Enterprise </li></ul></ul></ul>Business Report Card Cash Cow A Star A Dog
  6. 6. Changing Demography = Silver Mkt <ul><li>Larger Senior Market: </li></ul><ul><ul><li>Our Parents.. Soon, Ourselves.. </li></ul></ul><ul><li>New Factors </li></ul><ul><ul><li>An Aging yet Educated and Middle class Society </li></ul></ul><ul><ul><li>More People with Special Needs </li></ul></ul><ul><ul><li>Changing Consumer Behavior </li></ul></ul><ul><ul><li>Demand Mobility </li></ul></ul><ul><li>New Segments: </li></ul><ul><ul><li>Kids Whereabouts </li></ul></ul><ul><ul><li>Demented, Special Needs </li></ul></ul>
  7. 7. New Project Mission: Enabling an Active Senior Lifestyle Safety + Mobility = Peace of mind
  8. 8. Introducing Mobile Link A Live Demo You can try..
  9. 9. <ul><li>Fortunately, she brings along with her Mobile Link Device and presses the one-touch button … </li></ul><ul><li>Operator Rachel of MLS Call Centre answers the call with the full duplex voice communication and tries to know more about Ng’s problems, checking her approximate location from digital map … </li></ul><ul><li>Upon Ng’s request, Rachel helps call the ambulance and police and contact Ng’s daughter, comforting her … </li></ul><ul><li>Rachel remotely triggers the emergency alarm to help policeman find her more easily … </li></ul><ul><li>Rachel talks to the policeman and ambulance staff through ML device, confirming to which hospital she should send Ng’s electronic patient record … </li></ul>Madam Ng is not feeling well. Her heart is beating very fast. MLS Call Center knows Rachel by name… Knows her history… Can help with her contacts Comforts the patient Tracks her whereabouts Notifies Emergency Officials for rescue Triggers the Buzzer to alert people nearby Sends ePR to hospitals
  10. 10. Designing a Simple User Experience A Happy Old Lady using a iPhone The Newest, Hippest Tech, for what use? A Simple but meaningful Experience..
  11. 11. The Mobile Link <ul><li>The Simple User Experience: Simple Message = Help is One Button away.. </li></ul><ul><li>Hiding everything behind the button </li></ul>Full-duplex voice communication Auto-answer Location searching & tracking Remote Volume Control RF Transmission Remote- Controlled Emergency Alarm One Button
  12. 12. Close at Hand, Ease at Heart.. Safety Communications User Experience..
  13. 13. Challenges ahead <ul><li>Execution, Execution, Execution! </li></ul><ul><li>System Stability and Earning Trust </li></ul><ul><li>MarCom Message </li></ul><ul><ul><li>Service Expectation management </li></ul></ul><ul><ul><li>No Cruise Missile Tech </li></ul></ul><ul><ul><li>Community Responsibility </li></ul></ul><ul><li>Improvement overtime </li></ul>
  14. 14. Business and Tech Roadmap Kid’s Market New Location Aware devices New Cruise Missile Tech Lowered Price Point
  15. 15. Bring more Teams to support Top Mobile operator <ul><li>Social Agencies Support </li></ul><ul><li>Government </li></ul><ul><ul><li>HA </li></ul></ul><ul><ul><li>Immigration.. </li></ul></ul><ul><li>Industry Associations and Leaders </li></ul><ul><li>More Business Leaders/Innovators </li></ul><ul><li>Media </li></ul>HKU Researches <ul><li>Top Brands </li></ul><ul><li>Top Network Coverage + Tech </li></ul><ul><li>Top HK Researches, Young and Creative team </li></ul>= Safety, Trust, Proven Save lives + Experienced Entrepreneurs Support
  16. 16. Vision Recap: Enabling an Active Senior Lifestyle Safety + Mobility = Peace of mind
  17. 17. More on Vision <ul><li>The Rise of Social Entrepreneurship.. (Peter Drucker 1996) </li></ul><ul><li>“Good Intention alone does not move mountains.. Bulldozer move mountains..” </li></ul><ul><li>Yesterday charity means writing a check.. </li></ul><ul><li>Now it means bringing in the best people to contribute to the society.. </li></ul><ul><li>The Paradox: </li></ul><ul><li>Professional yet Social (top people working for a social cause) </li></ul><ul><li>Social yet Professional (a social cause run by top people) </li></ul><ul><li>Self-sustain, Profitable for the society </li></ul><ul><li>Top Technology, yet Simple </li></ul>
  18. 18. <ul><li>Mobile Extension of a Proven Model </li></ul><ul><li>Nature Biz Extension to face a coming Market Change </li></ul><ul><li>Top Teams with Proven Experience </li></ul><ul><li>Simple and Superior User Experience = Peace of Mind </li></ul><ul><li>Innovative </li></ul><ul><ul><li>Business Model </li></ul></ul><ul><ul><li>CRM System Design for Social Service, </li></ul></ul><ul><ul><li>Social + Entrepreneurship </li></ul></ul><ul><li>Active Senior Lifestyle </li></ul>Summary
  19. 19. <ul><li>Q & A Session </li></ul>06/06/09 Thank you very much! See you at our official launch on 30 November 2008!
  20. 20. How Mobile Link works? Help me!!! 24x7x365-Call Centre Voice communication, location tracking, Call Transfer Emergency SMS & Call Transmission Users’ Contact Persons Police Ambulance
  21. 21. Social Mission of MLS <ul><li>Enable a mobile lifestyle </li></ul><ul><li>Render mission critical outdoor emergency assistance </li></ul><ul><li>Foster Active aging in community </li></ul><ul><li>Promote a safe and caring community </li></ul>
  22. 22. Next Creative, Sustainable & Financially Viable Solution … <ul><li>Mobile Link Service </li></ul>Advanced Telecomm Technology from Commercial Sector Emergency Support & Care Services from SCHSA + Affordable Service to Improve Lifestyles of Senior Citizens A demand-driven innovative product to be launched on 30 November 2008
  23. 23. Target Customers People with Special Needs Active seniors aged > 60