Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
LEVEL 1<br />What it’s not<br />
LEVEL 1: What it’s not<br />Video games<br />
LEVEL 2<br />What it is<br />
LEVEL 1: What is it?<br />Definition<br />“The integration of the mechanics that make games fun and absorbing into non-gam...
LEVEL 1: What is it?<br />Example mechanics<br />Appointment dynamic<br />Achievement<br />Community collaboration<br />
LEVEL 1: What is it?<br />Haven’t we seen this all before?<br />Behavioural theories<br />Control theory<br />Cybernetics<...
LEVEL 1: What is it?<br />What’s in a name?<br />Gaming dynamics<br />Game mechanics<br />Serious games<br />Game theory<b...
LEVEL 1: What is it?<br />Hijacking the brain, or, “How does it work?”<br />Experience systems<br />Rapid, frequent feedba...
LEVEL 1: What is it?<br />“Facebook Addiction Disorder (FAD)”<br />
Status<br />Access<br />Power<br />Stuff<br />LEVEL 1: What is it?<br />Types of rewards/incentives<br />
LEVEL 1: What is it?<br />Incentives and rewards make the world go round<br />
LEVEL 1: What is it?<br />Flow<br />
LEVEL 1: What is it?<br />User/gamer types<br />Explorers (9%)<br />Killers (1%)<br />Socializers (80%)<br />Achievers (10...
BOSS BATTLE!<br />Pitfalls<br />
It’s difficult to engage everyone<br />
Rewards are not equivalent to achievement<br />
Limited participation bandwidth<br />
Unintended consequences / <br />Gaming the system<br />
Undermining intrinsic values and…<br />…interfering with social norms<br />
CONGRATULATIONS!!!<br />You defeated the Pitfall Boss!<br />
BONUS LEVEL<br />Examples<br />
BONUS LEVEL<br />Farmville<br />
BONUS LEVEL<br />Foursquare<br />
BONUS LEVEL<br />Klout<br />
LEVEL 3<br />Experiment<br />
LEVEL 3<br />Experiment<br />Overview<br />
LEVEL 3<br />Experiment<br />Sample<br />
Game mechanics included:<br />1. A virtual currency<br />2. Parallel goals <br />3. Badges <br />4. Progress bar <br />5. ...
Imagery e.g. simple vs. complex, words vs. graphics?<br />Cultural references vs. originality<br />Shirt cut e.g. trendy v...
Control<br />Experiment<br />LEVEL 3<br />Experiment<br />Results: Discussion content<br />
Number of posts<br />(average)<br />Control<br />Experiment<br />LEVEL 3<br />Experiment<br />Results: Number of posts<br />
Control<br />Experiment<br />n=25<br />n=30<br />LEVEL 3<br />Experiment<br />Results: User participation<br />
Control<br />Experiment<br />n=37<br />n=68<br />LEVEL 3<br />Experiment<br />Results: Community interaction<br />
MARKET RESEARCH CONSIDERATIONS<br />Interference with data integrity<br />Unsolicited responses<br />Surveys too complex f...
CONCLUSIONS<br />Gamification appears to work<br />Its more subtle that just making something look like a video game, and…...
Upcoming SlideShare
Loading in …5
×

BONUS LEVEL<br />Foursquare<br /> Gamification: Future or Fail?

73,404 views

Published on

BONUS LEVELFoursquare

  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • It was not useful for me.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • 1-Bom dia amigos,convido voces para conhecer nossos Servidores de Mu Online
    O Jogando.net/mu Servidores de Mu Online Season 6
    O jogando.net/mu faz sua Diversão com qualidade,há mais de 5 anos
    TODOS OS SERVERS ficam ON 24 horas por dia,
    São varios Server esperando por você .Totalmente atualizados.Venha se divertir de verdade.
    Sejam benvindos ao nosso Servidor.Estou sempre on a noite no Server Super,
    Qualquer dúvida só me procurar por lá (HYCLEN).
    Facebook : http://www.facebook.com/profile.php?id=100002113910611
    Siga o twitter http://twitter.com/#!/
    Site http://www.jogando.net/mu/
    HYCLEN Divulgadora Oficial !!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • you are The Guru
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • seen a better presentation!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×