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Social Media Week Paris: SocialERS on co-creation & co-innovation

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Co-creation, co-innovation & ideation:
transforming a mess into a reputational currency.

A presentation for Social Media Week 2012 in Paris

http://expressroulartaservices.fr

by Laurent François
http://twitter.com/lilzeon

Published in: News & Politics, Business
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Social Media Week Paris: SocialERS on co-creation & co-innovation

  1. 1. <ul><li>Co-creation, co-innovation & ideation in a media: </li></ul><ul><li>Transforming a mess into a reputational currency </li></ul>
  2. 2. <ul><li>1- MAP OF THE PROBLEMATIQUE </li></ul>Advertizing CRM Event Editorial ? « Inspire, Connect, Entertain, or Educate  » Tony Hsieh, ZAPPOS
  3. 3. IT’S A MESS BUT IT’S A GOOD NEWS
  4. 4. 2- FROM LONELY IDEAS TO STRUCTURED IDEALS Audit our core competency & connect the right assets Establish a new traffic with « local champions » Widen knowledge and make it an industry
  5. 5. <ul><li>#1 </li></ul><ul><li>Media generate critical masses of users </li></ul><ul><li>#2 </li></ul><ul><li>Not natural to have a chit chat with a brand (TNS) </li></ul><ul><li>#3 </li></ul><ul><li>Content production is heavily costly </li></ul><ul><li>#4 </li></ul><ul><li>Journalists are legitimate in their fields of study </li></ul><ul><li>#5 </li></ul><ul><li>Readers & users still spend time with media as it’s the main oil for social relationships (Infolab 2010) </li></ul>
  6. 6. <ul><li>3- TRANSFORMING OUR VALUE CHAIN </li></ul><ul><li>Before </li></ul><ul><li>Main outputs: </li></ul><ul><li>articles and contents </li></ul>Now Main outputs: social activation
  7. 7. 4- REPUTATIONAL CURRENCY
  8. 8. Big address book Capabilities for trade fair … EVENT BOY Data on what matters for our readers Contacts Social scoring … CRM GIRL SocialERS Backoffice tools: new surface of interactions New incentives: Engagement metrics New job descriptions: From « function » to « champion » « SocialERS-ed » New incentives: Engagement metrics New job descriptions: From « function » to « champion » …

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