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  1. SXSW 2009 Erwin Blom •Lessons •Trends •Opinions Monday, March 23, 2009
  2. Our Business? Customer Service Tony Shieh / Zappos •Happy customers make happy buyers •Happy buyers means word of mouth •Word of mouth is marketing •Service costs are marketing costs •What is best for the customer is best for the company Monday, March 23, 2009
  3. Customer = King Charlene Li / ex Forrester •Turn your structure upside down •Mine data for a better experience •Social networks will be like air •Open networks will be the new norm. So consider how you will open your business. Monday, March 23, 2009
  4. Designing For Derek Powazek The Knowledge Of The Crowd •Diversity / Large diverse groups •Independence / Small simple tasks •Decentralization / Design for selfishness •Aggregation Monday, March 23, 2009
  5. Making Whuffy. It’s All About Trust •Listen •Be part of the community you work for •Create amazing experiences •Embrace the chaos Tara Hunt •Find your higher purpose •The more Whuffy you give the more you get Monday, March 23, 2009
  6. Build Relationships, One At A Time •Internet is about relationships •Relationships take time •Build them, one at a time •Persons are the new microbrands Guy Kawasaki Monday, March 23, 2009
  7. Wat Can Startups Learn From Obama? •Have an opponent! Against status quo. •Think like a movement •Be open & authentic •Measure! •Fail harder! •All politics is local Monday, March 23, 2009
  8. Free is the future •Production is cheap •Distribution is almost free Chris Anderson •Everything must have a free version •Money is in ads, premium, exclusives, etcetera •New businesses understand, the old have to adapt Monday, March 23, 2009
  9. The end of the newspaper? The end of journalism? Steven Johnson •Newspapers fade away •What will happen to journalism? •There is a future ... but ... •Profs and amateurs need to collaborate Monday, March 23, 2009
  10. Mobile is the next revolution •80% iPhone at SXSW •Facebook connect makes mobile social •Mobile is local •iPhone 3.0 ... Monday, March 23, 2009
  11. Kick ass mashups with punkrock api’s •Data wants to be free •Data wants to be combined •Api’s are a new way of distribution •Open up, but in control Monday, March 23, 2009
  12. Entrepeurs In The Belly Of The Beast •Keep it small. 10 week projects. •People are chaotic. That’s good! •Make way, leave room •Understand the company culture •Failing is good. He who doesn’t fail doesn’t try! Monday, March 23, 2009
  13. Essential? Culture! Tony Shieh / Zappos •Our culture is important •Every person has to breath the culture •Brand and culture are the same •Be transparent •‘Create fun and be a little weirdness’ Monday, March 23, 2009
  14. Erwin Blom The Crowds / Monday, March 23, 2009