Google’s ‘not provided’ data is a hot topic, and there’s no
pretty way to access the data. If you are losing significant
amounts of statistical data to ‘not provided’, it’s worth
investing the time to overcome the problem.
Implementing these workarounds may help you to
improve your understanding of organic keywords and get
a better insight into your missing statistics.
Look at the landing pages. You’ll get a good idea of the theme of each page and the
quality of your visitors. Landing pages, visitor frequency, and interaction with the page clue
us in that our SEO work and content are successful. Bounce rates still tell us when the
page is not working well. Common sense tells us that if you have 10,000 visits to a page
called /how-to-bake-beans/, the keyphrase theme, audience, and user intent are pretty
obvious. You have to assume site visitors landed there through obvious search terms.
Look at this from the overall theme perspective and don’t sweat the small stuff.
Google Webmaster Tools. You can see the search data you seek in Webmaster Tools—
it’s all there. The top daily search queries and the top landing pages are listed, but you
won’t be able to tell the conversations and engagement.
Look at Non-Google Keywords search engine referral traffic. Bing doesn't send a
significant amount of traffic for a site will looking at overall search, you still can get an idea
of what keywords are bringing traffic, particularly for sites that have significant amount
Traffic Sources Data Google Analytics, the second set of metrics that can help you to see
your most popular keywords. The Search Engine Optimization report is designed
specifically for this purpose and specifically the Queries report.
AdWords Data, paid search isn’t affected by organic search quaries. That means you can
circumvent the problems caused by ‘not provided’ results by paying for Adwords and
measuring the response rates to keywords via PPC. These are shown in Google Analytics
as Matched Search Queries.
Engagement metrics tell a story, tagging, form submissions, click-through rate, and time
on a page are all good indicators of your search marketing and success of your website.
When monitored and managed, these metrics will deliver actionable information for your
brand or service.