Google Analytics
“Not Provided”
By: Errett Cord
Email: ecord@ecord.us
Twitter: @errettcord
Google’s ‘not provided’ data is a hot topic, and there’s no
pretty way to access the data. If you are losing significant
a...
Look at the landing pages. You’ll get a good idea of the theme of each page and the
quality of your visitors. Landing page...
Traffic Sources Data Google Analytics, the second set of metrics that can help you to see
your most popular keywords. The ...
Connect
By: Errett Cord
Email: ecord@ecord.us
Twitter: @errettcord
Website: www.cordstrategies.com
Upcoming SlideShare
Loading in …5
×

Google Analytics "Not Provided"

270 views

Published on

Google Analytics still recognizes the search as organic, but does not display the keyword that visitors used to reach your website in the analytics apps.

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
270
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Google Analytics "Not Provided"

  1. 1. Google Analytics “Not Provided” By: Errett Cord Email: ecord@ecord.us Twitter: @errettcord
  2. 2. Google’s ‘not provided’ data is a hot topic, and there’s no pretty way to access the data. If you are losing significant amounts of statistical data to ‘not provided’, it’s worth investing the time to overcome the problem. Implementing these workarounds may help you to improve your understanding of organic keywords and get a better insight into your missing statistics.
  3. 3. Look at the landing pages. You’ll get a good idea of the theme of each page and the quality of your visitors. Landing pages, visitor frequency, and interaction with the page clue us in that our SEO work and content are successful. Bounce rates still tell us when the page is not working well. Common sense tells us that if you have 10,000 visits to a page called /how-to-bake-beans/, the keyphrase theme, audience, and user intent are pretty obvious. You have to assume site visitors landed there through obvious search terms. Look at this from the overall theme perspective and don’t sweat the small stuff. Google Webmaster Tools. You can see the search data you seek in Webmaster Tools— it’s all there. The top daily search queries and the top landing pages are listed, but you won’t be able to tell the conversations and engagement. Look at Non-Google Keywords search engine referral traffic. Bing doesn't send a significant amount of traffic for a site will looking at overall search, you still can get an idea of what keywords are bringing traffic, particularly for sites that have significant amount traffic..
  4. 4. Traffic Sources Data Google Analytics, the second set of metrics that can help you to see your most popular keywords. The Search Engine Optimization report is designed specifically for this purpose and specifically the Queries report. AdWords Data, paid search isn’t affected by organic search quaries. That means you can circumvent the problems caused by ‘not provided’ results by paying for Adwords and measuring the response rates to keywords via PPC. These are shown in Google Analytics as Matched Search Queries. Engagement metrics tell a story, tagging, form submissions, click-through rate, and time on a page are all good indicators of your search marketing and success of your website. When monitored and managed, these metrics will deliver actionable information for your brand or service.
  5. 5. Connect By: Errett Cord Email: ecord@ecord.us Twitter: @errettcord Website: www.cordstrategies.com

×