1.
The Importance of Digital Marketing For
Your Business
Digital marketing is definitely more inexpensive than traditional offline
marketing strategies
Erwin Fiebig

2.
It’s good news
• The digital innovation has connected the world in recently unforeseen ways,
and when it comes to advertising your product or service, that is very great
news. But why is digital marketing so important for your business? Because it
is fast changing its more traditional counterparts, which in the area of just a
few years might be gone absolutely.
There are other factors you need to fully grasp digital marketing for your
business right now:
Erwin Fiebig

3.
The reach
• While fewer and fewer persons are buying print magazines, more and
more people – of every age and creation and belonging to every sociol-
economic group – are converting on laptops, iPads and smartphones.
Statistics show that in a nation like Australia, almost everyone – more than
90% of the population – are now online. That’s an horrible lot of potential
customers, all within your understand.
Erwin Fiebig

4.
It’s faster
• As easily as you can click a mouse button, you can be digitally marketing
your item to a specifically-focused audience. And not just that, by seated
in the driver’s seat of your website, Facebook, Twitter and LinkedIn
accounts, you can stay in command and make sure that changes of
method in your mind can be immediately delivered to your customers
without including a sluggish and costly middle-man.
Erwin Fiebig

5.
It’s more affordable
• Before, you would market your company in costly traditional ways, such as
in phone books and sites, and even in magazines, newspapers and on
radio and television. But your clients are now online, studying not only
about the world but the items they want to buy via things like Google
search and Facebook. That is not only best news for your hip pocket – with
online marketing costing a mere tiny proportion of traditional marketing
Erwin Fiebig

6.
It allows you to get creative
• With classic marketing, those with the greatest budgets won the day and
the customer. But digital marketing not only ranges the playing field when
it comes to the more inexpensive outlets of today, it enables you to get
creative. Now, high imagination and inspiration allows you to out-
strategise and out-research your opponents with much bigger budgets by
using innovative ideas and clever content, with blogs not only keeping
your viewers entertained, engaged and up-to-date but your all-important
SEO value as high as feasible.
Erwin Fiebig

7.
It connects you with your customers
• Social media solutions in particular allow you to cut via the usual
marketing hype and link directly with your customers. Interesting and
interacting with present and prospective clients, for example via
comments sections, not only develops your brand and offers you fast
access to honest feedback, it enables you to develop real and genuine
connections with your clients, gaining their trust and getting instant
suggestions to their ‘friends’. It also provides you a direct line to your
targeted demographic, and an chance to simply ask them a question and
get an honest, uncensored answer, because beneficial criticism can be
even more useful than compliments.
Erwin Fiebig

8.
You know exactly what is going on
• The speed, cost and imagination aside, the large benefit of digital
marketing is the level of responses it gives you, coupled with the many
levers of flexibility you can then implement to making your campaigns
even more effective. As the complexity of the various digital marketing
platforms improves, so too does the amount of data that feeds back to
you about the effect of those strategies. While traditional marketing forms
needed you to do ultra-expensive market and customer research, digital
results are now fed back to you with amazing accuracy and detail, and in
real time, enabling you to regularly tweak and perfect the way your
message is provided to potential customers. And it’s not just things like
sophisticated digital analytics, but the simple marketing of a ‘hashtag’ that
will give you immediate insight into what people think and are saying
about you, and what they want you to do in another way.
Erwin Fiebig